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Park Advertising invests in community radio across the country

The riots and looting that took place earlier this month affected so many businesses and livelihoods, but it also showed South Africa’s true colours of empathy, unity and resilience.

Amongst the victims of destruction were four community radio stations brought to their knees. Alex FM in Alexandra, MAMS Radio in Mamelodi, West Side FM in Kagiso and Intokozo FM, in Durban all suffered catastrophic losses. But once again South African business has come to the rescue.

Park Advertising, which encompasses media agencies The MediaShop and Meta Media, Tirisano Consulting and most recently Lucid Media, has as a Group assisted three of these stations, namely Intokozo FM, MAMS FM, and Westside FM to purchase essential studio equipment and transmitters to enable these stations to get back on air.

Park Advertising’s Group MD Chris Botha says that community radio stations are one of the most essential media cogs in South Africa. “Communities have been torn apart and community radio has the opportunity and ability to bring people together and develop positive narratives. Without community radio, we start to lose the fabric of community.

While we’re pleased to be in a position to assist, we would like to challenge every business and individual in South Africa to support affected communities as a priority because we need to rebuild our faith in each other as much as we need to rebuild our country.”

Dashni Vilakazi, Managing Director at The MediaShop Johannesburg and Kagiso Musi, Managing Director at Meta Media agree. “South Africans have proved time and time again just how incredible we are in coming together when tragedy strikes,” says Kagsio. “But we’d like to see more businesses and private citizens get involved. The smallest gestures can make the biggest difference in someone’s life. Be kinder, donate your time where you can or even just clearing out unwanted clothing can change someone’s life for the better.”

Dashni adds: “South Africa has been through so much in the last 18 months, but the last few weeks have also shown how incredibly quickly we can bounce back, if we work together. Assisting these community radio stations to get back on air has been crucial for our democratic and editorial freedom, but there is still so much more to be done. Let’s show the world our collective mettle by coming together to rebuild South Africa stronger than before.”


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Park Advertising introduces Lucid Media

Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit.

This is according to the Group Managing Director of Park Advertising, Chris Botha. “Our new digital performance unit called Lucid Media is the response to an increasing client need for a more focused and competitive digital service across our Group.  Lucid media will service our businesses across the Nahana Group including The MediaShop, Meta Media, FCB, HelloFCB, HelloComputer, Weber Shandwick and McCann 1886.

Lucid Media is headed by Yvette Gengan who stresses that this new business unit will assist the current need in the market and is the future of not only the Nahana Group, but the entire industry. Yvette joins Lucid from The MediaShop where she managed the digital media and strategy for some of the agency’s global brands and headed up the Paid Social Division of a previous agency.

Yvette’s extensive experience in performance marketing across the financial, banking, retail and FMCG categories stands her in good stead for the position. “I’m extremely excited to share the news of our new performance media unit. Performance media is what I am passionate about and I feel incredibly lucky to be able to partner with our agencies to bring this vision to life.

The digital media industry is progressing in a very specific direction and as agencies it is our responsibility to offer the right solutions to our clients. Lucid Media will focus on driving growth and performance for our clients in a more deliberate way by building a strong team and working closely with our global networks on tech, data, and creative performance. Bringing together our media, ad ops and data specialists across the Nahana Group into one unit will be the driving force of Lucid Media.”

Chris adds: “We will be able to apply best practice technology and methodology to all our clients, giving them a step ahead in this area. We are really excited about the future of this unit. This move will align and deliver an enhanced quality offering to our clients.”

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