Now expanding into the UK market! Make contact to find out what we can do to get you heard!

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Reveel. welcomes Simon Allenberg to the team

Nfinity Media’s Out-Of-Home specialists Reveel. has announced the addition of Simon Allenberg to its team. Simon will be working closely with directors Tyron Martin and Tanner Rock across the sales and site development aspects of the business. 

Allenberg has been involved in the advertising and media industry for the past five years with an extensive background in the creative agency and out-of-home media space. His love and passion for big brand advertising and iconic out of home platforms make him a perfect fit for the Reveel business.

“I am really excited to be joining this team at just the right time with the growth of the business. I’ve spent a lot of time understanding and working in the out-of-home landscape, and I believe my knowledge of the property sector combined with my understanding of how to add value to our clients’ media and marketing initiatives, will achieve great results for our clients, and for Reveel.” says Allenberg.

“We are off to a solid start since the launch of the business in November 2018, with the first half of 2019 being one of strategic growth in key areas, with a focus on the implementation of unique, untouched environments within this evolving out of home space,” says Rock, and we have no doubt that Simon’s all-round skillset and entrepreneurial mind-set will bring plenty to the table in all aspects of the business in this very exciting growth phase. We welcome Simon with open arms!”

Nfinity Media’s CEO Ken Varejes is impressed with Reveel’s. current trajectory. “We have made great strides in a very short space of time. The addition of Simon to the team will undoubtedly add another pin in the map for Reveel. We really believe that Simon will be a great asset to our company and group!”

Nfinity DNA

Headed by entrepreneur Ken Varejes as CEO, Nfinity is the latest innovation hub to land in the media, marketing and eventing fields. Nfinity is poised as a space for entrepreneurs to grow and better their businesses under the guidance of Ken and his growing management team, each a specialist in their own field. Nfinity currently has established shareholding and presence including in the following companies: AdColony, theSALT, Reveel, Whisky Live, Whizzky App, Orange Block, theIntern-Ship, Brand a Tuk Tuk, Nfinity Digital and Brand Game Shows.

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A digital first approach transforms business results

Marketers are adopting ecommerce at a rapid rate and can reap great rewards, says Michael King, Head of Reprise Digital South Africa, an IPG Mediabrands company. 

In the past, and especially in South Africa, brands have been reluctant to sell goods and services online and consumers have been hesitant to share their credit card details. In today’s market you’d be hard pressed to find a brand that doesn’t have an online presence – but that’s not all that’s required.

What exactly does ecommerce mean? Shopify defines it as the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce often refers to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.

The forecasts by World Wide Worx for the next three years (2018 – 2020) show online retail sales more than doubling from 2016 to almost R20 billion, a year sooner than originally forecast.

With online sales making up 1.4% or R14 billion of total retail sales, and 4% of consumer shopping online, this sector is on a firm footing. Even so, for e-commerce to really take off, local online businesses need to start reinvesting their earnings.

At this point, let’s introduce Performance Marketing. In our opinion this is what every marketer should strive for – effectively measuring the actual value of a sale and its profitability.

Performance marketing has given us the ability to accurately measure Return on Adspend and what that means for the profitability of a business. This allows us to prove exactly where and how a marketing campaign is or isn’t delivering.

Having a clear ecommerce strategy has proven to be very effective for many of clients. With an effectively optimised digital media strategy combined with our performance methodology and proprietary technology tools, and landing pages that facilitate a seamless user experience, we’ve seen very successful results. We were not only able to decrease one insurance brand’s actual cost per lead by 44% but we also increased their amount of leads by 50%. Digital adoption investment in this category and for other ecommerce related clients has increased on average by more than 50% in the last three years!

At Reprise Digital, we reconnect the dots between purchase intent and real life transactions. Our team drives direct response outcomes by building experiences that move consumers from discovery to fulfilment. Value is delivered at every point within the digital commerce ecosystem by focusing on the balance of reach and ROI optimisation.

We believe that performance is everything and we deliver that through industry leading digital media campaigns. Our team of mobile, search and social specialists work closely with our clients to deliver best in class service and to reimagine best practices in digital media for the future.

Reprise Digital SA DNA

Reprise is a digital-first agency, and everything we do is rooted in understanding how consumers interact across apps, sites, IOT-devices, bots, search engines, and social platforms. We uncover your audience based upon their digital fingerprints – and build a media approach to help transform your business digitally. Reprise has the ability to fuse smart digital approaches for our media agency partners in smart and sophisticated ways.

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The next level of marketing is here!

Over the past decade there has been significant advances in the advertising and marketing fields. A first in South Africa, Kirsty Dugmore of SugaSpice will be hosting a “Modern Marketing Bootcamp” to bring together the principles of Evidence-Based thinking in a useful and inspiring workshop.

“Marketing has certainly come a very long way over the past decade,” states Chief Growth Officer for SugaSpice, Kirsty Dugmore. “This has been largely due to the application of advanced research techniques that are grounded in scientific methodologies and the integration of science-based disciplines into the marketing fields.”

The concepts of Behavioural Economics, Observed Consumer Behaviour and Neuro-marketing are enough to make any marketer head for the hills out of the sheer fear of not knowing where to begin.

The short two-day course will take a closer look at consumer behaviour, why brands matter and the principles for brand growth by bringing together fact-based learnings that draw from the three disciplines of Behavioural Economics, Observed Consumer Behaviour and Neuro-marketing.

The course is a must for anyone in the marketing, advertising, communication and related industries.

Each instance of the course is limited to a maximum of 25 delegates in order to assure personal attention and maximised engagement.

Evidence-Based Marketing course

Where:            Sierra on Main Hotel, Randburg, Johannesburg

When:              16 – 17 July 2019

10 – 11 September 2019

29 – 30 October 2019

Contact:           Kirsty Dugmore,; 083 258 8862.

“Globally these practices and principles are being put to good use and applied to marketing strategies,” concludes Dugmore. “To remain relevant and competitive, marketing professionals need to keep up to date with this rapidly developing field.”

For more on SugaSpice and its offerings visit or contact Kirsty on

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Content must find me

Andile Qokweni Business Unit Manager at The MediaShop

No better situation demonstrates the availability of content across the board than the amount of entertainment available to kids. I grew up in the 90s with an MNET decoder and I felt I had an infinite amount of youth based entertainment options. For some of our younger colleagues, if you had an MNET decoder in the 90s it meant you had access to 3 hours of entertainment per day between 3 and 5pm and this was bumped up to 5 hours on a Saturday and Sunday morning from 7am to 12pm.

Again for our younger colleagues this segment on MNET, which at the time was a standalone channel for many years, was called KTV short for Kids Television. KTV introduced us to characters such as Scooby Doo, Gummy Bears, Animaniacs etc. Even The hosts of the programming schedule have gone on to become local celebrities.

Multichoice has always been ahead of the content curve or trend locally as many years later our free to air public broadcasters joined the bandwagon with their own kiddies segments namely YOTV on SABC and etv brought us Craz-e.

The competitive advantage that Multichoice has over their direct rivals even back in the 90s was access to up to date content. In our media landscape presentation a few weeks back we spoke about the relevance of content and relevance in this context was how up to date the content we consumed on KTV was, it was always first in class. If I think back to where my love for the Marvel Cinematic Universe comes from or began, it was access to the latest cartoon shows such as the X-Men, Spiderman and finally Iron Man.

Fast forward to the mid to late 90s and the availability of Multichoice’s digital satellite service now commonly known as DSTV. This opened up a whole new world not only for the adults but for kids as well as suddenly there was access to 24 hours of content instead of the 3 hour segments on KTV or Craz-e or YoTV. Who can forget Dexter’s Lab, Edd Ed and Eddy, Courage the Cowardly Dog and many other global or international shows.

Fast forward even further and we all know now as the children of the 1990s who are now running their own households. Parents are looking for different ways to keep their kids entertained and occupied, what better way to do that than getting them occupied with relevant entertainment. The options are now limitless in terms of platform to view and content to view. Multichoice are continuing to carry the baton for all South Africans as their various bouquets carry content from Cartoon Network, Nickelodeon, Boomerang, Disney Junior, Disney, Disney XD and that’s just on TV. If we look outside of traditional or linear TV the likes of YouTube has a dedicated kids section and so does Netflix.

It is no longer about rushing to get home at 3PM from school or setting a clock to wake up at 7am on a Saturday or Sunday. The content must be compelling and relevant enough to stand out in an ever changing and dynamic competitive environment.

Most kids today are plugged into devices like TVs, tablets, and smartphones well before they can even ride a bike. Most kids watch what they want across all these platforms when they want to, no longer by appointment. It’s all about options now! Ensuring your content is available on the platforms that kids consume is the key to success.

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#ROOTS2019 sheds light on buyer behaviour

Why do we need to understand buyer behaviour? As marketers, advertisers and brand growth specialists, we are all in the business of building brands, looking for opportunities to talk to potential buyers or product users by geographic area and potentially influence behaviour. This works best when we understand what makes consumers tick.

CEO of SPARK Media, Gill Randall says: “The latest ROOTS 2019 data that has just been released enables users to analyse and interpret the evidence-based discoveries of modern based marketing. These detail how we can communicate meaningfully to potential consumers that could be in the market for what we are selling, influence their decisions and ultimately their actions.”


According to Professor Andrew Ehrenberg from EBI (Ehrenburg Bass Institute), “YOUR consumers are just someone else’s consumers who occasionally buy from you.”

What the ROOTS data reveals is the detail for each local geographic area of the sharing of shoppers.

Take for example Diepkloof, Pick n Pay is by far the biggest food and grocery retailer in the area at 87%. However, 31% of these Pick n Pay shoppers also shopped at Shoprite, 31% at Cambridge Food and 18% at Checkers in the past month.

Area by area and category by category this non-loyalty discovery holds true. Media platforms are not immune to sharing audiences either. The local newspaper, Boksburg Advertiser, is read by 87% of Purchase Decision Makers (PDMs). Of these PDMs, 7% also read Sunday Times, 5% read Daily Sun and Move magazine. 26% of these same readers go to the movies, 31% access the internet (several times a day) and 26% read news on an online news site.


Professor Ehrenberg says evidence shows that: “Consumer behaviour is random and unpredictable – adjusted for our mood or need at a particular moment in time.”

ROOTS reveals that high incidences of markets are thin, therefore look for high aggregate propensities, clusters or catchment areas. Consumers that are interested in food, cooking or baking can be found in Kimberley, Uitenhage and Jo’burg North whereas consumers in Constantia, Knysna and Milnerton show high instances of buying wine (once a week or more often) while those in Nelspruit are interested in Home and Décor.

Of the 51 000 shoppers in Midrand, 77% bought small electrical appliances in the past 12 months, 3 250 in the past month and 813 in the past week. These hard to find shoppers also have so much choice! Competing for their customers in this category is Game, HiFi Corp, Checkers Hyper, Clicks and Pick n Pay Hyper etc.

 Decision Making

Daniel Kahneman author of Thinking Fast and Slow, states: “We think much less than we think we think.”

ROOTS reveals just how competitive markets are across categories at a local level and that customers are spoilt for choice. ROOTS measures mindshare or mental availability of brands in the category.

While spoilt for choice, changing consumer needs over the years results in different shopping patterns emerging area by area.  We know the need for convenience has changed behaviour and area by area we see market share changes where possibly newer entrants like retailers at garage forecourts have had an effect.

The real battle for market share is at local level. The Pick n Pay Hyper in Krugersdorp has over the last two ROOTS surveys increased from 3% to 20%, in the large electrical appliance category.

Local Imperative

The principle is to understand your shoppers and users at a local level. Geo-segmentation is the priority segmentation tool. ROOTS reveals and identifies high incidence areas for users and stores, based on people with likelihood to purchase a specific category.

The average time that consumers are willing to travel differs by category and area. On average, shoppers are only willing to travel 13 minutes for food and groceries. However, the real value for helping make strategic decisions is again realised at the local area. In Dobsonville, consumers travel for 20 minutes while in Amanzimtoti it is only 7 minutes.

“While buyer behaviour will adapt to changing market realities, our brains don’t physically change and are hard wired to respond in certain ways. ROOTS helps markets unpack many of these buyer behaviour traits and assists us to understand what makes consumers tick,” concludes Randall.

“To grow a brand, although difficult (and sometimes expensive), attract the attention of light and non-users. Be mentally available, making it easy to be thought of by as many people as possible and be physically available, through distribution, location, accessibility and ease of purchase.”

For more detail on these evidence-based discoveries and what ROOTS reveals visit our website or follow us on social media @sparkmediasa.


Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location based marketing solutions. The company owns and represents an arsenal of print products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.

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SA publishers collaborate to launch a new and inventory-rich Video Private Marketplace

In an exciting first for South African digital advertising, industry leading publishers Caxton, Media24, TisoBlackStar, The Daily Maverick and TheSouthAfrican have collectively established a partnership with Australian video company, Oovvuu, and have now launched a new and inventory-rich Video Private Marketplace.

Digital consumers continue to show a strong preference for accessible and engaging online video content, affording brands the opportunity to reach target markets through compelling video advertising.

Oovvuu sources quality video content from premier international publishers, distributing it to South African consumers through trusted local publishers.

Displayed within the body of news and entertainment articles, Oovvuu collated videos will be thematically linked to each article’s respective subject matter.

Although suggested videos will be sourced via machine learning and AI, editorial approval is still required to guarantee quality to both advertisers and readers at all times.

To streamline booking processes for Oovvuu clients, a convenient and centralised platform called Connect has been built. Through Connect, agencies can purchase from all publishers at once.

This multi-publisher partnership with Oovvuu means that agencies can now offer clients substantial exposure on credible, brand safe websites outside of the Facebook and YouTube environments.

Unlike Facebook and YouTube, pre-roll ads on Oovvuu content cannot be skipped, leading to longer engagement times and an increased opportunity for meaningful brand engagement.

Video ads on Oovvuu have already displayed high viewability, completion and click-through rates.

Moreover, given the recent avalanche of disinformation campaigns on Facebook and YouTube, advertisers are exposed to a significant risk of finding digital assets on exceptionally brand un-safe content.

Oovvuu solves this problem.

Oovvuu CEO, Ricky Sutton, notes: “When we originally met with South African media agencies, there were three primary requirements – brand safety, engagement and cost effective scalability.

“Agencies want the ability to buy volume with one click, therefore Connect was created, allowing agencies to buy from all publishers at one time.

“We’ve simply given agencies what they’ve been asking for.”

For enquiries and assistance in buying premium video inventory, get in touch with Chris Borain from OneRepublic on

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First free Afrikaans podcast channel launched

From 24 June you can experience rooi rose in a whole new way!

rooi rose is proud to introduce rrRADIO, South Africa’s first free Afrikaans women’s interest podcast channel!  It’s the original engaging content that rooi rose magazine is known for, but presented in a new audio format.

Podcasts are taking the world by storm.  Statistics in America show that in June 2018 Apple Podcasts hosted more than 550 000 podcasts with over 18.5 million episodes in over 100 languages. The total number of podcasts on iTunes in February 2019 was over 660 000 podcasts ( In South Africa podcast listenership is growing by 30% annually with the most prominent age group being between 25 – 35 (Iono.FM). rooi rose is the first traditional magazine in South Africa to claim this new medium as another touch point with our loyal rooi rose readers.

According to editor Martie Pansegrouw rooi rose is a magazine that has never been shy of breaking the mould. “For the past 77 years we have been engaging with our reader on various platforms and enticing her with us into the future. This is just another way in which we are sharing our heart with our reader, meeting her where she is at, addressing her needs and answering her burning questions. In effect we are sharing her very busy day and helping her find more ‘me time’.”

Research has shown that listeners are more responsive to ads read by podcast hosts, much like any type of endorsement. Listeners trust their podcast hosts and appreciate personal takes and banter on the product or service. Consumers are more likely to respond to sincere and authentic conversations about a product.

rrRADIO Season 1

We are introducing rrRADIO with three original series created by rooi rose’s content team, headed by rooi rose’s Deputy Editor, Features Editor and rrRADIO Executive Producer, Hannelie Diedericks.

“For rooi rose, podcasts are an organic extension of the original, quality content rooi rose is known for,” says Hannelie.  “Our content pillars live very comfortably in this audio format. As an avid podcast listener myself, it seemed like a natural progression of what we were already doing in print and digital.  And although there is such a wide choice of podcasts already available, with rrRADIO we are creating the first Afrikaans women’s interest podcast channel. With the high demand on people’s time in the multimedia universe we believe that it is any publisher’s or broadcaster’s job to find their audience where they are at and delivering the content that they want, when and where they want it.”

  1. Botox, Barbies & Bietse (Botox, Barbies & Bitches)

Category: Serial fiction

16 Episodes

Episode length: 25 – 30 minutes.

In this enthralling and entertaining fictional series, written by Martie Swanepoel, well-known Afrikaans actress and voice-over artist Elize Cawood regales listeners with the adventures of Liesl Burger. Liesl is an artist who is dealing with her husband’s betrayal with a vintage Barbie, by botoxing him out of her life.  Laugh with her, cry with her and rediscover yourself in the process.

  1. Tee & Taai Toffies (Tea & Sympathy)

Category: Celebrity, lifestyle, relationships, advice

8 Episodes

Episode length: 50 – 60 minutes.

Celebrities open up to our veteran journalist Ilse Salzwedel about their lives. In the second half of the episode they attempt to give advice to listeners. We promise a listener’s experience filled with compassion and humour.

  1. Tussen ons (Just Between Us)

Category: Female health & wellbeing, relationships

16 episodes

Episode length: 25 – 40 minutes

In the first season, our specialist journalist, Mariette Snyman, talks with various experts in women’s health about female sexuality, wellbeing and relationships. Examples of topics covered includes: painful sex, contraception, infertility and impotence, to name just a few.

To advertise speak to your Caxton sales representative for more info: Johannesburg 010 492 8356, Cape Town 021 001 2401, Durban 031 716 4444.

rrRADIO is launching on Monday 24 June on, iono.FM, iTunes, Player.FM, Pocket Casts, and Google Podcasts.  E-mail for more information.

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Essentials Magazine relaunches with renewed editorial focus

Caxton Magazines has announced that at the end of June this year, popular women’s monthly Essentials, will be sporting an updated look and renewed editorial focus. The magazine will be amplifying its home décor and personal health segments in line with the interests of its changing modern consumer.

ESSCoverJuly_Cara“The Essentials reader is an ambitious modern woman with an ‘I can do it myself’ attitude. She is mindful, she’s open to alternate healthcare options for her and her family and she’s taking control when it comes to home renovations,” says Caxton Magazines’ Editorial Director Frith Thomas.

“Research tells us that the Essentials reader is openly optimistic about the housing market, she’s taking charge of the preventative health care of her family, she wants tips on saving money and time, more plant-based alternatives in her diet and is, without question, tech savvy.”

Essentials Editor Kate Thomas is confident about the new editorial direction. “A few years ago, the idea of a nurse coming through to your home or office to provide you with a vitamin infused IV drip or the addition of oat milk in the fridge would be seen as ludicrous, but this is what the modern woman looks like, and we’re adapting our content to remain relevant in her life.”    

The new look Essentials will retain reader favourites like career tips and advice, self-quizzes, real reader’s stories and quick but nutritious meal ideas.

Anton Botes, General Manager of Caxton Magazines adds, “The Essentials brand has been in the country for around 25 years and has been a staple and reliable friend to many women over the years. We’re excited to strengthen that bond by taking the new look product to market at the end of this month – initial feedback from our advertisers has been extremely positive.”

Caxton Magazines DNA

Storytelling is our business. Content is our currency. Caxton Magazines is a division of Caxton CTP Printers & Publishers and houses 12 brands in print and digital formats, primarily aimed at the women’s lifestyle segment across life stages, lifestyles and income groups. These brands are: Vrouekeur; Woman & Home; Bona; Living & Loving; People; Food & Home Entertaining; Your Family; Garden & Home; Farmer’s Weekly; Essentials; Rooi Rose and SA Country Life. Visit

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Ubiquitous DOOH

Craig Wallis, Business Unit Manager at The MediaShop

In the Out of Home industry, I am always amazed at the vast number of media owners who place digital screens into a multiplicity of environments.

There must be at least 70 players in this advertising industry with around half of them playing in the very visible “billboard on the side of a road” arena, targeting us daily commuters.

As we live life outside of our homes, we quickly realise just how ubiquitous digital screens have become.

We all go to malls and walk down their passageways where we’re highly likely to encounter various digital screen formats along the way. Video walls would be the standout medium – however a closer look will reveal that there are many “smaller” screens within malls. Looking to find a shop in a mall? Well, these wayfinding units, apart from providing a solution to your query, will also provide a digital platform for advertisers to reach shoppers. Many malls also have digital screens placed along the walkway, be it on the ground or affixed from the ceiling. They’re hard to miss or ignore. And let’s not forget the big screens at mall entrances/exits and at the food courts.

Marketers, if your target audience is shoppers, then you have plenty to choose from in malls from both static and digital platforms alike.

Need to reach a commuter audience? The world’s your oyster here in Mzansi. Public transport commuters can be reached cost effectively in many formats from giant screens in taxi ranks to large TV screens in many ranks and stations in cities and towns around South Africa. How about a totally captive commuter audience? Well, here you can reach them via on-board screens in taxis and buses.

Digital screens can also be found inside of Cape Town’s bus shelters. These can be used to target the high frequency Gautrain passengers very effectively. How about reaching commuters with massive dwell times? Screens in long-distance buses are your solution.

What about the so-called “higher LSM/SEM” traveller?

Here, there are a multitude of digital screen formats that can be used to target air travellers. Just walk into any airport in SA and you cannot miss the plethora of digital screens when you go through the security check, sit and wait to be called to board your plane, and also where you stand and wait at the carousel, twiddling your thumbs to see if your baggage was on the same plane as you.

Want to reach Business Class passengers? Here digital options can include large format screens along Business Class thoroughfares/convergence nodes. Marketers can even advertise inside select business class lounges to reach these travellers. As a brand, dwell time is on your side in this environment. And talking of dwell time; hell, in some airlines you can even advertise on screens on-board their aeroplanes.

Have you ridden in an Uber and seen the tablet-sized screens that have been fitted in some of their fleet? These screens would definitely help in avoiding the need for idle chit-chat with your friendly Uber driver.

The above commuter environments are all DOOH friendly, in fact it seems that every public space is a possible venue for DOOH nowadays. Play a round of golf? Chances are there are ads playing on the GPS screens in your golf cart, in the locker rooms and even on the units used to wash your golf clubs. Why not use the screens in the pubs to get long dwell time while golfers mull over the highs and lows of their round in the 19th hole. It is known as the longest hole on the golf course for good reason.

You can reach more audiences at a doctor’s waiting rooms, or even at public hospitals and clinics in their waiting areas. Believe it or not, the waiting times at public hospitals are even longer than those at Home Affairs… At a pharmacy waiting for a prescription? Screens will be used to catch your eye and take your mind off of the worry of how soon you will be in your Self Payment Gap.

If you fancy a libation or three, then there is a good chance that you will find a digital advertising screen in your favourite watering hole or tavern. They can even be found in your local club (they were called disco’s in my day).

Even when you are undertaking a bit of retail therapy, you will find screens at the check-out or even through-out the store. And here I am not talking about all the in-store screens that retailers use to promote their own products.

Being bald, I have not had the need, nor the opportunity, to sit in a hair salon for many a year. If I was less folically-challenged, I could well be sitting in the chair looking at a digital screen in front of me, instead of looking in the mirror seeing my “battered old tennis ball” look being thankfully transformed into a respectable crew cut. And we all know that there is some serious dwell time undertaken by the ladies in salons.

You can even reach motorists with digital screens when you stop to fill up with fuel.

So, all you marketers out there… you can talk to your customers digitally without having to resort to placing tiny ads on their smartphones and trying to compete with the other hundreds of advertisers an algorithm is just waiting to send to irritate them.

Ubiquitous, I say.

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OrangeBlock manages the new look Whisky & Gin Live

Earlier this year, the new look Whisky & Gin Live awarded the full event management contract to OrangeBlock, the bespoke events business operating within The Nfinity Group of companies. This includes three Celebration events in Cape Town, Pretoria and Durban as well as the annual Festival, to be held at the Sandton Convention Centre in November this year.

 “Whisky lovers that have been attending this popular event over the last few years will have started to notice a change,” says Michelle Kirby, Managing Director of OrangeBlock. “On being awarded this contract, we introduced a change to the Celebration events to introduce a new look and a special focus on gin and live music.

We realised that the Celebrations taking place in Cape Town, Pretoria and Durban required an offering that would appeal not only to the whisky connoisseur and emerging whisky drinker but to the gin lover too.”

The perception that the whisky market is dominated by an older profile is no longer accurate and the emergence of craft liquors, especially gin, is a trend that deserves attention. With two Celebration events under the belt, these changes have already been well received by both exhibitors and visitors alike. Guests enjoyed the expanded range and ambiance at Whisky & Gin Live, while exhibitors relished a broader range of consumers visiting the event – many, for the first time.

Running an event of this magnitude is no small task but when it comes to executing tasks in triplicate, it’s no cut and paste solution. The events all ran back to back over a seven-week period with extremely tight deadlines and timelines.

Managing the individual Celebrations across three different provinces comes with its own set of challenges. “The different municipalities and applications for each event is totally different and they have their own unique rules, regulations and time frames,” says Michelle. “Every event has to comply with various rules in terms of health and safety applications which can be very time consuming.”

According to Kirby, time management is of the utmost importance and critical in any event planning space – an attribute that OrangeBlock hails as one its key competitive differentiators.  “If you are not able to manage your deadlines and outputs expect to run into trouble.  Take for example Whisky & Gin Live, there are 34 exhibitors at every Celebration event with each one equally important and each has to be dealt with individually.”

“However, we work with some of the best suppliers and support staff in the business and honestly without their support and services we really wouldn’t be able to execute any form of event as well as we do,” concludes Kirby. “We are exceptionally grateful to an amazing group of clients and support staff and thank them for their tireless efforts to make magic with us.

OrangeBlock is on the brink of some very exciting new opportunities, keep an eye out for four brand new projects on our social media pages and user-friendly website.”

OrangeBlock DNA

OrangeBlock services a variety of areas that includes corporate events, marketing programmes, special corporate hospitality events, award ceremonies, launch/release parties and public events. They are able to offer a specific scope of services for any given event which includes all creative, technical and logistical elements providing much more than just the planning and execution. It’s all about effective brand building, taking into account essential marketing and communication plans.

OrangeBlock is a proud Nfinity company. Connect with them at or

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