The Publisher Research Council (PRC) has set aside the afternoon of the 11th July to spend with members of the industry to explore recent research changes and answer any questions surrounding the Establishment Survey (ES), SEMs (Socio-Economic Measure), their recent READ studies and the role that the PRC has to play.
“As a JIC (Joint Industry Council) we must have collaborative meetings with agencies and advertisers in our industry. We need an open forum where we can discuss the ES, LSM’s, SEMs and any other queries media planners and clients have in a relaxed open workshop. We want to assist marketers and media planners when it comes to day to day planning,” says Peter Langschmidt, consultant to the PRC.
“The PRC will not only present insights, but more importantly is looking for feedback on how we are doing as an industry body, how useful our research is, what’s working, what’s not and what else can we do to make planner’s lives easier.”
The afternoon will take the format of a workshop, with short presentations on questions received from the industry and include an overview of the PAMS reading currency survey and its release date. Terry Murphy MD of Nielsen Watch will discuss Fusion and the exciting project of fusing Nielsen Consumer Panel FMCG purchase data with PRC surveys.
The era of hub and donor surveys is here, and this opens up many new opportunities in research. In some countries up to 19 surveys are fused into a single customer and market view.
The ‘immersion day’ will be hosted at the Bryanston Country Club from 3pm on the 11th July, followed by drinks and an informal networking session.
“We’re encouraging all of our industry partners and suppliers to pop in, have a chat, give us feedback, and submit any queries you may have on any research,” concludes Langschmidt.