Month: May 2018

With a wide portfolio of growing media properties, Nfinity, under the leadership of Ken Varejes and his team, has acquired the license to operate Webfluential South Africa in an exciting move for the Group. As international leaders in the influencer marketing category, Webfluential helps thousands of brands of all sizes connect and craft stories with influencers that have significant social media influence, share them with these audiences and build their brands through online engagement.Ken says that Nfinity has always been a space for entrepreneurs to grow and better their businesses and Webfluential South Africa is a perfect addition into the mix of media solutions. “We’re extremely excited about incorporating Webfluential South Africa into the Nfinity stable and we know that together with our current array of media solutions, our existing and future clients have a full 360 degree media powerhouse at their disposal. This is a historic event for both our businesses and we can’t wait to amplify our client’s brands even more.”A dedicated Webfluential South Africa team will be based at Nfinity’s offices in Sandton under the guidance of Pieter Groenewald, who has become one of the most recognized experts in the field of influencer marketing. Murray Legg, the co-founder of Webfluential says: “Nfinity has a strong and credible track record in the media industry, fantastic sales and management team and all the resources and expertise to take our business into the next phase of our journey – we’re excited!”

Nfinity’s existing brand advocacy and micro influencer business theSALT will continue to work as a separate business unit with advertisers, offering micro influencing and brand advocate solutions for clients to maximise brand growth. “The offering of these two businesses is so different and in my mind will complement each other,” concludes Ken.

Nfinity DNA

Headed by entrepreneur Ken Varejes as CEO, Nfinity is the latest innovation hub to land in the media, marketing and eventing fields. Nfinity is poised as a space for entrepreneurs to grow and better their businesses under the guidance of Ken and his growing management team, each a specialist in their own field. Nfinity currently has established shareholding and presence in the following companies: AdColony, theSALT, Whisky Live, Whizzky App, Orange Block, MediaPop, theIntern-Ship, Brand a Tuk Tuk and Nfinity Digital.

Caxton Magazines has announced the appointment of Gugulethu Mhlungu in the position of Deputy Editor of Bona magazine. Self-confessed ‘wanna be’ Marvel Avenger and current Nightalk host on Radio 702 Monday to Thursday, Gugulethu is ready to add a new adventure to her mantle of skills.

 “My media career began at the age of 17 when the radio bug bit in Grahamstown at Rhodes University’s campus radio. Shortly after that the print bug bit and I’ve been privileged to have had experience as a former lifestyle editor and writer at a Sunday newspaper. Now, I’m excited to join the Caxton Magazines stable and to be working on a strong South African heritage brand with an incredibly loyal reader base,” says Gugu.

Gugu’s former bi-weekly newspaper column won her the 2015 Columnist of the Year at the 2015 Media 24 Legends Awards. She is also a 2015 National Arts Festival/Business Art SA silver award winning feature journalist. Her interest in young black South African women and magazines led her to apply for the deputy editor position at Bona – a magazine she’s had the utmost respect for, for many years.

Bona, South Africa’s only publication available in four languages: English, isiZulu, seSotho and isiXhosa, provides its audience with the inspiration, advice and confidence they need to be better at everything they encounter.

Caxton Magazine’s General Manager Anton Botes adds that Gugu is already adding tremendous value to the team. “We love Gugulethu’s enthusiasm for her new challenge and her unique perspective on the magazine industry. We look forward to seeing her career flourish at Caxton Magazines and are thrilled to have her on board.”

Gugu has completed her Bachelor of Arts (majoring in Journalism, Media Studies and Anthropology) from Rhodes University, and has also completed an honours-level post grad in media management, also at Rhodes University. She has plans to complete her Masters, and is currently completing her first book on the myth of the rainbow nation.

Caxton Magazines DNA

Storytelling is our business. Content is our currency. Caxton Magazines is a division of Caxton CTP Printers & Publishers and houses 12 brands in print and digital formats, primarily aimed at the women’s lifestyle segment across life stages, lifestyles and income groups. These brands are: Vrouekeur; Woman & Home; Bona; Living & Loving; People; Food & Home Entertaining; Your Family; Garden & Home; Farmer’s Weekly; Essentials; Rooi Rose and SA Country Life. Visit www.caxtonmags.co.za

All4Women, one of South Africa’s most popular online women’s magazines, is excited to launch their three new specially-tailored, results-driven client packages for 2018.

All4Women prides itself on the uniquely curated content created by editors who are well in tune with their audience, covering topics from food and home to parenting and relationships. As of March 2018, the site attracts over 480 000 unique users monthly (Effective Measure), has amassed over 160 000 Facebook followers and their 20 newsletters hit the inboxes of over 500 000 subscribers per month with an open rate of 75%.

This means that All4Women can confidently provide a brand safe, well-read environment for clients looking to increase their brand awareness and exposure while engaging directly with a targeted female audience.

Inspired by the different shoes that women choose based on their budget and needs, All4Women has created packages that do the same for brands, aptly named The Sneaker, The Sandal and the Stilletto. These high-value, customisable packages give clients the option to select a solution that not only best suits their marketing objectives but also offers up to a 20% discount, dependant on package chosen.

The Sneaker is the cost-effective, entry-level package that is well suited for building brand awareness with an article created and published on the All4Women site, two newsletter mentions, one large format wallpaper, run of site banners and a Facebook post. The Sandal is a middle of the range package that builds brand engagement with an article created and published on the All4Women site, three newsletter mentions, two wallpapers, banners, a section takeover and a Facebook and Twitter post.

The Stilletto is the “Louboutin of packages” for brands who want to step things up with extensive brand reach. It gives brands maximum exposure with an article created and published on the All4Women site, four newsletter mentions, three wallpapers, run of site banners, a section takeover and a Facebook and Twitter post.

The benefit of utilising these packages is that you get the best selection of high performance ad units on the All4Women site, strategically combined to help your brand reach their marketing objectives, placed within a contextually relevant environment in front of an 80% female audience (Effective Measure, March 2018).

Furthermore, additional ‘sparkles’ can be added to the campaign to further magnify results, with optional extras such as polls, widgets, home page takeovers and social media posts.

To find out more about how All4Women’s packages can give your brand a step up, contact SPARK Media: call +27 10 492 8391 or email info@sparkmedia.co.za.

 Relativ Media is proud to introduce, what those in the media industry are referring to as Johannesburg’s own Times Square – a giant fully HD Polaroid digital screen on the corner of Alice Lane and 5^th Street, Sandton.The 7m x 13.7m digital screen is strategically elevated to maximise the line of sight for passengers and motorists and is largely aimed at the upper LSM and SEM sectors.

The new digital screen is one of eight screens available to Relativ Media clients, with other screens situated in key locations around the country.

Relativ celebrated the introduction of its new digital screen at the Wishbone Café and Bistro Bar, where guests enjoyed a classy evening to mark the unveiling of the innovative out of home digital screen. Many of the guests were quick to liken the event and the location to Times Square in New York, referring to the classiness and quality of the screen, the location and the evening.

Margaret Ashwin from Media Max said that the digital screen was “very exciting and fantastic to see.” Margaret wasn’t the only one to share that opinion – Norman Gibson from MTN explained the digital screen was “the first of its kind, creating the feeling of New York right here in South Africa.” He continued by highlighting how Relativ Media is “driving innovation in the out of home media space by creating cost effective and impactful media platforms.”  

Michael Christoforos from Relativ Media said: “We are extremely thrilled with the way in which this incredible screen has turned out. It’s a fantastic addition to our inventory and a truly iconic site in JHB.”

Relativ Media are proud to have worked with HD Media, Paragon Architects and Redefine Properties with Michael adding that “the relationships forged during this process and the opportunity to work with such collaborative and forward thinking entities, made a project such as this every media owners dream.”

Freedom Day – Infographic