Author: Mark

Nfinity Media’s Out-Of-Home specialists Reveel. has announced the addition of Simon Allenberg to its team. Simon will be working closely with directors Tyron Martin and Tanner Rock across the sales and site development aspects of the business. 

Allenberg has been involved in the advertising and media industry for the past five years with an extensive background in the creative agency and out-of-home media space. His love and passion for big brand advertising and iconic out of home platforms make him a perfect fit for the Reveel business.

“I am really excited to be joining this team at just the right time with the growth of the business. I’ve spent a lot of time understanding and working in the out-of-home landscape, and I believe my knowledge of the property sector combined with my understanding of how to add value to our clients’ media and marketing initiatives, will achieve great results for our clients, and for Reveel.” says Allenberg.

“We are off to a solid start since the launch of the business in November 2018, with the first half of 2019 being one of strategic growth in key areas, with a focus on the implementation of unique, untouched environments within this evolving out of home space,” says Rock, and we have no doubt that Simon’s all-round skillset and entrepreneurial mind-set will bring plenty to the table in all aspects of the business in this very exciting growth phase. We welcome Simon with open arms!”

Nfinity Media’s CEO Ken Varejes is impressed with Reveel’s. current trajectory. “We have made great strides in a very short space of time. The addition of Simon to the team will undoubtedly add another pin in the map for Reveel. We really believe that Simon will be a great asset to our company and group!”

Nfinity DNA

Headed by entrepreneur Ken Varejes as CEO, Nfinity is the latest innovation hub to land in the media, marketing and eventing fields. Nfinity is poised as a space for entrepreneurs to grow and better their businesses under the guidance of Ken and his growing management team, each a specialist in their own field. Nfinity currently has established shareholding and presence including in the following companies: AdColony, theSALT, Reveel, Whisky Live, Whizzky App, Orange Block, theIntern-Ship, Brand a Tuk Tuk, Nfinity Digital and Brand Game Shows.

Marketers are adopting ecommerce at a rapid rate and can reap great rewards, says Michael King, Head of Reprise Digital South Africa, an IPG Mediabrands company. 

In the past, and especially in South Africa, brands have been reluctant to sell goods and services online and consumers have been hesitant to share their credit card details. In today’s market you’d be hard pressed to find a brand that doesn’t have an online presence – but that’s not all that’s required.

What exactly does ecommerce mean? Shopify defines it as the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce often refers to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.

The forecasts by World Wide Worx for the next three years (2018 – 2020) show online retail sales more than doubling from 2016 to almost R20 billion, a year sooner than originally forecast.

With online sales making up 1.4% or R14 billion of total retail sales, and 4% of consumer shopping online, this sector is on a firm footing. Even so, for e-commerce to really take off, local online businesses need to start reinvesting their earnings.

At this point, let’s introduce Performance Marketing. In our opinion this is what every marketer should strive for – effectively measuring the actual value of a sale and its profitability.

Performance marketing has given us the ability to accurately measure Return on Adspend and what that means for the profitability of a business. This allows us to prove exactly where and how a marketing campaign is or isn’t delivering.

Having a clear ecommerce strategy has proven to be very effective for many of clients. With an effectively optimised digital media strategy combined with our performance methodology and proprietary technology tools, and landing pages that facilitate a seamless user experience, we’ve seen very successful results. We were not only able to decrease one insurance brand’s actual cost per lead by 44% but we also increased their amount of leads by 50%. Digital adoption investment in this category and for other ecommerce related clients has increased on average by more than 50% in the last three years!

At Reprise Digital, we reconnect the dots between purchase intent and real life transactions. Our team drives direct response outcomes by building experiences that move consumers from discovery to fulfilment. Value is delivered at every point within the digital commerce ecosystem by focusing on the balance of reach and ROI optimisation.

We believe that performance is everything and we deliver that through industry leading digital media campaigns. Our team of mobile, search and social specialists work closely with our clients to deliver best in class service and to reimagine best practices in digital media for the future.

Reprise Digital SA DNA

Reprise is a digital-first agency, and everything we do is rooted in understanding how consumers interact across apps, sites, IOT-devices, bots, search engines, and social platforms. We uncover your audience based upon their digital fingerprints – and build a media approach to help transform your business digitally. Reprise has the ability to fuse smart digital approaches for our media agency partners in smart and sophisticated ways.

Over the past decade there has been significant advances in the advertising and marketing fields. A first in South Africa, Kirsty Dugmore of SugaSpice will be hosting a “Modern Marketing Bootcamp” to bring together the principles of Evidence-Based thinking in a useful and inspiring workshop.

“Marketing has certainly come a very long way over the past decade,” states Chief Growth Officer for SugaSpice, Kirsty Dugmore. “This has been largely due to the application of advanced research techniques that are grounded in scientific methodologies and the integration of science-based disciplines into the marketing fields.”

The concepts of Behavioural Economics, Observed Consumer Behaviour and Neuro-marketing are enough to make any marketer head for the hills out of the sheer fear of not knowing where to begin.

The short two-day course will take a closer look at consumer behaviour, why brands matter and the principles for brand growth by bringing together fact-based learnings that draw from the three disciplines of Behavioural Economics, Observed Consumer Behaviour and Neuro-marketing.

The course is a must for anyone in the marketing, advertising, communication and related industries.

Each instance of the course is limited to a maximum of 25 delegates in order to assure personal attention and maximised engagement.

Evidence-Based Marketing course

Where:            Sierra on Main Hotel, Randburg, Johannesburg

When:              16 – 17 July 2019

10 – 11 September 2019

29 – 30 October 2019

Contact:           Kirsty Dugmore, kirsty@sugaspice.co.za; 083 258 8862.

“Globally these practices and principles are being put to good use and applied to marketing strategies,” concludes Dugmore. “To remain relevant and competitive, marketing professionals need to keep up to date with this rapidly developing field.”

For more on SugaSpice and its offerings visit www.sugaspice.co.za or contact Kirsty on kirsty@sugaspice.co.za.

Why do we need to understand buyer behaviour? As marketers, advertisers and brand growth specialists, we are all in the business of building brands, looking for opportunities to talk to potential buyers or product users by geographic area and potentially influence behaviour. This works best when we understand what makes consumers tick.

CEO of SPARK Media, Gill Randall says: “The latest ROOTS 2019 data that has just been released enables users to analyse and interpret the evidence-based discoveries of modern based marketing. These detail how we can communicate meaningfully to potential consumers that could be in the market for what we are selling, influence their decisions and ultimately their actions.”

Loyalty

According to Professor Andrew Ehrenberg from EBI (Ehrenburg Bass Institute), “YOUR consumers are just someone else’s consumers who occasionally buy from you.”

What the ROOTS data reveals is the detail for each local geographic area of the sharing of shoppers.

Take for example Diepkloof, Pick n Pay is by far the biggest food and grocery retailer in the area at 87%. However, 31% of these Pick n Pay shoppers also shopped at Shoprite, 31% at Cambridge Food and 18% at Checkers in the past month.

Area by area and category by category this non-loyalty discovery holds true. Media platforms are not immune to sharing audiences either. The local newspaper, Boksburg Advertiser, is read by 87% of Purchase Decision Makers (PDMs). Of these PDMs, 7% also read Sunday Times, 5% read Daily Sun and Move magazine. 26% of these same readers go to the movies, 31% access the internet (several times a day) and 26% read news on an online news site.

Randomness

Professor Ehrenberg says evidence shows that: “Consumer behaviour is random and unpredictable – adjusted for our mood or need at a particular moment in time.”

ROOTS reveals that high incidences of markets are thin, therefore look for high aggregate propensities, clusters or catchment areas. Consumers that are interested in food, cooking or baking can be found in Kimberley, Uitenhage and Jo’burg North whereas consumers in Constantia, Knysna and Milnerton show high instances of buying wine (once a week or more often) while those in Nelspruit are interested in Home and Décor.

Of the 51 000 shoppers in Midrand, 77% bought small electrical appliances in the past 12 months, 3 250 in the past month and 813 in the past week. These hard to find shoppers also have so much choice! Competing for their customers in this category is Game, HiFi Corp, Checkers Hyper, Clicks and Pick n Pay Hyper etc.

 Decision Making

Daniel Kahneman author of Thinking Fast and Slow, states: “We think much less than we think we think.”

ROOTS reveals just how competitive markets are across categories at a local level and that customers are spoilt for choice. ROOTS measures mindshare or mental availability of brands in the category.

While spoilt for choice, changing consumer needs over the years results in different shopping patterns emerging area by area.  We know the need for convenience has changed behaviour and area by area we see market share changes where possibly newer entrants like retailers at garage forecourts have had an effect.

The real battle for market share is at local level. The Pick n Pay Hyper in Krugersdorp has over the last two ROOTS surveys increased from 3% to 20%, in the large electrical appliance category.

Local Imperative

The principle is to understand your shoppers and users at a local level. Geo-segmentation is the priority segmentation tool. ROOTS reveals and identifies high incidence areas for users and stores, based on people with likelihood to purchase a specific category.

The average time that consumers are willing to travel differs by category and area. On average, shoppers are only willing to travel 13 minutes for food and groceries. However, the real value for helping make strategic decisions is again realised at the local area. In Dobsonville, consumers travel for 20 minutes while in Amanzimtoti it is only 7 minutes.

“While buyer behaviour will adapt to changing market realities, our brains don’t physically change and are hard wired to respond in certain ways. ROOTS helps markets unpack many of these buyer behaviour traits and assists us to understand what makes consumers tick,” concludes Randall.

“To grow a brand, although difficult (and sometimes expensive), attract the attention of light and non-users. Be mentally available, making it easy to be thought of by as many people as possible and be physically available, through distribution, location, accessibility and ease of purchase.”

For more detail on these evidence-based discoveries and what ROOTS reveals visit our website www.sparkmedia.co.za or follow us on social media @sparkmediasa.

SPARK Media

Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location based marketing solutions. The company owns and represents an arsenal of print products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.

In an exciting first for South African digital advertising, industry leading publishers Caxton, Media24, TisoBlackStar, The Daily Maverick and TheSouthAfrican have collectively established a partnership with Australian video company, Oovvuu, and have now launched a new and inventory-rich Video Private Marketplace.

Digital consumers continue to show a strong preference for accessible and engaging online video content, affording brands the opportunity to reach target markets through compelling video advertising.

Oovvuu sources quality video content from premier international publishers, distributing it to South African consumers through trusted local publishers.

Displayed within the body of news and entertainment articles, Oovvuu collated videos will be thematically linked to each article’s respective subject matter.

Although suggested videos will be sourced via machine learning and AI, editorial approval is still required to guarantee quality to both advertisers and readers at all times.

To streamline booking processes for Oovvuu clients, a convenient and centralised platform called Connect has been built. Through Connect, agencies can purchase from all publishers at once.

This multi-publisher partnership with Oovvuu means that agencies can now offer clients substantial exposure on credible, brand safe websites outside of the Facebook and YouTube environments.

Unlike Facebook and YouTube, pre-roll ads on Oovvuu content cannot be skipped, leading to longer engagement times and an increased opportunity for meaningful brand engagement.

Video ads on Oovvuu have already displayed high viewability, completion and click-through rates.

Moreover, given the recent avalanche of disinformation campaigns on Facebook and YouTube, advertisers are exposed to a significant risk of finding digital assets on exceptionally brand un-safe content.

Oovvuu solves this problem.

Oovvuu CEO, Ricky Sutton, notes: “When we originally met with South African media agencies, there were three primary requirements – brand safety, engagement and cost effective scalability.

“Agencies want the ability to buy volume with one click, therefore Connect was created, allowing agencies to buy from all publishers at one time.

“We’ve simply given agencies what they’ve been asking for.”

For enquiries and assistance in buying premium video inventory, get in touch with Chris Borain from OneRepublic on chris@onerepublic.co.za

From 24 June you can experience rooi rose in a whole new way!

rooi rose is proud to introduce rrRADIO, South Africa’s first free Afrikaans women’s interest podcast channel!  It’s the original engaging content that rooi rose magazine is known for, but presented in a new audio format.

Podcasts are taking the world by storm.  Statistics in America show that in June 2018 Apple Podcasts hosted more than 550 000 podcasts with over 18.5 million episodes in over 100 languages. The total number of podcasts on iTunes in February 2019 was over 660 000 podcasts (podcastinsights.com). In South Africa podcast listenership is growing by 30% annually with the most prominent age group being between 25 – 35 (Iono.FM). rooi rose is the first traditional magazine in South Africa to claim this new medium as another touch point with our loyal rooi rose readers.

According to editor Martie Pansegrouw rooi rose is a magazine that has never been shy of breaking the mould. “For the past 77 years we have been engaging with our reader on various platforms and enticing her with us into the future. This is just another way in which we are sharing our heart with our reader, meeting her where she is at, addressing her needs and answering her burning questions. In effect we are sharing her very busy day and helping her find more ‘me time’.”

Research has shown that listeners are more responsive to ads read by podcast hosts, much like any type of endorsement. Listeners trust their podcast hosts and appreciate personal takes and banter on the product or service. Consumers are more likely to respond to sincere and authentic conversations about a product.

rrRADIO Season 1

We are introducing rrRADIO with three original series created by rooi rose’s content team, headed by rooi rose’s Deputy Editor, Features Editor and rrRADIO Executive Producer, Hannelie Diedericks.

“For rooi rose, podcasts are an organic extension of the original, quality content rooi rose is known for,” says Hannelie.  “Our content pillars live very comfortably in this audio format. As an avid podcast listener myself, it seemed like a natural progression of what we were already doing in print and digital.  And although there is such a wide choice of podcasts already available, with rrRADIO we are creating the first Afrikaans women’s interest podcast channel. With the high demand on people’s time in the multimedia universe we believe that it is any publisher’s or broadcaster’s job to find their audience where they are at and delivering the content that they want, when and where they want it.”

1. Botox, Barbies & Bietse (Botox, Barbies & Bitches)

Category: Serial fiction

16 Episodes

Episode length: 25 – 30 minutes.

In this enthralling and entertaining fictional series, written by Martie Swanepoel, well-known Afrikaans actress and voice-over artist Elize Cawood regales listeners with the adventures of Liesl Burger. Liesl is an artist who is dealing with her husband’s betrayal with a vintage Barbie, by botoxing him out of her life.  Laugh with her, cry with her and rediscover yourself in the process.

2. Tee & Taai Toffies (Tea & Sympathy)

Category: Celebrity, lifestyle, relationships, advice

8 Episodes

Episode length: 50 – 60 minutes.

Celebrities open up to our veteran journalist Ilse Salzwedel about their lives. In the second half of the episode they attempt to give advice to listeners. We promise a listener’s experience filled with compassion and humour.

3. Tussen ons (Just Between Us)

Category: Female health & wellbeing, relationships

16 episodes

Episode length: 25 – 40 minutes

In the first season, our specialist journalist, Mariette Snyman, talks with various experts in women’s health about female sexuality, wellbeing and relationships. Examples of topics covered includes: painful sex, contraception, infertility and impotence, to name just a few.

To advertise speak to your Caxton sales representative for more info: Johannesburg 010 492 8356, Cape Town 021 001 2401, Durban 031 716 4444.

rrRADIO is launching on Monday 24 June on rooirose.co.za, iono.FM, iTunes, Player.FM, Pocket Casts, and Google Podcasts.  E-mail rrradio@caxton.co.za for more information.

Caxton Magazines has announced that at the end of June this year, popular women’s monthly Essentials, will be sporting an updated look and renewed editorial focus. The magazine will be amplifying its home décor and personal health segments in line with the interests of its changing modern consumer.

ESSCoverJuly_Cara“The Essentials reader is an ambitious modern woman with an ‘I can do it myself’ attitude. She is mindful, she’s open to alternate healthcare options for her and her family and she’s taking control when it comes to home renovations,” says Caxton Magazines’ Editorial Director Frith Thomas.

“Research tells us that the Essentials reader is openly optimistic about the housing market, she’s taking charge of the preventative health care of her family, she wants tips on saving money and time, more plant-based alternatives in her diet and is, without question, tech savvy.”

Essentials Editor Kate Thomas is confident about the new editorial direction. “A few years ago, the idea of a nurse coming through to your home or office to provide you with a vitamin infused IV drip or the addition of oat milk in the fridge would be seen as ludicrous, but this is what the modern woman looks like, and we’re adapting our content to remain relevant in her life.”    

The new look Essentials will retain reader favourites like career tips and advice, self-quizzes, real reader’s stories and quick but nutritious meal ideas.

Anton Botes, General Manager of Caxton Magazines adds, “The Essentials brand has been in the country for around 25 years and has been a staple and reliable friend to many women over the years. We’re excited to strengthen that bond by taking the new look product to market at the end of this month – initial feedback from our advertisers has been extremely positive.”

Caxton Magazines DNA

Storytelling is our business. Content is our currency. Caxton Magazines is a division of Caxton CTP Printers & Publishers and houses 12 brands in print and digital formats, primarily aimed at the women’s lifestyle segment across life stages, lifestyles and income groups. These brands are: Vrouekeur; Woman & Home; Bona; Living & Loving; People; Food & Home Entertaining; Your Family; Garden & Home; Farmer’s Weekly; Essentials; Rooi Rose and SA Country Life. Visit www.caxtonmags.co.za