While the print environment is alive and well, publishers still need to adapt to the changing demands of their readers. It’s with this sentiment in mind that Caxton Magazines’ people’s popular brand extension ‘bookazines’ continue to sell.
Editor Andrea Caknis says: “We compete in an industry where attention is the new currency and we need to continually capture the eyes, hearts and minds of our readers and advertisers. Over the year’s we’ve introduced several standalone brand extensions or bookazines, as we refer to them, which our readers wholly support.”
people’s first bookazine journey began with Puzzle Magazine which is now on its 155th edition. “After the launch of the successful puzzle magazine we knew it was time to continue doing what we love most: entertaining our readers. So we created Celeb Homes, launched in 2012, followed by Golden Stars in 2013,” says Andrea.
“We went on to introduce Kiddies Puzzles, and Colouring–in for grown-ups publishing eight colouring-in bookazines – we were actually the first to get in on this craze, which now has people hooked.”
Over the years people magazine has also launched an Afrikaans version of its popular weekly magazine, titled Mense, as well as a fiction magazine and a poster magazine, all of which were a huge success. The publisher’s most recent work can be found on shelves in the form of The Human Body which is full of fascinating facts, images and illustrations, and a good read for the whole family.
With a weekly readership of more than 1.4 million people and sales exceeding 38 000, people magazine offers readers a glimpse into the lives of their favourite celebrities’ lifestyles, homes, diets and gripping weekly true life stories.
Anton Botes, General Manager of Caxton Magazines adds: “people magazine is one of South Africa’s heritage brands and has been for many years. To continue having a place in South Africa’s homes, the brand needs to continually adapt and we applaud Andrea and her team for delivering every time.”
Caxton Magazines DNA
Storytelling is our business. Content is our currency. Caxton Magazines is a division of Caxton CTP Printers & Publishers and houses 12 brands in print and digital formats, primarily aimed at the women’s lifestyle segment across life stages, lifestyles and income groups. These brands are: Vrouekeur; Woman & Home; Bona; Living & Loving; People; Food & Home Entertaining; Your Family; Garden & Home; Farmer’s Weekly; Essentials; Rooi Rose and SA Country Life. Visit www.caxtonmags.co.za