The MediaShop has once again been acknowledged as the top media agency in South Africa, this time by international evaluation agency RECMA (Research Company Evaluating the Media Agency Industry).
RECMA is the only global research company that evaluates media agencies worldwide. The company delivers a qualitative evaluation of media agencies based on 18 criteria in 45 countries. Overall, The MediaShop ranked number one in the South African market with a ‘High Profile’ classification. The agency also ranked top in terms of ‘Vitality’ scores.
Some of the criteria that RECMA investigates are: participation in pitches, resources of staff and their specialities, new business growth, quality of clients and long term relationships.
Kgaugelo Maphai, Managing Director for The MediaShop said: “We are humbled at being named the best media agency in South Africa based on the interrogation of such a credible and internationally recognised body like RECMA. This, on the back of our 30 years in existence is all the more appreciated. We are an agency constantly reinventing and evolving ourselves and this latest accolade proves that.”
Chris Botha, Group MD at Park Advertising lends his congratulations to the agency. “We’re very fortunate in this industry to have several means of evaluating our media agency standards, and being held to account – RECMA being one of these. It’s full credit to The MediaShop staff and management that consistently pour their hearts into this business. We’re blessed with amazing people, partners and clients.”
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