Now expanding into the UK market! Make contact to find out what we can do to get you heard!

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Tickets available for #AMASAAwards2018

Calling all media magicians! BUY TICKETS NOW for the highly anticipated AMASA 2018 Gala awards & dinner now to avoid disappointment. To add to the magic of this year’s event, AMASA AWARDS will be presenting the first AMASA AGENCY OF THE YEAR AWARD, honouring the highest scoring agency assessed by a panel of industry experts.

GALA TICKETS – 10 October 2018 at the Hilton in Sandton, email anthea.danckwerts@mediamark.co.za or amasa.awards2018@gmail.com to secure your tickets. When sending through the request can you include all attendees names and email addresses, if possible also include any dietary requirements.

AWARDS SPONSORSHIPS – these are selling fast but there is still a chance to get involved in sponsorship opportunities and have your brand at the forefront of the media event of the year. See attached sponsorship packages and email your enquiry to amasa.awards2018@gmail.com or Charlie.wannell@mediamark.co.za.

AWARDS ENTRIES – For those of you who haven’t had a chance to enter your best work the deadline has been extended to midnight 14 September. No more extensions will be granted. Category outline can be found at http://www.amasa.org.za/categories-2017/

To add to the magic of this year’s event, AMASA AWARDS will be presenting the first AMASA AGENCY OF THE YEAR AWARD, honouring the highest scoring agency assessed by a panel of industry experts.

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Zonke to perform at Emerald again!

With favourite hits like ’Feelings’, ‘Say Now’ and many more, multiple award winning singer, songwriter and platinum selling artist, Zonke Dikana, will be thrilling audiences once again at Emerald Resort & Casino on the 10th November! “We are extremely excited to be hosting this massively talented musician in November and to be fulfilling our promise to provide quality entertainment and events for the Vaal Triangle,” says Leolize Naidoo, Emerald Resort & Casino’s Events & Entertainment Manager.

Zonke is known as having a musical mind that never switches off, which is why she is so  sought after as a songwriter and with a lengthy track record of hits behind her, she is also one of the most respected producers in the Afro-pop and urban genre. Zonke has written chart topping tracks for artists such as Black Coffee, Mafikizolo, Don Laka, Tshepo Tshola, Theo Kgosinkwe and many others over the years and has worked at Kalawa Jazzmee as their premier songwriter.

“Tickets are really selling very quickly for this performance and Golden Circle tickets are sold out,” adds Leolize. “I’d encourage Zonke fans to secure their tickets as soon as possible through Computicket. At just R250 for General admission, it’s fantastic value for money.”

Venue:             Emerald Resort & Casino’s Emerald Arena
Date:               Saturday, 10 November 2018, 20h00
Tickets:           R250 only through Computicket

To view Resort promotions, events and more, visitors to Emerald Resort & Casino are encouraged to stay close to the Resort’s Facebook and Twitter pages, or guests can visit www.emeraldcasino.co.za for more information.

Emerald Resort & Casino is a licensed gambling venue. Winners know when to stop. Only persons over 18 are permitted to gamble. National Problem Gambling Counselling Toll Free Helpline 0800 006 008.

Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        https://twitter.com/emerald_resort

LinkedIn:                     https://www.linkedin.com/company/emerald-resort-&-casino/

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Guzzle revamps premier retail offering

South Africa’s premier online retail aggregator Guzzle, which allows consumers to browse the best deals from South Africa’s largest retailers, has revamped its look and feel.

Partnering with SPARK Media and Caxton, Guzzle has led the online retail catalogue aggregator space since its inception in 2011 and has seen some impressive growth. “By July 2018, Guzzle’s audience grew to 534 000 unique browsers and, with a 15% month-on-month increase in site users, we expect the site to reach 700 000 unique browsers by November 2018,” says Joint CEO of SPARK Media, Marc du Plessis.

“Our retail and media agency clients have in the past seen fantastic returns on this platform. With the site’s recently refreshed functionality, Guzzle will undoubtedly remain the leader in its field.”

The enhanced www.guzzle.co.za provides a cleaner, more user-friendly layout, as well as offers advertising clients further opportunities to reach and engage with Guzzle users, ultimately getting more eyeballs on their specials and driving further referral traffic to a brands website.

Guzzle’s General Manager, Muntasir Bester adds: “Guzzle was first to market, and we’ve always been ahead of our competitors by building a solid platform for retailers to conveniently extend the reach of their leaflets. Our new fresh look includes a number of updated features and paves the way for future plans.”

In addition to the new ad units and slicker user experience, Guzzle users can now set alerts for when their preferred retailers’ catalogues go live, or when catalogues that contain products that they’re interested in become available. By deep-linking client catalogues into Guzzle’s ecommerce site, the site helps drive consumers straight to “Buy Now” pages.

“Guzzle has more exciting developments lined up, for example a dedicated B2B app that will be launching soon,” says du Plessis. “This will provide SMEs with the opportunity to create and publish high quality catalogues on Guzzle. We look forward to the next phase of our partnership with this platform.”

SPARK Media DNA

Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location-based marketing solutions. The company owns and represents a myriad of print and digital products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.

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Don’t talk to me, talk to my Chatbot

We’ve all heard about chatbots, says Belinda Kayton, Media Strategist at The MediaShop. Some of us might even have interacted with one without knowing it! But what are they all about and what is the potential of this Artificial Intelligence for brands?

Basically, chatbots function within messaging apps(enabling businesses to provide customer support 24/7, answer customer queries or provide complaint resolutions through the likes of FB Messenger, WeChat etc.).

Chatbots have Artificial Intelligence (AI) at the heart of them. The former is powered by machine learning and the latter is only capable of interacting by following pre-programmed rules.

The fact is that chatbots are still in their infancy, and what we’re experiencing is just the tip of a billion dollar industry in the space of 10 years. But the adoption of chatbots is catching on and large companies such as Uber, Sephora and CNN have fully adopted this technology.

Chatbots are always available, they’re never rude, tired or irritated – they’re pleasant 24/7/365. This is why chatbots are prevalent in customer service related industries.

A key driver for this has been the adoption of smartphone technology with IM (Instant Messenger) being the primary means of communication. IM is being adopted at a faster rate than social networks, with over 4.1 billion users worldwide using Facebook Messenger, WhatsApp, WeChat and Slack as examples. Consumers are so used to instant communication in their private lives that they expect the same when they communicate with companies.

According to Research and Markets, the chatbot market is expected to reach revenue of $3.1 billion by 2021. Although South African consumers predominantly purchase goods in store, 76% of people are using their mobile devices to get more information from online sources, to help make their buying decisions.

The aim of a successful chatbot is to create an experience where users feel like they’re speaking to a human being instead of to a sophisticated bot that is continually learning and optimising itself based on other user interactions.

The possibilities are immense in retail, financial services, travel, hospitality and even in utilities for service-related and transactional conversations:

  • Government:Chatbot technology has the potential to be a valuable tool in helping to transform the way people engage with government departments. Chatbots are able to communicate in any language, and they learn through engagement.
  • Financial Services:Users would be able to converse with the bot just as they would with a human being, providing advice or assisting with new accounts in any of our 11 official languages. Chatbots are also able to better understand the customer’s needs and requirements in a friendly and always-on manner.
  • Hospitality: Gartnerpredicts that by 2020, 85% of enterprise-customer relationships will be managed without human interactions. It will be possible to interact with restaurants through IM with an emoji. Chatbots will be more than capable of taking reservations, placing orders and even recommending wine pairings if requested to do so. The bot will be able to remember this interaction for future interactions.
  • (Pic from QSR Magazine):

Chatbots are already being used in the hotel industry, in their operational processes, and are reporting a good ROI.

  • Healthcare and Education:At the International AIDS conference in Durban, MomConnect was launched by the Praekelt Foundation which has the potential to revolutionise healthcare in South Africa. The aim of this bot is to provide maternal health advice through the use of cell phone technologies. It is free to all users, and more importantly it is available in all 11 official languages.
  • The Legal Arena:In June of 2016, news broke that a lawyer chatbot service successfully contested 160,000 out of 250,000 (64% success rate) parking tickets in London and New York (for free). DoNotPay was created by a 19 year old, second year law student from Stanford University!
  • Education:National Geographic Kids UK has launched a chatbot to teach young children about dinosaurs. Conversational learning is more fun and interactive.

The possibilities are endless.

Chatbots are everywhere, we may not even realise that we’re interacting with one. As examples, we’re already able to place food orders online and are given constant updates on the time of delivery and the cost thereof. We are able to order rides from Uber and we know exactly where our driver is.

Some South African examples:

  • Savant is on Twitter and chats about current scientific trends, research topics or market moves. It represents Sentient Labs ZA.
  • KeiraBot – This is a real estate bot that connects you to your dream home.
  • Hazie – This is a job recruitment bot that will connect you to your dream job.
  • IFRS Rookies – This is an AI tutor for tomorrow’s accountants specialised on IFRS.

Chatbots Magazine predicts that:

  • Every business is going to have a bot– Messaging apps are growing fiercely and if messaging apps become the number one way in which people communicate, then every business is going to need a way to engage on these platforms.
  • Bots will be faster than websites and mobile apps– Currently, bots are still learning BUT they’ll get to the point where the experience of talking to a business via a bot is at least as good as using its website or mobile app. It will be quicker and easier to talk to a bot and will therefore be preferred.
  • Bots will be easier to use than any other technology ever created – Language is the most natural interface humans understand, and that’s the interface that bots use. We won’t have to interact with buttons, text and images which can be cumbersome when interacting with different sites. In five to ten years, bots will be able to understand you completely – in whatever language you choose to use. In the future – talking to a bot will be like talking to a real person who has instant access to entire databases of information, and can process your thoughts and desires instantly!

So, in short, every business needs to get a bot in order to communicate with people on message apps, and bots need to provide as much value as a website or mobile app.

Here’s a brief history of chatbots (Chatbots Magazine):

There is a spectrum of chatbots (Chatbots Magazine):

The most important takeout is that we need to embrace this AI technology and make it work for our brands within our consumer interactions because it’s coming, whether we like it or not!

 Sources:

https://www.inc.com

https://www.itweb.co.za/content

http://chatbotmagazine.com/howbotswillcompletelykillwebsitesandmobileapps

http://chatbotmagazine.com/riseofthechatbots

http://businessinsider.com/what-ischatbot-talking-ai

https://www.qsrmagazine.com/outside_insights

https://www.businessinsider.co.za/intelligence/research?

https://news24.com/Opinions/Voices/rise-of-the-chatbots

http://www.itnewsafrica.com/2018/02/chatbots-to-be-the-differentiatior

https://www.thesouthafrican.com/chatbotsandthebiggerpicture

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Debbie McIntyre promoted to Head of Integrated Media Solutions

After a lot of listening and interpreting of client’s needs, SPARK Media has appointed Debbie to a newly created role as Head of Integrated Media Solutions. This will enable her to offer clients access to all Caxton Magazines and SPARK Media platforms, focusing on a cross platform approach and making sure that this is a simple, streamlined process for clients. In this new position, Debbie has also been welcomed as an EXCO member at SPARK Media.

“Debbie’s role will involve her identifying strategic opportunities for clients across our platforms,” says Gill Randall, Joint CEO SPARK Media.

“She is the ideal candidate based on her vast and relevant experience within our Group,” says Gill. “We’re all excited about this new position and believe that we have a very powerful and varied media, audience as well as conceptual content offerings for bespoke client campaigns.  We are geared to implement, measure and optimise campaign performance too.

Together with our media offering, our ROOTS research, audience panels and alignments with latest international marketing thinking, we can offer clients clarity and assistance in strategizing, planning and implementing campaigns that deliver.”

For any further information or a discussion on your specific brand, please call Debbie on +27 10 492 8383 or email her on DM@sparkmedia.co.za

SPARK Media DNA

Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location-based marketing solutions. The company owns and represents a myriad of print and digital products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.

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Remember to remember me – making advertising stick

Louise Hefer, Media Strategist at The MediaShop

Something horrible recently happened in our household *cue first world problem here*. Our TV remote broke, and I mean proper broke…broke in terms of not being able to forward, exit or move between channels. So now we’re rocking it old school style and having to actually get up and change channels, I know, I know, I’m hearing your horrified screams all the way from wherever you are.

What this means is that I’m spending way more time watching TV than I usually do (and in general that’s not a lot) because now a show is a full hour instead of the 40min when you forward through the ads. This in turn is forcing me to actually watch the ads. At first I stared at the screen with a ‘the lights are on but no one’s home’ expression, not really listening or seeing what’s happening on the screen until my husband made a comment along the lines of “Sheesh (or maybe it was another adjective starting with an S), BLEEP is literally in every single ad break with the same ad, if I have to watch another ad again my brain is going to explode!”

That made me sit up and take note of the amount of ads I was actually seeing. Now I know that clutter and breakthrough isn’t new but I thought it’s worth revisiting it again, because let’s face it, we forget things. In June, 398 841 ads ran across all stations for the whole month which equates to 13 294 a day! Yes yes, I know, not everyone watches all the stations but even just looking at SABC 1, there are roughly 255 ads flighted on average per day. Even competing against 254 ads instead of 13 293 is a big task for any brand.

So with this conundrum in mind, I set off searching for a short and concise ‘How-to Guide’ that addresses this, more specifically from someone that’s really intelligent and works at a reputable company (and even though I qualify I thought that that might be slightly hubris).

Daren Poole from Kantar Millward Brown wrote an article on five rules for creating memorable ads, which I’ve summarised. In general the article digs deeper into new research that explores what builds lasting impressions in advertising. And as much as we don’t like hearing this, consumers engagement with ads are really superficial and they will only take out a broad idea or feeling when navigating through the hundreds of ads they see a day. So let’s look at the rules and how they can benefit us in the long run.

Rule #1 – Make a meaningful impression

Long term competitive advantage comes from building a brand’s emotional meaningful difference. Emotional meaningfulness is creating affinity for the brand and emotional difference is about a brand acting in a way that perceives them to be more progressive than other brands. Research shows that brands who are successful in doing this, have the greatest chance of financial success.

Rule #2 – Work with the brain, not against it

As I’ve stated, consumers are bombarded with different messages on a daily basis and very few actually stick. They simply just don’t care about the ads which have become wallpaper, so the brain filters it out. Taking this into account, it’s important to remember that firstly, ads need to have instant meaning, and secondly, they need to make people feel something. Ads that evoke emotional responses are more likely to generate sales effects.

Rule #3 – Good storytelling leaves an impression

Their research has shown that ads that use a storytelling angle are more engaging and help make the ads more noticeable and memorable (think John Lewis’s Christmas ads here). Ads that feature stories create higher level of expressiveness, which is directly linked to a lift in sales.

Rule #4 – Get the channel right

It’s important to place the right creative with the right target market, in the right channel, on the right platform and at the right time. That’s a lot of pressure, but if you don’t get that right, all your efforts will be wasted. Come chat to us if you need some help on that 😉

Rule #5 – No brand means no impression

Creating an engaging ad without branding will not add any value to the brand. Taking the second rule into account (the one about the brain), we know, and research shows, that consumers only partially engage with an ad and rarely watch it until the end. This highlights the importance of branding before disengagement. Research have found that the single best forecaster of an increase in sales effects for ads is branding.

There you go, five easy rules to keep in mind. Ads that are emotionally engaging and build lasting and memorable impression are more effective than those that don’t. Somewhere deep down most of us know this – we just need to be reminded every now and then.

And now for a challenge! I challenge you to try and watch at least one of your favourite shows tonight with all the ad breaks, and while you’re watching the ad breaks try and see whether the ads have ticked the boxes on any of the five rules. You can even create a game out of it! Come on, do it…

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Eye tracking reveals attention to advertising

One of the more effective means of measuring the levels of attention that consumers are placing on your print and online advertising, is to use eye tracking as a research tool. SPARK Media will this September be hosting Mike Follet from Lumen, an attention technology company based in London, to explore this evidence-based tactic.

“We are so privileged to be hosting Mike who will present to our Johannesburg audience on the 18th of September.  He will share the stage with EBI (Ehrenberg Bass Institute) senior marketing scientist Dr Virginia Beal.

We are excited to host two highly sought after presenters at one function,” says Gill Randall, Joint CEO of SPARK Media.  “Lumen works with publishers and advertisers to help them price and optimise the attention advertising receives. Eye tracking studies are revealing just how much advertising money spent is wasted against this measure, and we’re very excited to hear what Mike has to share with our clients and agency partners.”

Before starting Lumen, Mike worked at BMP DDB in London, Tribal DDB in New York and for the DDB group in Mumbai. He returned to the UK to work for Tesco’s advertising agency. Mike holds degrees from Oxford University and Imperial College, London.

 Regretfully this event is by invitation only.

For more on SPARK Media, visit our website or follow us on social media @sparkmediasa.

SPARK Media

Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location based marketing solutions. The company owns and represents a myriad of print and digital products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.

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Influencer Marketing should be a non-negotiable on the schedule

Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop discusses movements in the Influencer Marketing space

Influencer marketing has become one of the fastest digital customer-acquisition practices. Due to the sheer power of the social endorsements, targeting options and utilising influencers with high engagement rates across multiple social platforms, influencer marketing has become a key element to marketing budgets, not only globally but locally as well.

At its most basic, Influencer Marketing is a hybrid of marketing tools, taking the concept of the celebrity endorsement and placing it into a modern day content-driven marketing campaign which focuses on micro and macro influencers. Micro and Macro influencers are a debatable topic but I tend to view it as follows…

 Micro influencers are everyday people and generally have less than 10 000 followers. These influencers will often ‘apply’ to become an influencer via an influencer dashboard on platforms like Brandnew IO, Indahash, Webfluential, Plum and R-Squared who pride themselves on authentic and premium social media accounts with high engagement from their fan base. These kinds of influencers usually have a good eye for photography, they’re authentic, generally cheaper and big brands can assist with setting them apart and creating a household name for them. On the backend, brands submit tailored briefs to these online influencer platforms for vetted and relevant influencers to respond to and then content is developed and approved.

Macro influencers are generally famous and carry a household name. These kinds of celebrities often have followers in the region of tens of thousands or millions. They are approached first hand by a brand or through Influencer Marketing agencies where they have existing working relationships. Brands will ask them to feature their product or service on their social media profiles, with a contextual headline mentioning the brand. By using macro influencers, a brand is positioned in front of millions of people and is great for driving brand awareness and visibility.

The main difference that sets influencer marketing apart is that the results of the campaign are usually dictated by the collaboration, involvement and mutual agreement between brands and its selected influencers.

Recent Adweek article boasts; “67% of marketers think influencer marketing campaigns helped them reach a more targeted audience, thus leading to more impactful results.”

In South Africa there are a number of players in the market, here is a snap shot for each of them – they all have significant local influencer bases, are technology based platforms and have excellent research and case studies on influencer audiences and campaigns. These tech players have the tools to discover the right creators and do full data tracking for campaigns with the influential content creators to maximize impact for brands, and drive results.

Brandnew IO

Berlin developed this global leader in 2016. This tech has worked with over 500 brands, completed over 2000 campaigns in 70+ markets. The newest entry to our market, the Brandnew platform runs campaigns across Facebook, Twitter, Instagram, YouTube, Snapchat and blogs. Brandnew has a global partnership with Universal Music Group and GroupM and looks to be very advanced, scalable and offers excellent insights and reporting from their dashboards.

For their research and case studies visit their blog here http://brandnew.io/blog/

Indahash

This Polish start up is 18 months old has run over 1,600 campaigns across over 70+ markets. This platform doesn’t offer YouTube or blogs but rather focuses on Facebook, Instagram and Snapchat. It has however made bold moves launching their own successful ICO (initial coin offering) in the crypto currency space. They’re app based and have more than 643,785 influencers registered on their platform. Indahash provides an automated solution for original content creations. This allows them to benefit from the enhanced engagement levels that come with influencers. Suitable for influencers of all sizes, it offers the possibility of working with the brands they love and monetizing their social following.

For their research and case studies visit here https://labs.indahash.com/category/case-studies/

Webfluential

They have recently given license rights to Nfinity Media (local player theSALT is also part of the stable) and have a largely self-service style set up for brands and agencies. Webfluential operates across Facebook, blogs, Twitter, Instagram and YouTube and in February 2018 they launched their influencer education platform, the Webfluential Academy (http://academy.webfluential.com/)

For their research and case studies visit here https://webfluential.com/influencer-marketing-examples

 Plum

A fully black-owned, trendsetting digital and social media agency, Plum prides itself on creating digital conversations. Its specialised approach ensures an amplified message for brands by knowing what’s technically possible and financially viable. The team’s knowledge of digital platforms enables them to develop the most impactful and cost-effective campaigns to meet their clients’ needs – from start-ups to blue-chip multinationals. What sets Plum (formerly “Plum Factory”) apart in the social and digital industry is its investment in nurturing young, aspiring digital and marketing creatives, introducing them to the science of digital, and enhancing their techniques to ensure cutting-edge delivery and a pipeline of trailblazing talent.

R-Squared

From initial planning to mission-related content specifications, to timing of deliverables, R-Squared Digital’s expertise in influencer marketing campaigns, partners with its clients to create a dedicated strategy. R-Squared Digital provides a multifaceted due diligence based on deep influencers’ audience insight, work quality and consistency, and relevance. Specific missions per influencer create maximum authentic engagement, and validations of each post before publishing guarantee brand safety, and are all part of larger campaign management design and execution processes.

For some of their work and case studies visit here https://r2digital.attach.io/H1Pz~gq3M 

There’s no doubt that Influencer Marketing has become a very interesting space to watch and that it will escalate in popularity really quickly. But brands shouldn’t forget that the key to influencer marketing is knowing how to develop an integrated strategy that taps into the key drivers of behaviour. We can then use these insights and align them to micro and macro influencers who have greater powers of persuasion through word of mouth recommendations within their communities.

 

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The MediaShop and Nando’s win Gold at Loeries!

The Nando’s #rightmyname campaign has won a Gold Loerie in the Media Innovation category, submitted by media agency The MediaShop and creative agency M&C Saatchi Abel.  The #rightmyname initiative saw Nando’s championing the cause for uniquely South African names to be recognised by spellcheck. #rightmyname encouraged users from diverse South African backgrounds to upload their names to an online database with the intention that on Human Rights Day this year (21 March) users could download the database and update their computer’s dictionary.

 “This magnificent accolade comes on the back of Media Strategist Maggie Pronto’s skilful negotiation with The Sunday Times which really brought this campaign alive,” says Kgaugelo Maphai, Managing Director at The MediaShop Johannesburg.

In a media first, The MediaShop negotiated with the nation’s largest newspaper to underline all South African names on their cover page and inside spread, sparking many to think that The Sunday Times had made a horrendous editorial error, only to be met with a full page ad explaining the campaign.

Maggie adds: “We have been absolutely delighted to work with creative agency M&C Saatchi Abel on this incredible campaign that garnered a 7400% ROI on our media spend, excluding the incredible social media engagement and online conversations that ensued,” she says.

For more on The MediaShop visit www.mediashop.co.za, like them on Facebook: The MediaShop, follow them on Twitter @MediaShopZA or LinkedIn.

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SPARK Media once again hosts international marketing scientist!

SPARK Media, members of the Ehrenberg-Bass Institute (EBI) will be welcoming Dr Virginia Beal, Senior Marketing Scientist, to our shores next month.

 “We are really looking forward to this highly anticipated annual event,” says SPARK Media’s Joint CEO, Gill Randall.

 The topic for this year’s seminar is ‘Making Media Work for Brand Growth’. “Virginia will discuss the essentials of media consumer behaviour, unpacking how marketers can optimise their media scheduling budgets, based on empirical evidence,” Gill explains.

 “As members of the Ehrenberg-Bass Institute for the last 16 years, we’ve had unbelievable access to a wealth of research on consumer and media behaviour,” says Gill. “It’s through this valuable membership that we’re able to share contemporary global and local insights with our clients and partners.”

 The seminars will be held on 11 September in Durban, 13 September in Cape Town and 18 September in Johannesburg. Regretfully by invitation only.

For more on SPARK Media visit our website www.sparkmedia.co.za or follow us on social media @sparkmediasa.

SPARK Media

Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location based marketing solutions. The company owns and represents a myriad of print and digital products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.

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