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Public relations (PR) is all about managing communications and building relationships between an organisation and its key audiences. In today’s fast-paced digital world, PR professionals are constantly looking for ways to work smarter, faster, and more efficiently. That’s where leveraging AI for PR comes in. AI is transforming the practice of PR in exciting new... Continue reading→

Public relations is all about managing perceptions and building strong, positive associations for a brand in the minds of key audiences. Two important concepts that PR professionals should understand are mental availability and distinctive assets. What is Mental Availability? Mental availability refers to how easily a brand comes to mind for consumers in a particular... Continue reading→

In today’s interconnected world, the importance of networking in business is more important than ever for business success. Networking essentially refers to developing and leveraging relationships with other professionals to help achieve mutual goals. While some view networking cynically as schmoozing and exchanging business cards, it actually serves a vital purpose – networking is the... Continue reading→

In the fast-paced world of media and advertising, public perception is everything. How your brand is perceived can make or break its success. That’s where the art of Public Relations (PR) comes into play. PR has the remarkable ability to shape public opinion and change the way people perceive a brand or industry. In this... Continue reading→

In the dynamic world of media, building a strong client base and fostering positive perceptions in their respective target markets are crucial for the success of media agencies, media owners, and creative agencies. Partnering with a specialised and in particular a niched PR agency can be a game-changer in achieving these goals. This blog explores... Continue reading→

In today’s competitive business landscape, effective public relations (PR) is crucial for establishing a strong brand presence and building meaningful relationships with target audiences. While many businesses opt for an individual full-time employee or even large in-house PR teams, outsourcing to a small and niched PR agency can offer several advantages, including cost-effectiveness and increased... Continue reading→

Artificial intelligence (AI) is rapidly changing the way businesses operate, and the public relations (PR) industry is no exception. AI can help small PR agencies in a number of ways, including: Automating repetitive tasks. AI can automate many of the repetitive tasks that PR professionals typically perform, such as media monitoring, social media management, and... Continue reading→