July 2017 - Page 2 of 2

Win a Wedding to the value of R65 000!

July 12, 2017
by Mark

Emerald Resort & Casino is offering ‘soon to be married couples’ a chance at winning their dream fairytale wedding to the value of R65 000. The competition will be launched at their wedding Open Day on Saturday, 29 July 2017.

Wedding planning is not easy! Couples are suddenly expected to become event planners overnight and even close family members are often a source of frustration in the planning process. Emerald Resort & Casino’s banqueting coordinators have many years of experience, not only with weddings, but large corporate functions as well and will help you manage the event from beginning to end, removing one of the largest sources of stress and obstacles when getting married.

“We are uniquely suited to host weddings. As the conferencing and banqueting experts in the Vaal, coupled with the natural beauty the Resort location offers, couples are spoilt for choice,” says Emerald Resort & Casino’s Marketing Executive, Tanuja Gangabishun. “From accommodation, banqueting, wedding venues to idyllic, picture perfect settings, we have it all on offer.”

The wedding Open Day on 29 July 2017 is intended to provide those considering a wedding, wedding planners and event coordinators with an overview of what Emerald Resort & Casino is able to offer across all aspects of wedding venue planning and the execution of seamless functions against the backdrop of the magnificent Vaal River.

Venue: Emerald Hotel’s Kilimanjaro conference room

Time: 08h00 to 17h00

Emerald Resort & Casino’s experienced accommodation, banqueting and team members will be available throughout the day to answer questions and schedule appointments with guests interested in viewing the various properties the Resort has to offer.

As an added incentive, the Resort will be launching their “Win a Wedding” competition, where one lucky person will win a wedding package to the value of R65 000 for 100 guests. The competition package will include: venue hire for the wedding ceremony and reception, dance floor, welcome drinks, canapé menu, plated dinner including starter and accommodation for the newlyweds.

“Whether guests require an intimate, family only affair or a regal, go-all-out, princess fairytale event, we invite everyone to join us on 29 July to experience everything that our beautiful Resort has to offer, and to potentially win the wedding of their dreams,” concludes Gangabishun.

The competition prize excludes decor, entertainment and wedding cake but Resort consultants are available to assist with these additional arrangements.

Emerald Resort & Casino.

Tel: 016 982 8000

Website www.emeraldcasino.co.za

Facebook: http://www.facebook.com/Emerald.Resort.Casino

Twitter: @emerald_resort

Nfinity grows again!

July 12, 2017
by Mark

Headed by entrepreneur Ken Varejes, Nfinity is an established innovation hub constantly on the lookout for hot pioneering businesses in the media space. The company’s latest partnership includes mobile advertising innovator, AdColony.

Headed in the South African market by Andrew Kramer, AdColony is the global leader in innovative in-app mobile video advertising, offering consumers access to HD ad experiences across the top listed 1000 mobile apps. Reaching TV sized audiences of 1,6 billion unique consumers month to month, AdColony has a significant number of unique users across all major African markets.

“We are focused on delivering the highest quality mobile advertising experiences for our partners, and our business has gained significant traction locally over the past 24 months. We’re thrilled to be working with Nfinity which will give us access to their local expertise and infrastructure, and allow us to further grow in the region,” says AdColony South Africa Managing Director, Andrew Kramer.

“It’s the addition of pioneering platforms like AdColony to the Nfinity group of companies that make us the ‘Big Thinking – Big Ideas’ company,” concludes Varejes. “With AdColony, each ad served is a great visual and fully immersive journey for the user. It’s a great fit for our business.”

The AdColony platform allows advertisers to run campaigns with 100 percent full screen viewability, no buffering, HD-quality video, unparalleled engagement rates and extremely high reach in brand safe environments.

Nfinity DNA

Headed by entrepreneur Ken Varejes as CEO, Nfinity is the latest innovation hub to land in the media, marketing and eventing fields. Nfinity is poised as a space for entrepreneurs to grow and better their businesses under the guidance of Ken and his growing management team, each a specialist in their own field. Nfinity currently has established shareholding and presence in the following companies: AdColony, theSALT, Whisky Live, Whizzky App, Orange Block, Infinity Digital, Oomph and Brand a Tuk Tuk.

AdColony

AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.4 billion users globally. With a mission to elevate the state of mobile advertising by focusing on the highest quality consumer experiences that deliver outcomes for brands and publishers on today’s primetime apps and sites, AdColony is trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers. Known for our exclusive Instant-Play™ HD video technology, proprietary rich media formats, our global performance advertising business and programmatic marketplace, and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Opera ASA, AdColony is a global organization with over 20 offices worldwide.

Kilted Media launches

July 11, 2017
by Mark

It’s the man in a kilt! Owlhurst Communications has launched its media and strategy division – Kilted Media. The division is headed by Mark Campbell – aka, the Kilted Man.

“An opportunity existed to provide smaller brands and SMMEs with access to media tools, strategy, implementation and negotiation that is normally only available to larger entities,” says Mark Campbell, The Kilted Man at Kilted Media. “It’s a great way to offer our clients access to 360° communication that includes PR and advertising across the spectrum of media platforms.”

The division will offer the full range of media services that includes strategy, implementation, buying and negotiation across traditional, social and digital platforms.

“We’re targeting brands that want to advertise their businesses but aren’t sure how, and that don’t have the large budgets that other brands may have. We may just be getting off the starting blocks but we’re looking forward to guiding brands through the advertising experience in our own and unique kilted way,” concludes Campbell.

Kilted Media DNA

Kilted Media was established in 2017 as the media planning and strategy division of Owlhurst Communications, offering SMME clients, often considered too small to be serviced by large media agencies, the opportunity to advertise in traditional and digital media with many of the benefits offered by large media agencies.

OOH advertising takes a giant stride forward

July 6, 2017
by Mark

Cape Town and Johannesburg based media owner, Hubble, is Uber’s preferred in-vehicle interactive entertainment partner, providing real Return on Investment (ROI) through a unique Depth of Engagement.

As marketing and advertising budgets are becoming even more pressurised, brands are realising that reach and frequency – the traditional advertising metrics, are no longer the be-all and end-all. Rather, it’s having meaningful and deeper engagements with individual consumers that are becoming increasingly important.

“We have tapped into this global trend by enabling brands to have a deeper engagement with riders through our interactive in-vehicle entertainment touch screens in Uber vehicles,” says David Taitz, Commercial Director at Hubble.

Out of Home (OOH) advertising has always been considered a ‘one-to-many’ form of communication, but that’s no longer the case. In today’s world the consumer is looking for intimate engagement, with relevant information, at a time and place suited to them. Technology has provided Hubble with the opportunity to engage with these top-end consumers at a time when they are more relaxed and more receptive to a brand’s message.

The fully interactive advertising platform offers high quality video and interactive content in a captive environment with measurable ROI.

During a recent campaign, BMW ran video and interactive campaign elements to launch their all new 5-Series. Uber riders were treated to four different creative elements on an interactive touch screen, which included the opportunity for riders to configure the new 5-Series, culminating in an option to book a test drive.

Besides incredible interest shown in the campaign and the 15.1% interaction rate (compared to typical digital rates of less than 0.2%¹), over 200 test drives were booked over a period of two months.

According to Alexander Baraka at BMW: “We immediately bought into the concept of interactive screens in Uber vehicles. The results far exceeded our expectations and we’re pleased to have been able to push through a significant number of quality leads to our Dealer Network.”

Statistics have shown the level of engagement on Hubble’s screens to be 75 times higher than traditional digital advertising and marketers have a variety of advertising options to choose from. These include category exclusive brand channels and sponsored content and flighted, TV styled adverts between entertainment content. Another unique aspect is that the user is always in control, virtually guaranteeing a positive experience from interested passengers.

“The ultimate end goal is to create real value for the Uber rider and provide advertisers with a communication platform that has real, and deep engagements with tech-savvy early adopters,” concludes Taitz.

¹http://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/

Hubble DNA

Hubble provides an interactive marketing opportunity direct to Uber passengers with a measurable ROI. Hubble launched as Taxi Media Group in Uber vehicles in Cape Town in September 2016, followed shortly thereafter in Johannesburg.

Advertisers are able to create brand awareness campaigns, call-to-action promotions or share stories through branded content on an interactive platform offering an unparalleled depth of engagement.

Caxton Local Media makes all the right moves into the digital space

July 4, 2017
by Mark

Besides its extensive digital brand extensions for Caxton’s Local Newspapers, innovative technology platforms and strategic digital acquisitions, Caxton Digital has been growing their digital footprint through data collection, data management and programmatic advertising.

“We have been attracting more and more online users in the digital space steadily for the last three years,” says Nicole Rimbault, General Manager of Caxton Digital. “In fact, according to Effective Measure May 2017 statistics, Caxton Digital is the third largest South African digital publisher.”

Adding to the 78 local newspaper websites drawing north of 3.1 million users across all the sites, Caxton have provided innovation through their classifieds technology business, Hozi a division of Caxton Digital which has a unique offering. The technology allows a publisher website to seamlessly integrate classifieds portals as a sub-domain into their environment with very little effort.

All Caxton newspaper sites now have integrated platforms that allow our users to search for property and business listings in their town, catalogues and much more to come. Further strategic acquisitions and partnerships include the likes of one of SA’s biggest female interest websites www.all4women.co.za and Guzzle Media & Technology, a business offering online catalogue aggregation and technology for retailers.

A major piece of the digital puzzle for Caxton has been large investment into data collection and data management. Caxton has chosen to invest in the Oracle Bluekai Data Management Platform in order to collect high quality audiences across the entire group, including The Citizen, Local News Network, All4women, Ramsay Media, Caxton Magazines, Guzzle and Autodealer. This data collection gives advertisers the opportunity to talk to people who have shown an interest in their product/service category. It provides a much more relevant and brand safe digital advertising opportunity.

Clients have access to the Caxton group’s entire network of sites through SPARK Media and via programmatic buying desks. The combination of a large interest based audience with rich data overlays becomes a powerful offering for advertisers and gives advertisers a brand safe environment, coupled with world class data collection technology.

“Not only have we been making huge strides into the digital space, it has been strategically correct moves that have benefitted our readers and advertisers,” concludes Rimbault. “Being the third largest publisher in South Africa with 5.2 million unique browsers clearly proves the point!”

Hot Beatz Party – uniquely successful

July 4, 2017
by Mark

The inaugural Hot Beatz indoor pool party held at Emerald Resort & Casino’s popular water park Aquadome with celebrity DJs Roger Goode; Twins on Decks; Classic Tank and friends was a huge success. The party attracted many local and Johannesburg based people, partying the night away in a unique environment.

“The party was a huge hit, everyone loved the refreshed Aquadome look, and DJs Roger Goode and Twins on Decks and co really ‘wowed’ the crowd,” says Emerald Resort & Casino’s Marketing Executive, Tanuja Gangabishun. “The incredible new features received such good feedback from media, party-goers and guests while event promoters loved the idea of using Aquadome for unique corporate and private functions.”

The transformation between daytime pool fun and children’s squeals of delight to night-time rocking party venue was incredible and can only be experienced. The distinctly tropical atmosphere at the climate controlled Aquadome being the perfect antidote to the cold winter Vaal evening as guests partied till the small hours of the morning.

Overheard during the party and comments on the Emerald Resort & Casino social media pages included, “so much fun was had”, “What a pool party! We didn’t feel any cold, thank you”, “when are you doing it again?”, “Its crazi lit”, “Yoh – it’s crazy too epic” and “it’s brilliant that we can hire out this the uber-cool venue, I now have a great idea for my next party”.

“Our vision to provide our guests with an innovative, safe and alternative party venue has really paid off. All of our accommodation was sold out on the night as visitors took the opportunity to stay over and enjoy a relaxing post party day.

I think that we have firmly placed Aquadome on the map as an event venue with a difference,” concludes Gangabishun. “We look forward to next month’s party. The guest DJ’s will be announced soon, but like Roger Goode and Twins on Decks, party-goers will not be disappointed.”

Emerald Resort & Casino.

Tel: 016 982 8000

Website www.emeraldcasino.co.za

Facebook: http://www.facebook.com/Emerald.Resort.Casino

Twitter: @emerald_resort

Insights into wealthy South African’s reading habits

July 3, 2017
by Mark

As part of The Publisher Research Council’s (PRC) ongoing research into reading behaviour, the habits of those with the greatest amount of disposable income have been analysed, revealing a lucrative and engaged advertising target market.

“The PRC, as a JIC (Joint Industry Council), assists marketers and media planners when it comes to day to day planning,” says Peter Langschmidt, consultant to the PRC. “Additionally, we provide ongoing research into the reading habits of consumers and continually demonstrate the power of adding print to media schedules.”

Print provides a depth that is extremely difficult to replicate on other media platforms. In the research conducted by research company whyfive and premium annual landscape survey, BrandMapp, the PRC provides insights into those at the top end of the SEM scale.

BrandMapp looks at 25 599 economically active adults who live in households earning in excess of R25 000 per month. In short, it paints a unique picture of economically active South Africans.

According to the research, 58% prefer reading, ranking it third above popular activities like travelling, gardening, eating out and socialising.

An interesting fact is that the percentage of wealthy South Africans who buy and read magazines have not changed noticeably over the past three years. While there was a slight dip in 2015, 66% of the BrandMapp sample buy magazines and 80% read. Due to the nature of magazines, additional reach is achieved as 86% of readers pass along their magazines to friends and family. An attribute respondents most associate with magazines is the ability to ‘pick up and dip in’ multiple times while 76% of magazine readers associate magazine adverts as being a direct trigger to purchase.

76% of wealthy South Africans still read printed newspapers. One person in four likes the ritual of a printed newspaper and 21% like the ‘touch and feel’ of real paper between their fingers.

Advertisers are benefiting through average read frequencies of magazines! An interesting question is asked of the respondents – when it comes to reading the following types of magazines, roughly how many times do you pick up and read/page through a single copy? Read frequencies ranged from 3.2 to 1.9, showing that advertisers get an average additional two OTS (Opportunity to See), ie buy one OTS and get one or two free while advertisers in newspapers receive an additional one OTS.

“Reading media, whether newspapers, magazines or online provides a depth of information unlike other media. The ability to put it down, pick it up and assimilate information at your own pace is an oft overlooked fact,” concludes Langschmidt. “Reading provides consumers with convincing information, prices and comparisons, calculators and location to make, and seal a purchase decision.”

For additional information and research on reading and the full READ presentation, visit www.prc.za.com.

Follow the PRC on

https://www.facebook.com/PublisherResearchCouncil

https://www.linkedin.com/company-beta/18100063

@The_PRC_SA