Now expanding into the UK market! Make contact to find out what we can do to get you heard!

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people magazine continues to deliver for consumers

While the print environment is alive and well, publishers still need to adapt to the changing demands of their readers. It’s with this sentiment in mind that Caxton Magazines’ people’s popular brand extension ‘bookazines’ continue to sell.

Editor Andrea Caknis says: “We compete in an industry where attention is the new currency and we need to continually capture the eyes, hearts and minds of our readers and advertisers. Over the year’s we’ve introduced several standalone brand extensions or bookazines, as we refer to them, which our readers wholly support.”

people’s first bookazine journey began with Puzzle Magazine which is now on its 155th edition. “After the launch of the successful puzzle magazine we knew it was time to continue doing what we love most: entertaining our readers. So we created Celeb Homes, launched in 2012, followed by Golden Stars in 2013,” says Andrea.

“We went on to introduce Kiddies Puzzles, and Colouringin for grown-ups publishing eight colouring-in bookazines – we were actually the first to get in on this craze, which now has people hooked.”

Over the years people magazine has also launched an Afrikaans version of its popular weekly magazine, titled Mense, as well as a fiction magazine and a poster magazine, all of which were a huge success. The publisher’s most recent work can be found on shelves in the form of The Human Body which is full of fascinating facts, images and illustrations, and a good read for the whole family.

With a weekly readership of more than 1.4 million people and sales exceeding 38 000, people magazine offers readers a glimpse into the lives of their favourite celebrities’ lifestyles, homes, diets and gripping weekly true life stories.

Anton Botes, General Manager of Caxton Magazines adds: “people magazine is one of South Africa’s heritage brands and has been for many years. To continue having a place in South Africa’s homes, the brand needs to continually adapt and we applaud Andrea and her team for delivering every time.”

Caxton Magazines DNA

Storytelling is our business. Content is our currency. Caxton Magazines is a division of Caxton CTP Printers & Publishers and houses 12 brands in print and digital formats, primarily aimed at the women’s lifestyle segment across life stages, lifestyles and income groups. These brands are: Vrouekeur; Woman & Home; Bona; Living & Loving; People; Food & Home Entertaining; Your Family; Garden & Home; Farmer’s Weekly; Essentials; Rooi Rose and SA Country Life. Visit

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Evolution of a Goldfish


Sean Sullivan – Business Unit Manager at The MediaShop. Attention spans are not shrinking, rather they are evolving to be more selective, according to new research.

If someone invited you to watch a day-long movie you’d probably be pretty quick to decline. It’s hard to imagine dedicating brainspace to a single thing for so long, but that’s exactly what bingeing on an entire television show, dozens of YouTube videos, or seemingly endless loops of

Facebook Live is. And it’s become commonplace behaviour.

Where attention goes, value flows. The articles we choose to read, the websites we view, the links we click on, the advertisements we respond to, and even the emails we read.

Attention is earned, valued, and spent. In short, attention is the real currency at work in our internet age.

The 2018 State of Attention Report released from UK presentation platform Prezi, looks at how practices such as multitasking impacts people’s ability to retain information and what marketers can do to create more engaging material.

The study has revealed a number of key findings that will help marketers boost their ability to cut through distractions and engage with modern audiences.

According to the survey, respondents felt their ability to maintain focus has actually improvedover time, despite an ever-growing mountain of available content. This demonstrates that the attention of business professionals can be captured for long periods of time with compelling content that includes great stories and interesting, gripping visuals.

More than two thousand business professionals across the UK participated in the study, conducted by Censuswide. Key findings include:

  1. Respondents reported that they have increased attention spans, but have become more selective in the content they choose to consume:
  • Six out of ten (58%) professionals say they can give a piece of content their undivided attention without getting distracted, more now than they could one year ago.
  • 42% admit they’ve become more selective about the content they consume.
  1. The key to engaging content is a compelling story and visuals :
  • Nearly 9 in 10 respondents said a strong narrative (85%) or the story (81%) behind what’s being presented is critical in maintaining the engagement of their audience.
  • Over a third (34%) of business professionals say a great story captures their focus and keeps them engaged with content.
  • In regards to presentations, 73% of business professionals said the use of animated visuals in presentations is effective in keeping the audience engaged.

Attention is critical. Without the ability to narrow our focus, we can’t be expected to learn new things, to retain information, or to do our jobs to the best of our ability. And, as content creators, not being able to engage people means nobody is going to truly hear what it is that we’re trying to say. If we as business folk hope to maintain and grow our successes, creating content that reflects the way people consume information is absolutely crucial.

Our attention spans being shorter than a goldfish’s is a grossly inaccurate rumour. These days it’s common to binge-watch a series for six or more hours, so there’s no reason you shouldn’t be able to pay attention to an ad. You just need to couple your content with a compelling story and great visuals. Attention spans aren’t shrinking — they’re simply evolving, and the time to cater to new preferences isn’t tomorrow; it’s now.

The human brain is amazing but it’s not perfect

 While psychologists and neuroscientists continue to work on understanding our brains better, there is a lot of evidence to show that we’re naturally curious and easily distracted.

The Distracted Mind, an award-winning book written by Adam Gazzaley and Larry D. Rosen,  a cognitive neuroscientist and a psychologist respectively — do a great job of explaining why our brains aren’t built for multitasking.

According to them, the human brain is limited in its ability to pay attention and we don’t really multitask but rather switch rapidly between tasks.

Is technology to blame for our short attention spans?

Unsurprisingly, it is easy to blame technology for our short attention spans, dwindling or otherwise. At first, we blamed cellular phones for distractions, then the internet boom, and later social media became our brains’ nemesis.

In The Distracted Mind, Adam Gazzaley and Larry D. Rosen share a few words of wisdom about technology and its impact on human cognitive ability:

 We have come to believe that the human brain is a master navigator of the river of information that rages steadily all around us. And yet we often feel challenged when trying to fulfill even fairly simple goals. This is the result of interference — both distraction from irrelevant information and interruptions by our attempts to simultaneously pursue multiple goals. Many of you may now be glancing accusingly at your mobile phone. But before we place any blame on this potential culprit, it is critical to understand that our sensitivity to interference was not born out of technology. Rather, it is a fundamental vulnerability of our brain. Our brains are designed to always be seeking new information. In fact, the same system in your grey matter that keeps you on the lookout for food and water actually rewards you for discovering novel information. Our brains are constantly on the lookout for information — relevant, irrelevant and everything in between.

 Top tips to improve our focus :

  • Stop multitasking: You wouldn’t try to lift 5 tons. Your body can’t do that. Don’t try to do your best work while checking email, texting, and posting to Instagram. Your brain can’t do that.
  • Exercise: You know it’s good for your body. Guess what? Your brain’s part of your body. (Shocking, I know.)
  • Meditate: Simply put, meditation is attention training.
  • Call your mother nature: Looking at a picture of a tree is like a deep tissue massage for your brain.
  • Reduce interference: Remove anything from your environment that might distract you. Batch email and social media. Extend the time between breaks to build your attention muscles.


2018 State of Attention Report, Prezi

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Vusi Nova back at Emerald!

Multiple award winning artist Vusi Nova is back at Emerald Resort & Casino on Sunday 11 November 2018. He’s set to electrify audiences with his Afro-Soul music, showcasing his latest albums as well as some hits from previous releases. Joining him on stage is saxophone extraordinaire, Bongani Radebe.“It’s been nearly two years since Vusi Nova enthralled fans at Emerald Resort & Casino,” says Emerald Resort & Casino’s Marketing Executive Tanuja Gangabishun. “Due to popular demand, he’s back, and just like last time he’s going to leave our audience wanting more!”

Vusi rose to prominence with his debut album Walk Into The Light in 2013 and has produced the chart-topping single I’d Rather Go Blind. His second album Did It For Love was released in 2014 and included many successful singles to mark a career filled with enormous success. He has done numerous collaborations with a number of musicians and opened for a number of international artists that have both shaped and inspired him throughout his career.

Young, talented and self-taught saxophonist – that’s making serious waves in the South African music industry – Bongani Radebe, will be opening the stage for Vusi. Bongani’s first album received recognition when he was nominated for the Best Classical/Instrumental album for the 23rd SAMA awards.

One Night With is Emerald Resort & Casino’s brand that brings the best of South African music to the Vaal,” says Leolize Naidoo, Emerald Resort & Casino’s Events & Entertainment Manager. “Emerald Resort & Casino is all about being adventurous, doing things a bit differently and adding excitement into the lives of their guests and visitors. We know that Vusi will bring this and more to the stage.”

One Night with Vusi Nova:

Venue:             Emerald Resort & Casino’s Emerald Arena
Date:               Sunday, 11 November 2018, 16h00
Tickets:           R250/R500 only through Computicket

For up to date information and happenings at Emerald Resort & Casino, visitors are encouraged to stay close to their Facebook and Twitter pages, or guests can visit for more information on any of the events mentioned here.

Emerald Resort & Casino.

Tel:                              016 982 8000





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The Generation Gap – Who Is Who?

Belinda Kayton, Media Strategist at The MediaShop looks at the differences between Xers and Millennials and highlights quite a few differences

I often get asked “Who is Gen X?” and “What is the difference between a Millennial and a Gen X?” I find that there is a lot of confusion as to which generation is called what. Let’s try and make this as simple as possible……

First of all – What is the definition of a generation?

  • A generation is a group of people born around the same time and raised around the same place.
  • People in this “birth cohort” exhibit similar characteristics, preferences and values over their lifetime.
  • Generations are not a box – instead, they are powerful clues showing where to begin connecting with and influencing people of different ages.
  • There are big differences between the generations.

What makes generations consistent at a high level?

  • Generations exhibit similar characteristics – such as communication, shopping and motivational preferences.
  • This is because they experienced similar trends at approximately the same life stage and through similar channels (TV, radio, online etc.).
  • Generation-shaping trends are most influential as people come of age, which means that members of a particular generation will develop and share similar values, beliefs and expectations.
  • It is important to remember that at an individual level, everyone is different. But looking at people through a generational lens offers useful predictability for those trying to reach, inform, or persuade a large cross-section of a population.

Who are the different generations?

These are the primary generations today:



What are the key trends that shape generations?

  • The 3 key trends that shape generations are:
    • Parenting
    • Technology
    • Economics

Who are Baby Boomers?

  • Baby Boomers were born between 1946 and 1964 and grew up during the American-dream, white-picket-fence era of post WWII.
  • As their younger counterparts have taught boomers how to use technology, this generation is slowly embracing it.
  • According to Pew Research, by 2014, 65% of adults aged 50-64 used social networking sites, with the vast majority engaging with Facebook to revive “dormant” relationships.
  • The Boomers are the most likely to misunderstand Facebook remarketing ads clogging up their newsfeeds, but still be receptive to direct marketing/sales tactics; they like to talk to real people.
  • Boomers have the highest value as consumers in the market today!
  • They spend the most money on each shopping trip, and as they are hitting retirement, they are more likely to splurge on items that aren’t on the grocery list. Surprisingly, this generation even spends the most on technology—everything from premium cable to the latest smartphone. (Silver Surfers).

Who are Generation Xers?

  • The neglected middle child.
  • Gen X is the smallest generation, born between 1965 and 1980 and often referred to as the bridge between Millennials and Baby Boomers.
  • Gen Xers are now juggling child care, homeownership, and reaching the peak of their careers.
  • Think of the 40-year-old who went to high school in the 80’s and hated the first Bush era, and is now working in green energy and has little kids to contend with.
  • This generation remembers how video killed the radio star and are more pessimistic about having enough money to retire.
  • Gen Xers are busy! They’re dealing with children, paying mortgages and tuition, and working a LOT.
  • They’re also on online—more than 80% of this generation reports that they are on Facebook, MySpace (what?!) and Twitter.
  • They are more on par with technology adoption and use with millennials, and are more likely to be politically loyal throughout their lives than either of the other generations.
  • Gen Xers claim to be the most dedicated to lists while shopping, but also fessed up to making the most unplanned purchases on their shopping excursions. This generation is our true hybrid when it comes to marketing. They grew up without the online shopping experience, so they still enjoy a trip in-store, but have fully embraced online shopping as well.

Who are Millennials?

  • The generation that is slowly taking over the workforce and out-numbering Baby Boomers.
  • Millennials were born between 1980 and 1995 and came of age during the early 2000’s.
  • This generation is most widely talked to and about on social media and in pop culture.
  • Millennials began entering the workforce as the economy crashed, and as a result, are the largest generation of entrepreneurs. They are notoriously soft-hearted and soft-shelled, valuing social issues far ahead of economics.
  • That said, Millennials are an economic force! With $200B in annual buying power, smart marketers are turning to new channels to hook this generation.
  • They are the least frequent in-store shoppers (USA data).
  • This generation is the most responsive to online shopping opportunities, recommendations from friends and family, and are motivated by shopping ease.
  • Millennials are reshaping the way that goods and services are being marketed by staying unresponsive to traditional marketing tactics.
  • This generation decides where to eat based on Instagram pictures, chooses hair stylists from Facebook and has their groceries delivered to their door.



The Centre for Generational Kinetics


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Reading delivers the proven best advertising ROI

The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. Reading, i.e. Digital and Print combined, consistently deliver the greatest ROI for every R1 spent than any other medium. 

17 brands, across six categories which include toothpaste, analgesics, coffee, snacks and chips, chocolate and liquor (spirits, wine and ciders) were analysed over a 156-week period, resulting in over 2,500 weeks of data being analysed. Actual sales from the Nielsen retail audit were used to measure the ROI.

The Advanced Analytics team conducts very sophisticated regression analysis down to individual store level that includes most elements of the marketing mix. Price of own and competitive brands, national distribution, promotions that includes for example gondola ends and in-store promoters, advertising spend and many other elements. Because the FMCG manufacturers commission and pay for these media ROI analysis, the data is based on actual media expenditure. Previous synergy and other media ROI analysis, conducted by the PRC and other media owners was based on way more inaccurate Adindex rate card data; not actual spend as in this analysis. Never before, in SA media research efficacy history, has an analyses been conducted over such a long period.

“The most difficult aspect of any marketing ROI analysis is to isolate and measure the effects of one particular aspect of the marketing mix,” says Peter Langschmidt, consultant to the PRC (The Publisher Research Council). “There are hundreds of combinations, and media has to be switched on and off continually and sales measured if the regression is going to truly identify the particular advertising medium as the cause of the sales change. This is the primary reason why these case studies are on-going for over three years and are truly robust.”TABLE 1. Median Short-term ROI (Return on Investment) for every R1 invested in each medium.

As the table indicates, for every rand spent, digital performs best and returns R2.30 while print at R1.35 is in third place. A simple average of these two “read” media is a whopping R1.83. So just like a scholar or student investing their time in reading text books or notes to maximise recall and pass their exams, so this study has proved that a marketing investment is also maximised when consumers read, absorb and act upon brand information.

Radio is the only medium where advertisers do not recoup their investment and get a negative ROI.

Adriaan Nel, Lead Advanced Analytics, Nielsen South Africa notes, “This analysis addresses direct short term media impact (3-4 weeks), while more work is needed, our analysis suggests that the long term impact of advertising to be approximately 2 to 3 times that of the short term returns in this report.”

Read media, whether newspapers, magazines or online, provides consumers with an unsurpassed depth of information, unlike any other medium. The ability to assimilate information at one’s own pace and re-read on multiple occasions is an oft overlooked fact. “The PRC have been investigating these inherent strengths of the written word for a few years now,” says Langschmidt, “but these 17 brand studies now provide strong evidence that this detailed product information, prices and comparisons on hundreds of brands and store locations translates directly into more sales at the till and a better advertising ROI.”

The full presentation can be viewed at

For additional information, please make use of the PRC’s website .

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Penquin and Spitfire Inbound trump at New Generation Awards


Spitfire Inbound, Penquin and their clients have received a Gold and four Silver accolades at this year’s 2018 New Generation Social & Digital Media Awards.

Founded in 2012, the New Generation Social & Digital Media Awards are the largest celebrated digital media awards in the country. The awards celebrate ingenuity, with a specific focus on results and insight-based success, which makes the awards unique among those largely dominated by equal parts emotion and ideation.The awards won are:

  • Suzuki SA/Penquin/Spitfire Inbound for Best marketing automation campaign (Gold)
  • Initial South Africa/Spitfire Inbound – Best marketing automation campaign (Silver)
  • Suzuki SA/Spitfire Inbound – Best marketing revenue campaign (Silver)
  • Penquin/Spitfire Inbound – Best integrated marketing campaign (Silver)
  • Penquin – Blogging excellence (Silver)

“As a fully integrated communications agency, we’re insistent on utilising the right strategy with the right mediums to meet our client’s objectives. Penquin partners with clients where the agency can show real tangible results. We don’t enter awards lightly, but we specifically entered these because our approach with our clients is a very collaborative one based on authentic results, as these awards are. The New Generation Awards are not subjective but rather based on very measurable factors which is why we place such a large importance on them,” says Penquin Managing Director Veronica Wainstein.

“It’s an absolute honour to have won amongst esteemed agencies like Joe Public and Flow Communications and to have our clients Suzuki and Initial in the spotlight with brands like  Surf, Steers, Vodacom and Shield.”

Sister agency Spitfire Inbound is an innovative digital inbound marketing agency headed by Managing Director Darren Leishman. “We’re so pleased to have won five New Generation Awards, which follows the two Golds we received last year,” he says. “Our approach with all clients is to agree upfront on measurable objectives and benchmarks and in doing so our client’s successes become our successes.”

“Winning New Generation awards that are judged on innovation, creativity, strategy, content, results and sales affirms that our unique approach and client relationships that have been built on a solid foundation over the years, is certainly on the right track,” says Veronica. “We’re looking forward to breaking more boundaries in 2019.”

Find out more about Penquin on their website or Spitfire Inbound Marketing at

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Ad crooks: the on-going problem in digital advertising

Mercia Lampen, Digital Media Strategist, The MediaShop

Online advertising fraud is a huge problem globally in the digital industry, with cyber criminals stealing $3 – $5 million per day from advertisers. This issue was raised in 2004 by Google’s CFO, George Reyes as a major problem stating that fraud is the biggest threat to the internet economy. But what does the situation look like in South Africa?

Ad fraud is simply when a publisher, website, network, or influencer charges an advertiser for impressions, clicks, views, or leads that are not real. It can take many forms, including ad farms, pixel stuffing, botnets, ad stacking etc. All of these forms of ad fraud make advertisers pay for ads that are effectively worthless to them as they are never actually seen by a consumer.

Awareness about ad fraud in South Africa is growing and more clients are starting to take note, but it is still a big problem globally, where ad fraud is estimated to cost advertisers about $7 billion annually…but both publishers and agencies are starting to take more decisive steps.

The IAB’s (Interactive Advertising Bureau) focus is to create a “better internet”. They’ve developed Ads.txt to assist publishers in the fight against ad fraud, to receive the revenue owed to them and to increase market transparency. Ads.txt is an acronym for Authorised Digital Sellers. This piece of technology was introduced in an effort to eliminate the ability to profit from counterfeit or spoofed inventory in the open digital advertising ecosystem supply chain. Ads.txt allows publishers and content owners the ability to authorise and publicly declare who is allowed to sell their inventory.

Agencies are partnering with global inventory sources, technologies, and third parties to tackle the problem head on. Through the use of black lists that ban sites, networks and publishers that are known to engage in ad fraud, to third party verification technology that can identify, during the bidding process, whether a site is fraudulent (and if it is, ad impressions will be disqualified from appearing on that website), agencies are working hard to ensure that ad fraud is eliminated for their brands, before it happens!

Ad fraud should not be confused with brand safety, which is a different problem altogether. Brand safety is the process of ensuring that advertisers’ ads don’t appear next to any objectionable content that the brand would not want to be associated with.

This is also something that is gaining awareness amongst advertisers, and that agencies are taking very seriously. But the reality is that brand safety is not just a digital problem. There are plenty of examples and instances of print, TV, radio and OOH ads appearing next to content that would be deemed harmful to the brand.

Overall, as digital becomes a bigger and bigger part of client’s media mixes, we will increasingly see more and more industry stakeholders addressing ad fraud, brand safety, and viewability in their scope of work and client contracts.

At the end of the day, it is important that clients are getting what they are paying for!

At The MediaShop we take issues such as ad fraud, brand safety, and ad verification very seriously. We employ a number of technologies and tools to ensure that our client’s ads don’t fall victim to fraud, only appear in brand safe environments, and we use third party verification services such as MOAT and IAS to ensure that our clients are getting what they’re paying for!

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Magazines partnering with brands to do good

Caxton Magazines is calling on readers to #WalkForAPurpose together with thousands of Joburgers who will take to the streets with woman&home and Bona magazines in a spectacular show of pink to raise awareness of breast cancer, in the 2018 Avon Justine iThemba Walkathon this coming Sunday, 21 October.


 Now in its 13th year, the iThemba (Zulu for hope) Walkathon highlights the plight of women diagnosed with breast cancer, and sees survivors, families and friends of sufferers, and other supporters, come together in a show of solidarity and camaraderie.

 This year, organisers expect a record-breaking number of women, men, kids and their furry friends to arrive at Marks Park Sports Club in Emmarentia, where they’ll walk a 5km or 8km route to #WalkForAPurpose

 Last year’s event held in October 2017, was the biggest one yet, with a record 29 500 walkers clad in pink and white striding through the streets. Many walkers don special outfits for the day, and part of the fun is seeing the sea of pink tulle tutus, fairy wings, feather boas worn by participants!

 Helping to spread the word about the event are partners woman&home and Bona magazines. With one in 26 women being diagnosed with breast cancer in their lifetime, woman&home and Bona’s readers are the perfect audience to spread the message to.

 woman&home’s 10 point-plan and tips for walking:

  1. Always warm up and stretch before a walk and stretch and cool down after one.
  2. Use good posture. Walk tall, look forward, gazing about six metres ahead. Your chin should be level and your head up. Keep your chest raised and shoulders relaxed.
  3. Bend your arms at a slightly less than 90-degree angle. Cup your hands gently. Swing your arms front to back (not side to side – arms should not cross your body). Do not swing elbows higher than your breastbone. Swing your arms faster and your feet will automatically follow the pace.
  4. Tighten your abs and buttocks. Flatten your back and tilt your pelvis slightly forward.
  5. Pretend you are walking along a straight line. Resist the urge to elongate your steps though. If you want to go faster, take smaller, faster steps.
  6. Concentrate on landing on your heel, rolling through the step and pushing off with your toes. Use the natural spring of your calf muscles to propel you forward.
  7. Pick up more speed by taking shorter steps. Aim towards walking 6km to 8km an hour. Start off by walking 1,6km as fast as you comfortably can. Then use how you feel afterwards to decide how fast you can progress. Build stamina with a short distance at a fast speed midweek and a longer, slower walk at weekends.
  8. Breathe naturally. As you walk, take deep, rhythmic breaths to get the maximum amount of oxygen through your system. Walk fast enough that your breathing is increased yet you are not out of breath.
  9. If you can say a sentence but can’t sing a whole song, you are walking at the right intensity to be burning off just over 800 kilojoules in half an hour on the flat, or 1255 kilojoules uphill.
  10. Avoid mistakes made by walkers. Do not over stride. Do not use too vigorous arm movements, look at the ground, hunch your shoulders or wear or carry weights. For safety, try to always walk with at least one other person.

 “This is the perfect example as to how our magazines can partner with brands to host events and that are completely relevant to its readership,” says Anton Botes, General Manager of Caxton Magazines. “We’re proud to be associated with the Justine Avon brand and applaud their drive in the education, awareness and screening of breast cancer in South Africa.”

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Mandela Centenary continues at Emerald

This year, in celebration of the Mandela Centenary, Emerald Resort & Casino has created a series of CSI activities. During the latest, pensioners were invited to the Resort for a day out while team members listened to the wisdom that only age can bring.“To kick off our CSI initiatives for 2018, our Emerald team members started out knitting scarves for the underprivileged in our winter project and on Mandela Day, we hosted orphans for a day out at Animal World. This initiative has continued into the Spring months with the team hosting pensioners to experience the Resort,” says Emerald Resort & Casino’s Marketing Executive Tanuja Gangabishun.

As part of the celebrations, residents from Ikageng Old Age Relief Centre, Tshepiso Old Age Home, Evaton Old Age Disability Child And Family Welfare Society and Sebokeng Old Age Home were invited to Emerald Resort & Casino for breakfast and lunch while enjoying aerobics, rugby throw and music. “Team members were invited to come and join in the fun while we got learn a thing or two from our elders about life in general,” says Tanuja.Some spoke about the good old days, others enjoyed the outdoors by demonstrating how fit they still are with a bit of aerobics while others delighted in the climate controlled and warm waters of Aquadome.

Maybe Miriam Makeba said it best, “Age is getting to know all the ways the world turns, so that if you cannot turn the world the way you want, you can at least get out of the way so you won’t get run over.” Well, these pensioners certainly knew how to move as they celebrated with song and dance.

Emerald Resort & Casino’s Resort Director Mark Hands adds: “We loved hosting the older folk here at Emerald Resort & Casino, listening to their stories and the pearls of wisdom that they imparted. We have all chosen to make a difference in this world and in particular this wonderful Vaal community. This initiative has really been embraced by everyone at the Resort and we all look forward to the next one.”

For up to date information and happenings at Emerald Resort & Casino, visitors are encouraged to stay close to their Facebook and Twitter pages, or guests can visit for more information on any of the events mentioned here.

Emerald Resort & Casino.

Tel:                              016 982 8000





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The MediaShop and Tiger Brands gain SA insights

With help from the SABC commercial enterprises, The MediaShop held a fantastic immersion recently with their long-standing client, Tiger Brands to round off Heritage month. The objective of the day was to demonstrate the differences in each of the provinces in South Africa.

The event was well attended by marketers from Tiger Brands, who took the time to get a better understanding of consumers living in the different provinces within South Africa and how the relevant SABC radio stations serve the communities within each of those geographic areas.

“We wanted to highlight the nuances of each of the provinces and the role that radio stations play in connecting with those audiences, which essentially make up the majority of Tiger Brands’ target market,” says Kgaugelo Maphai, Managing Director of The MediaShop Johannesburg.

SABC radio demonstrated that they broadcast to their audiences in the vernacular languages that their listeners speak in and understand, in the respective provinces. “The key learning was that as marketers we often view the rest of the country with a “Johannesburg lens”, even though each province has its own economic drivers and their own consumer profile,” says Maphai.

“We therefore need to have a deeper understanding of these nuances in each respective province because it affects how we communicate effectively with consumers.  The reality is that the top three languages in SA are IsiZulu, IsiXhosa and Afrikaans and yet the majority of adverts are produced in English and then translated.  In there lies a potential risk of the meaning being lost if the translation is not well interpreted.” Kgaugelo adds: “We hope that this immersion will be an annual event and we would like to extend this invite to more of our clients.  Everyone, including the Tiger Brands marketing community, The MediaShop’s strategists and planners that participated, agree that this was a day well spent with many insights learned, and will definitely add to the strategic approach for the 2019 financial year.”

For more on The MediaShop visit, like them on Facebook: The MediaShop, follow them on Twitter @MediaShopZA or LinkedIn.

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