Mark, Author at owlhurst.com

The MediaShop rated top media agency in SA by RECMA

March 1, 2019
by Mark

The MediaShop has once again been acknowledged as the top media agency in South Africa, this time by international evaluation agency RECMA (Research Company Evaluating the Media Agency Industry).

RECMA is the only global research company that evaluates media agencies worldwide. The company delivers a qualitative evaluation of media agencies based on 18 criteria in 45 countries. Overall, The MediaShop ranked number one in the South African market with a ‘High Profile’ classification. The agency also ranked top in terms of ‘Vitality’ scores.

Some of the criteria that RECMA investigates are: participation in pitches, resources of staff and their specialities, new business growth, quality of clients and long term relationships.

Kgaugelo Maphai, Managing Director for The MediaShop said: “We are humbled at being named the best media agency in South Africa based on the interrogation of such a credible and internationally recognised body like RECMA. This, on the back of our 30 years in existence is all the more appreciated. We are an agency constantly reinventing and evolving ourselves and this latest accolade proves that.”

Chris Botha, Group MD at Park Advertising lends his congratulations to the agency. “We’re very fortunate in this industry to have several means of evaluating our media agency standards, and being held to account – RECMA being one of these. It’s full credit to The MediaShop staff and management that consistently pour their hearts into this business. We’re blessed with amazing people, partners and clients.”

Join The MediaShop on Facebook, Twitter or LinkedIn or visit www.themediashop.co.za

Exciting changes ahead for Spark Media

February 28, 2019
by Mark

Spark Media is happy to announce that as from the 1^st March 2019, the company will be separating its digital and print sales divisions into two distinct entities.

The newspaper sales division will retain the Spark Media name, and will house booking, production, sales, marketing services, research (ROOTS etc.) and other market intelligence needed to build effective media strategies.

Gill Randall will lead Spark Media as CEO, along with industry veterans Olav Westphal as Sales Director, Debbie McIntyre as Marketing Services and Research Director, Diane Albertus heads up Advertising Operations Director and Celeste Blake as Finance Director.

The digital sales business will be rebranded as Spark-Hive Digital, and will continue to represent Caxton’s well-known and extensive online assets.

Current Spark Joint CEO, Marc du Plessis, will initially oversee Spark-Hive Digital’s leadership team, including Parmeshan Moodliar as GM Sales; Kristin Louw as GM Operations and Ashleigh Footit in the capacity GM Programmatic and Data.

Marc will then be taking on further responsibilities within the Caxton-CTP group. We congratulate him on this recognition and thank him for his exceptional contribution to Spark Media.

The media environment is deepening in its complexity, rendering the traditional separation of print and digital strategies artificial, at best. Consequently, media planners and strategists are expected to have a thorough grasp of all the channels within the media mix.

To help planners navigate this highly integrated landscape, we believe that the onus lies with the media owner to offer specialised knowledge about how their channels can provide real value within a broader approach.

To state it succinctly, we strongly believe a more focused approach to the representation of our varied channels will best serve the interests of all stakeholders.

We are excited to implement this next step in Spark’s evolution as a premier commercial channel provider, and look forward to building on existing and new relationships with our valuable clients.

Print advertising in the top 10 of consumer touchpoints

February 28, 2019
by Mark

In the latest research commissioned by the Publisher Research Council (PRC), conducted using the global Touchpoints model developed by TNS Kantar Germany that measures a total of 23 consumer touchpoints, print advertising cracks the top 10 in the automotive category, placing second, clipped only by Television, in the ‘Paid For’ touchpoints.

‘Touchpoints’, a robust quantitative study comprising 1,000 respondents across seven major metro areas conducted in October and November 2018, reveals that in the automotive industry, print advertising scores highly on key touchpoints driving this category. In fact, Television and Print are the only two media platforms (paid for touchpoints) in the top 10 that is mainly dominated by ‘earned’ touchpoints.

“It is the responsibility of the PRC, through numerous investigations and research, to provide irrefutable proof that READING, whether online or on paper, delivers the highest brand cognition and recall. This we have consistently proved over the past two years, that the written word delivers the highest Return on Investment (ROI), whether used independently or in conjunction with TV,” says Pete Langschmidt, consultant to the PRC.

The central premise behind the touchpoint survey is that brand equity is based on a lifetime of experience with a brand. Touchpoints measures this total brand reservoir vs the interaction with the “touchpoints” within the last three months. The “earned” touchpoints are by far the most powerful in any category. So, the fact the that there are more Toyotas and VW’s on the road and sold each month, just as there are more people drinking Black Label than any other beer in pubs, is a way more powerful indicator of brand love and purchase behaviour than any other touchpoint, including advertising or word of mouth.

The impact of the experience can be measured by using the elements of ‘recall’. We should be asking how many people recall experiencing the touchpoint, and ‘the quality’ thereof and how the experience impacts consumers’ attitude towards the brand. For example, value for money and high safety standards are the key drivers of brand equity in the auto market, supplemented by trust, comfort as well as badge effect. Consumers consider advertising to be less important in driving equity/brand desire.

In the automotive category, the research found that almost two-thirds (64%) of the respondents are reading newspapers on a weekly basis; four in ten (42%) are reading magazines in comparison to the 52% and 24% respectively in the Establishment Survey of Jan-Jun 2018.

The touchpoint list consists of 23 Paid For, Owned and Earned touchpoints. The automotive market sees a very high (22%) of brand equity that is driven by recent touchpoint experiences. The top ten touchpoints contribute 71% of overall impact on brand equity where Print is an impressive number nine overall (out of 23). Most of the top ten are Earned touchpoints with Social Media being the only Digital touchpoint in the top ten. It stands to reason the actual vehicle on the road is the best touchpoint for any brand – which the research demonstrates.

*Moving vehicle – paid for advertising (eg. buses and taxis).

Print is the second highest Media/Paid For touchpoint after TV that drives the key touchpoints in the automotive industry. Combined, media accounts for 27% of the impact, similar to all Owned touchpoints which includes test drives, showroom, and car dealer staff amongst others,” explains Langschmidt.

Relative to other media or ‘Paid For’ touchpoints, Print is extremely efficient and delivers five times more impact for its investment in comparison to radio, for example, providing a 1:1 ratio. Even though print only has a 3.8% share of advertising spend, the platform delivers a massive 19.5% share of impact.

There are great synergies between Print and Television. A TV and Print combination yields a 17% uplift whereas this compares to only 12% for TV and Radio. Most notably, TV and Online with no Print yields weaker results than TV on its own, indicating a TV to digital strategy in this category without Print is ineffective.

“In almost every instance the Television and Print combination provides a better impact than a Television/Radio combination,” says Langschmidt.

“The PRC has been investigating the inherent strengths of the written word for a few years now. This ‘Touchpoint’ research goes a long way in proving that Print is an extremely efficient medium, particularly in the automotive category and when combined with a platform like Television delivers exceptional results.

Automotive brands are welcome to make contact with us in order to see how individual brands performed (in a broad sense) across all the various touchpoints.”

For additional information on this or any other research commissioned by the PRC, please make use of the PRC’s website http://www.prc.za.com/.

SPARK Media responds to Chris Moerdyk’s article

February 27, 2019
by Mark

On 21 February 2019, Chris Moerdyk asks the question “Just how far have South African newspapers fallen?” Gill Randall, Joint CEO of SPARK Media, gives her thoughts.

It is important to note the article written by Chris Moerdyk refers mainly to daily and weekend papers and most certainly does not apply to local newspapers.

Daily and weekend newspapers have experienced declining circulations for many consecutive years, and this isn’t a trend that looks to reverse anytime soon. The decline during ten-year period for daily and weekend newspapers from 2008 to 2018 has been 56% and 57% respectively. In stark contrast, the LOCAL newspaper category – where Caxton is the major player – remains stable and shows growth in certain areas. Over the same ten-year period we saw a 9% increase in circulation – a trend that we are confident will continue for many years.

This successful model has for many decades covered relevant local information and locally available shopping deals – a format that has kept this particular category of newspapers strong, both in terms of the free and sold publications.

Local newspapers remain the only mass-media print option available nationally, as well as offering the benefit of tactical and/or geo-segmented opportunities to reach large audiences.

Visit the SPARK Media website (sparkmedia.co.za/) and follow them on social media @sparkmediasa.

SPARK Media

Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location-based marketing solutions. The company owns and represents a myriad of print and digital products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.

The Outdoor Measurement Council (OMC) shares third year of research and demonstrates how to optimise Out of Home (OOH)

February 22, 2019
by Mark

The latest release of three years of fused ROAD research, highlights how the industry is better equipped to evaluate and plan OOH, with a currency that offers the same metrics as other media types. This new release allows for all users to optimise media planning and buying, and to develop effective strategies – music to everyone’s ears! The OMC recently presented in both Johannesburg and Cape Town to interested attendees who all understand the importance of this currency. “The OMC’s vision is, and continues to be, being an organisation that brings stature and credibility to the medium through strategic and collaborative marketing efforts,” says OMC’s General Manager Trish Guilford. “We have a research currency that is robust, accurate and designed for our local market, delivering value and meeting a host of OOH planning and strategy needs.”During the presentation, OOH media owners, media agencies and marketers witnessed first-hand just how integral this data and software will become in their daily planning. With the unveiling of the enhanced Optimiser tool, which demonstrated how OOH can be based on both budget and set criteria aligning the software to the user’s needs, that delivers efficiencies and better planning. Further projects and initiatives that the OMC had been busy with over the past year were shared with the audience.International guest speaker James Whitmore, Managing Director of Route in the UK, outlined his organisation’s history, its structure and scope. He emphasised that it is through TRUST and collaboration that Route has been able to deliver robust and detailed OOH audience measurement. He also outlined how Route is funded, with both media owners and media agencies contributing towards the research. The industry has committed to a cycle of six-year funding periods, which ensures a stable financial base that gives the organisation the freedom and independence to plan and think ahead. He concluded with a number of case studies. These demonstrate how audience data can be used to illustrate how OOH improves advertising results for clients, whether as a single medium or as part of a combination of media.Following the presentation, he said: “New technology means that automation is a serious consideration for all media; if not now, then in the very near future. If this is to work properly and in the best interests of advertisers, it is vital that the data inputs are objective and robust. Joint industry currencies – audience measurement bodies – are having their moment in the sun. It is increasingly evident that strong, independent research is paramount for the health of media owners, agencies and advertisers. Without it we fear a future of confusion, inefficiency, ignorance and mistrust.”

Lauren Shapiro from Kuper Research detailed how OOH research is not like other media research and is not a simple plug and play process. Lauren explained that in terms of improved understanding of mobility, routing and the value of a greater number of respondents, the ROAD research highlights the OMC’s commitment in terms of longevity and delivers accurate audience insights to the market.The research, in this release, contains a fused, rolling, robust and sizable sample of over 45 000 people.

“The perception around OOH must be changed in order to stay current,” said Howard Lonstein, Marketing Manager, Outdoor Network and OMC committee member. “One way of demonstrating how OOH can stay current is to look at how optimising OOH in the media mix can increase the share of advertising spend to the medium. The best medium to demonstrate this is to synergise with digital. We are all aware that advertising budgets are not necessarily being cut, but rather being allocated to different media channels. By integrating digital with ROAD, some amazing and impactful insights are gained to guide planning and improve consumer targeting.”“It is only by creating accountability for our valuable client’s media spend and with trust in the data and methodologies, that the OOH industry can and will grow. The ever-improving ROAD research and Quantum software will go a long way in achieving this,” concludes Guilford.

“The hours of arduous work and time invested by the OMC to deliver these accurate audience insights and constantly evolving and improved planning processes, with the industry, media owners, agencies, brands and advertisers in mind, and through collaborative efforts will ensure that the currency will be even more successful in the future.”

For more information search #OMCRoad19 or follow @SouthAfricaOMC on Twitter or find OMC Out of Home Measurement Council on Facebook.

Emerald brings Afrikaans to the Vaal

February 21, 2019
by Mark

In March, Emerald Resort & Casino will be bringing legendary musician Steve Hofmeyr and local Vereeniging songwriter and singer Refentse Morake, as a combined powerhouse duo in the first ever Afrikaans in die Vaal concert.“Ons is besonder verheug om hierdie twee kunstenaars op dieselfde verhoog, vir die plaaslike Afrikaanse gemeenskap, te plaas,” says Leolize Naidoo, Emerald Resort & Casino’s Events & Entertainment Manager.

Venue: Emerald Resort & Casino, Emerald Arena

Date: Saturday, 30 March 2019

Time: 19h00

Tickets: R150 (general), R350 (Golden Circle) available at – https://www.emeraldcasino.co.za/events/steve-hofmeyr-met-refentse

Emerald Reward cards always provide the holder with certain advantages and privileges. Once such advantage is that cardholders can redeem 1000 points off their cards for a ticket to the show.

The Resort has also made special Hotel and River Resort Chalet accommodation packages available that include general admission tickets to the show for those that want to experience the full 360 entertainment. Simply quote STEVEHG when making a booking to receive a discount at the Hotel or STEVECG for River Resort Chalet.

“Die Afrikaans in die Vaal konsert by die Emerald Resort & Casino met Steve Hofmeyr en Refentse beloof om een onvergeetlike aand te wees,” concludes Leolize. “Kom kuier met jou musiek in jou taal op 30 Maart 2019.”

For up to date information and happenings at Emerald Resort & Casino, visitors are encouraged to stay close to their Facebook and Twitter pages, or guests can visit www.emeraldcasino.co.za for more information on any of the events mentioned here.

Emerald Resort & Casino.

Tel: 016 982 8000

Website www.emeraldcasino.co.za

Facebook: http://www.facebook.com/Emerald.Resort.Casino

Twitter: https://twitter.com/emerald_resort

LinkedIn: https://www.linkedin.com/company/emerald-resort-&-casino/

Who is listening if we are not?

February 20, 2019
by Mark

Lerato Senne, Insights Strategist at The MediaShop says that with the rise of technology and more advanced cellphones, human behaviour is becoming more anti-social than ever with a ‘present yet absent’ type of behaviour.There’s no doubt that technology is changing how we communicate these days. We’re constantly multitasking while losing the essence of face-to-face interactions and paying less attention to details. This behaviour is affecting how we relate to each other – and it’s not just in the workplace but in our homes as well.

Marketing one-on-one is about reaching consumers and communicating brands or products but let’s put ourselves in the mirror for a bit and become our own target market.

– How many ads did you see yesterday?
– How many caught your attention?

As marketers, we expect to effectively reach our consumers but more often than not, we are those consumers when the “marketing hats” come off. We’re just normal people with normal lives at the end of the day and a lot of us have PVR’s in our homes. We’re either on our phones when an ad comes up, or worse, we leave the room when there’s a commercial.

Imagine if everyone behaved the same way. Who are we actually marketing to? Who are we communicating to?

Sometimes we just need to look things from inside out to understand our consumers better. Here we are in the advertising and marketing industry but we’re the very same people that are quick to press fast forward when an ad comes on TV.

FOMO is a real thing – we’re constantly wondering what we’re missing when we’re not on our phones. We need to know what our online friends are up to, so we juggle the real and online world at the same time, numerous times a day. Sad but unfortunately true.

There is also parental influence to consider. How can we expect our kids to get off their phones when we’re displaying the exact opposite behaviour? Kids replicate everything that we do so what kind of future consumers are we grooming? Think about it.

There is a saying that “the more connected we are, the more isolated we feel” (unknown). The way we communicate has certainly evolved. Today we even communicate work related matters on WhatsApp all in the name of convenience.

Granted, the fact that technology and the rise of social media has had both a positive and negative impact in our lives but it has become detrimental to our communication skills and in-depth face-to-face interactions.

The Guardian had an article late last year entitled “Have smartphones killed the art of conversation?” In the article they highlighted the drop in voice calls and an increase in internet addiction, most of it swallowed by WhatsApp and Facebook Messenger. Here is the link:https://www.theguardian.com/technology/2018/aug/05/smartphones-kill–art-of-conversation-voice-calls-whatsapp-emojis

Here’s the crux though – consumers are engaging with media on multi platforms at the time so that’s exactly where brands need to be. Everywhere. All the time. Not too much to ask is it? My advice is to be present as continually as possible.

Living & Loving launches online video series

February 19, 2019
by Mark

Caxton Magazine’s Living & Loving brand, one of South Africa’s favourite and most trusted authorities on pregnancy and motherhood, has expanded its consumer touchpoints to include a new online video series aimed at moms and moms-to-be.

“Following a five-episode trial series at the end of last year, we’re thrilled to announce that we have secured a ten episode series that will run from the 6^th March to the 15^th May with brand Epi-Max having full exclusivity for these ten episodes,” says Living & Loving editor Sonya Naude.

“The original five-episode series featured the Epi-Max brand, a range of emollient moisturisers suitable for the whole family, and was produced by Life in a Bulb productions. The series featured popular Mommy blogger Melissa Swart and we were honestly blown away by the results,” she says. “Our ‘getting your body back after baby’ had a reach of over 19 000 people and over 3 500 engagements. It’s a topic that clearly resonated with our audience.”

This past series, entitled ‘1,2,3 with Melissa Swart’, focused on motherhood and how to cope with all its realities. Topics included getting your body back after a baby, post-natal depression and “suicide hour”, a term used in parenting circles for that time of day when all hell breaks loose.

“Apart from being wholly engaging with a personality that Moms can identify with, viewers had the opportunity to win a hamper of Epi-max products each week by posting the answer to a question posed by Melissa at the end of each video on the Living & Loving Facebook page,” explains Sonya. “In the new series Epi-Max will be giving away more product hampers and a R10 000 cash prize to one viewer at the end of the series.

We would encourage brands that wish to make an impact with our audience of young moms and moms-to-be to get in touch with us and ensure that their brand is seen on our new platform.”

“We’re excited to be producing more and more content in the video space with our brands because the demand is clearly there,” says Caxton Magazine’s Anton Botes. “Our brands each have a strong South African heritage and whether our audience engages with us through our print platforms or online, the affinity with the brand is stronger than ever.”

Caxton Magazines DNA

Storytelling is our business. Content is our currency. Caxton Magazines is a division of Caxton CTP Printers & Publishers and houses 12 brands in print and digital formats, primarily aimed at the women’s lifestyle segment across life stages, lifestyles and income groups. These brands are: Vrouekeur; Woman & Home; Bona; Living & Loving; People; Food & Home Entertaining; Your Family; Garden & Home; Farmer’s Weekly; Essentials; Rooi Rose and SA Country Life. Visit www.caxtonmags.co.za

I am Woman Hear me Roar

February 15, 2019
by Mark

Chipo Mujuru. Digital Media Strategist at The MediaShop

On December 14^th 2018, Khanyi Dhlomo made headlines after announcing that she’d be closing down Ndalo Media. The industry gave a collective shudder and my mind started reeling. How could this be? This is a strong black woman (like me) who’s been described as a media mogul, who shattered the glass ceiling for a lot of women by building a prominent and unique empire.

Ndalo Media captivated audiences through the creation of exceptional content across their multiple publications and events. In fact Destiny Magazines had just recently acquired licensing for the 71-year old Elle media brand. I had a ton of questions but one echoed the loudest – how did it all go wrong?

Khanyi founded and headed Ndalo Media, won multiple accolades, had an outstanding mentorship programme where she empowered women like me. She was highly influential, respected and inspired many young women and she went to Harvard Business School.

As a woman in the same industry this gave me a reality check; if this was a man would I have been equally stunned? I doubt it. I was torn because this had happened to a woman, making it more personally relatable.

In a male dominated industry women are faced with challenges that most men don’t even think twice about. Is this our struggle? Evidenced by the multiple articles and drives against discrimination / gender bias of women in the industry, I’d venture to say yes. Women have to work harder than men in order to make progress in the media industry which is why we were all like ‘WOW GO KHANYI!’

I won’t deny that there has been impressive progress towards gender equality in the industry according to stats and legislation but is this what women constantly have to struggle against?

Let me dial it down to a personal level. I have been in the industry since 2008 when I graduated from UCT with a BCom in Information Systems. I have most of the digital stripes – trafficking, campaign management, planning, implementation (I scored a Bookmark), strategist and now I face my ceiling but work is not my whole life. I am black foreign girl who is a daughter, sister (which equates to BLACK TAX ☺), a wife and a mother. I look at the male colleagues I started out with (media careers) and the majority of them are heads of something or running their own businesses or agencies.

This is not because I was lazy, I believe I work equally as hard, have the same hunger and I would have loved to be a part of the “boys club” with golf weekends where we spoke and passed the baton to each other… but as a woman I found myself allowing the buck to pass me by because I also wanted to be a mother. The worry was always how I was going to be a mother and go away for long weekends without my husband and child?

Reiterating Sheryl Sandberg’s words “we compromise our career goals to make room for partners and children who may not even exist yet” (Sheryl Sandberg, Lean In: Women, Work, and the Will to Lead). A lot of us mothers (or moms to be) in media are faced with a dilemma of family versus career and struggle with maternal guilt of constantly being absent in our family life.

So the reflex response for most of us is to sacrifice our ‘right now’ – postpone it for a year or two. I have had a dozen informal discussions with colleagues and the sentiment is the same – as women, we aspire to climb the cooperate ladder but dim our lights to be able to balance the two.

The only problem is that once you do become a mother, switching those lights back on has equal challenge. Your days become consumed with juggling home and office, once again you say ‘as soon as I get him into kindergarten or 1 ^st grade, I will get back on track’. Meanwhile time waits for no (wo)man. The digital world is forever changing, young and eager interns roll in year on year – before you know it, it’s five or ten years later and you’ve no idea where the time has gone.

I love being a mother and a family woman – it is the core of my DNA. As a young African girl my grandmother and mother were my greatest role models. Nothing pleases me more than seeing the smile on my 8 month old’s face each time I walk into the room. I am filled with feminine pride each time my husband clears his plate of food due to my “brilliant” culinary skills (what my man says is gospel ☺). However, I also love the media industry! I thoroughly enjoy the ever evolving environment, chasing timelines / targets, the buzz of the events, my clients keeping me on my toes to stay innovative and ahead of the curve.

The industry has blessed me with crazy colleagues along the way, most of whom have become family and I can’t imagine life without them. Going to work has become my “Me-Time” world where I exercise my creative juices beyond the kitchen. Both have become fundamental parts of my life which make me whole. Even though both come with long days and late nights, feeling like I could do with an extra six hours to my day – there is nothing more fulfilling than strategizing impactful marketing solutions by day and nurturing my family by night/weekends. It’s undeniably challenging and only a super woman can do this!

Despite what seem like unending pit stops – I still yearn and believe that I will crack my ceiling in the coming future. I applaud organisations that are taking strides to be more adaptable and accommodating of the fairer species by offering flexi hours and environments where mothers are able to fulfil both roles seamlessly with no negative impact on their professional profiles. That will empower more women into positions of management.

On that note, here’s a shout out to The MediaShop’s Bonita Bachman and Arisha Saroop who manage our Cape Town and Durban offices respectively and to Meta Media on appointing a female Managing Director! Whoop Whoop!

To my female companions “Here’s to strong women. May we know them. May we be them. May we raise them.” #ellevateyourself #wisdom #affirmations #women (Unknown Source). Hopefully, “In the future, there will be no female leaders. There will just be leaders” Sheryl Sandberg, Lean In: Women, Work, and the Will to Lead.

Nfinity Reveels latest acquisition

February 8, 2019
by Mark

Nfinity, an innovation hub of entrepreneurial businesses headed by Ken Varejes and his management team, has announced Out of Home players Reveel as the latest business to join the fold. Reveel is an innovative Out of Home business with a specific focus on Digital Out of Home (DOOH), large format and non-traditional platforms. Nfinity CEO Ken Varejes says: “The Out of Home industry has always been a brilliant platform for innovation and a particular passion of mine. I’m so pleased to be introducing the latest player in this space and we’re confident that it’s going to be a great disruptor.”

The Reveel business will be headed by Tanner Rock (Commercial Director) who has vast experience in new site and product development. He will manage the day to day relationships of our key landlord and supplier partners. Tyron Martin joins the management team in the capacity of Sales Director. Tyron has a proven track record in this space as a top performer, with fantastic relationships at both client and agency level.

“Reveel is underlined by an unwavering desire to create opportunities for our clients that are different and unique. Our management team is extremely passionate about this ever changing OOH space, and with the many years of combined experience comes many solid relationships that are key to the growth of the business in the short term. The team is excited, highly motivated, and we are really looking forward to creating additional relationships that will be formed as we start this journey,” says Tanner.

Ken adds: “Tanner and Tryon are the perfect duo to take Reveel to incredible success. They have the backing and infrastructure of our entire Nfinity arsenal of businesses, management team and staff. What a great start to 2019.”

Nfinity DNA

Headed by entrepreneur Ken Varejes as CEO, Nfinity is the latest innovation hub to land in the media, marketing and eventing fields. Nfinity is poised as a space for entrepreneurs to grow and better their businesses under the guidance of Ken and his growing management team, each a specialist in their own field. Nfinity currently has established shareholding and presence in the following companies: AdColony, theSALT, Whisky Live, Whizzky App, Orange Block, Reveel, theIntern-Ship, Brand a Tuk Tuk and Nfinity Digital.

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