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Author: Mark

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Get lucky as cupid strikes at Emerald!

It’s the most romantic day of the year, celebrated by millions of star struck lovers across the world. Pamper your better half this Valentine’s Day at Emerald Resort & Casino.

“Valentine’s Day is the one day in the year that conjures images of red roses, romance, elegance and style,” says Emerald Resort & Casino’s Marketing Executive Tanuja Gangabishun. “This year, we are offering couples many perfect moments that create memories for a lifetime.”

Whether it’s romantic getaways, an intimate lunch or just a day of spoils, Emerald Resort & Casino is the place to be on 14 February. High Stakes, the resort’s premier restaurant; family restaurant Breeze and the casino have all created the best treats to wow any star-struck lover. On the casino floor, enjoy the taste of strawberries on the lips after a shot of ‘Strawberry Lips’ liqueur; or enjoy, amongst many other options, a “Love Potion” milkshake at Breeze, a vanilla and berry infused gourmet milkshake topped with Cupid Sprinkles. You will also find ‘Cupid’s Arrow’, a perfect heart-shaped pizza, or indulge in a full romantic Valentine’s dinner at High Stakes, just for two.

“Extravagance, indulgence, pleasure, delight, pampering and treats are words that everyone at Emerald Resort & Casino are using to describe Valentine’s Day,” says Tanuja. “Why not turn the evening into a romantic getaway? When last have you and your partner been so spoiled?”

To view these and other Resort promotions, events and more, visitors to Emerald Resort & Casino are encouraged to stay close to the Resort’s Facebook and Twitter pages, or guests can visit www.emeraldcasino.co.za for more information on any of the promotions mentioned here.

Emerald Resort & Casino is a licensed gambling venue. Winners know when to stop. Only persons over 18 are permitted to gamble. National Problem Gambling Counselling Toll Free Helpline 0800 006 008.

Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        https://twitter.com/emerald_resort

LinkedIn:                    https://www.linkedin.com/company-beta/3105430/

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Caxton Magazines welcomes new Bona editor

Bongiwe Tshiqi has been confirmed as Bona’s new editor. Over the past five months she has been acting deputy editor, and together with the Bona team, has ensured the continued smooth production of the magazine.

Bona, South Africa’s only publication available in four languages: English, isiZulu, seSotho

and isiXhosa, provides its audience with the inspiration, advice and confidence they need to be better at everything they touch.

“I’ve always loved the Bona brand, even before I joined the team,” says Bongiwe, “and although the magazine has a perceived older audience the readership is actually quite young. Over 50% of our readers are under the age of 34. For me, the importance of this magazine is to have conversations with black women that they didn’t necessarily have growing up.

“We’re addressing, for example, issues of self-identity, self-love, buying property or a car; how to achieve sustainable success in your chosen career and finding love, within or out of marriage. We’re digging into real issues that today’s modern woman needs answers to. It’s almost a printed version of a dinner party where everything goes!

The magazine salutes women across different life stages, body shapes and backgrounds – they may be single parents in their 30’s or women in their 70’s, but each one is beautiful and our intention is to assist our readers to accept themselves, while also giving them the tools to make any improvements they wish to” she says.

The magazine continues to explore issues related to food; home; family; celebrity; entertainment; fashion; beauty and health.

Bongiwe joined the Caxton family in 2015 as Bona’s digital editor before being appointed deputy editor and now editor. She studied journalism at the Durban University of Technology, before working for various media, including East Coast Radio, Saltwater Girl and Women’s Health magazines.

Caxton Magazine’s General Manager Anton Botes adds: “Bongiwe’s broad experience has enabled her to develop an excellent understanding of editorial content, both digital and print, and we look forward to seeing this reflected in the Bona brand. We’re confident that she’ll continue to elevate the brand and we look forward to seeing her personal touch reflected on the magazines’ pages.”

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Emerald awarded coveted TripAdvisor Traveller’s Choice Award!

January 2018 just got better! Emerald Resort & Casino is proud to announce that they have, once again, been awarded TripAdvisor’s Traveller’s Choice award, achieving the 9th spot in the ‘Top 10 Hotels for Families’ category. “This is the third consecutive year that we have won this award,” says Emerald Resort & Casino’s Marketing Executive Tanuja Gangabishun. “In its 15th year of the awards, TripAdvisor has highlighted the world’s top properties based on the millions of reviews and opinions collected in a single year from travellers around the globe.”

Traveller’s Choice awards are the highest honour that TripAdvisor bestows on Hotels and establishments, and based on reviews and opinions from millions of travellers, the Resort is in the top 1% of hotels.

“What makes this award even better is that we’re especially proud to be recognised in the ‘Family Hotel’ category as this is our core focus.

I’d like to thank all of our loyal guests that had their say and voted for us,” says Tanuja. “This is a fantastic accolade and I would also like to say a big ‘well done’ to the Emerald Resort & Casino team members that made this possible.”

Emerald Resort & Casino is a licensed gambling venue. Winners know when to stop. Only persons over 18 are permitted to gamble. National Problem Gambling Counselling Toll Free Helpline 0800 006 008.

Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        https://twitter.com/emerald_resort

LinkedIn:                    https://www.linkedin.com/company-beta/3105430/

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Want to win big? Ready, Steady, Go!

Emerald Resort & Casino’s latest Ready, Steady, Go casino promotion is offering Rewards cardholders prizes totalling R1 000 000 in cash, Free Play and a Jeep Renegade, for those with an adventurous spirit, until the 28th March!  “This promotion is exclusive to our current Rewards cardholders but sign up is free, easy and immediate for non-cardholders – no-one misses out,” says Emerald Resort & Casino’s Marketing Executive Tanuja Gangabishun.

Every 50 Points a guest makes on their card over a one week period will get them one entry into the draw. With draws taking place twice a day on Wednesdays, at 13h00 and 21h00, that’s plenty of opportunity to win.

Prizes consist of R371 000 in Cash, R280 000 in Free Play and a Jeep Renegade 1.6 E-Torque Sport valued at over R360 000.

“It couldn’t be simpler,” says Tanuja. “Bring your Rewards card, play any slots or tables games and earn tickets into the draws each week. Guests can enter as many draws as they like and potentially win more than one prize each week. However, a single guest may only receive one finalist place, ahead of the final draw for that beautiful Jeep Renegade, cash and free play.”

On the last draw on Wednesday, 28 March, the Resort will have two semi-finalist draws, at 19h00 and 21h00, where one finalist spot will be drawn. The finals will take place after the 21h00 draw with a maximum of 12 semi-finalists going home with their share of over R400 000 in prizes.

Tickets will be issued from Monday to Wednesday for the weekly draws, points earning starts on the 8th January 2018 and patrons can earn a maximum of 100 tickets per draw date.

“We wish you all the best of luck and look forward to seeing you on the casino floor,” says Tanuja. “Adventure awaits at Emerald Resort & Casino!”

Emerald Resort & Casino is a licensed gambling venue. Winners know when to stop. Only persons over 18 are permitted to gamble. National Problem Gambling Counselling Toll Free Helpline 0800 006 008.

Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        https://twitter.com/emerald_resort

LinkedIn:                    https://www.linkedin.com/company-beta/3105430/

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Caxton Factories: Providing efficient printing solutions

Caxton Local Media is the largest printer of newspapers in South Africa, with 10 strategically located cold-set factories across the country. Jaco Koekemoer, Managing Director of Caxton Local Media and Coldset Printing at Caxton Group, explains how the first-world technology and national footprint of their factories create a highly-cost effective, seamless printing and distribution solution for clients.

 “Our Johannesburg factory, based in Industria, is the largest of its kind in South Africa, printing over 100 different publications, with a combined production quantity in excess of 50 million copies per month. It includes printing of weekly local newspapers, various national daily and weekend newspapers, and between 50- to 80-million newspaper inserts per month. This amounts to a staggering 14-billion page impressions per annum and requires over 40 000 tons of paper,” says Koekemoer.

With high-tech German-engineered presses and highly-qualified German engineers on call for any trouble-shooting, the printing works is fully equipped to handle the most demanding production schedules. The man-force behind the printing process is sizeable. At the Industria plant alone there are over 450 permanent employees, including over 60 maintenance staff and between 50 to 400 casuals per day, depending on demand.

In addition to the Industria operations, Caxton also owns nine smaller printing presses in Cape Town, Nelspruit, Middelburg, Polokwane, Rustenburg, Newcastle, Pinetown, Empangeni and Pietermaritzburg, as well as services through a sister plant in Group Editors situated in George. These plants are able to produce long-run, large-format retail insert products printed on 48,8gsm newsprint or 70gsm bond for insertion into national, regional and community newspapers or delivery to stores.“Our national, commercial printing footprint makes it possible to turn work around as quickly as needed. We can split a print run amongst multiple sites or multiple presses in one plant, in order to offer more cost-effective and time-efficient production,” says Koekemoer. “We have industrial-strength generators in every factory to ensure there is never any down time. In fact, our 4 generators in Industria can power an entire small suburb! Caxton also takes its eco-footprint seriously and has set up its own waste company to recycle any waste that the factories generate.”

Caxton’s printing process is ideally structured to deliver your print job faster and with fewer complications, which gives clients a major advantage over their competitors.  “We’ve invested in new portal software, which has really improved client satisfaction because material can now be easily viewed and approved wherever the client is at that time, whether at the office or on their couch at home. Our expert team in Johannesburg can communicate directly with a computer-to-plate machine in the pre-press department in each print plant,” Koekemoer adds.

As a leading printer and publisher, Caxton offers more affordable, discounted insert rates when a customer prints with one of their plants, as they are able to optimise logistics to ensure lower transport costs and pamphlets are easily inserted into preferred publications on site. This has placed them as the number one print and publishing solution for clients.

 

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The New Year ushers in new life at Emerald!

This January there is a brand new dappled bundle of joy at Emerald Resort & Casino’s Animal World. The Resort is proud to announce the birth of their first giraffe calf.According to the zoo’s manager, Elana Smalberger, the calf and mother are both doing very well, although the calf is still not completely sure what he is supposed to do with his newly found long legs. Overall he is happy and healthy and is freely roaming around the Game Park.

Three giraffes (two females and a male) were introduced to Emerald’s Game Park about four years ago. After being in labour for just over two and a half hours, Emerald Resort & Casino’s first ever giraffe calf was born on Sunday afternoon at approximately 14h20 and already stands 1,5m tall.

The calf will be named by the Resort’s Facebook followers in a competition offering the person that comes up with the best name (as selected by Emerald Resort & Casino’s management team) will win Midweek Break for two that will include a game drive.Visitors to Animal World will be able to view the calf in the Game Park whist on a game drive. It may however be difficult to guarantee that the calf will be seen every game drive as he will still be hidden at times. For more information on the game drives please have a look at https://www.emeraldcasino.co.za/resort-experiences/game-drives.

When visiting the Resort’s Animal World, why not say a fond ‘hello’ to the resident teenage hippo ‘Bubbles’. This hippo, now six years old, has been hand raised by the Animal World team and can always be spotted with her best friend ‘Bok’ – the goat.To view all promotions, events and more, visitors to the casino are encouraged to stay close to their Facebook and Twitter pages, or guests can visit www.emeraldcasino.co.za for more information.

Please note that Game Drives begin and end inside Animal World. Entry to the zoo must therefore be paid in addition to the game drive fee. Game Drives cannot be booked as a stand-alone activity.

Emerald Resort & Casino is a licensed gambling venue. Winners know when to stop. Only persons over 18 are permitted to gamble. National Problem Gambling Counselling Toll Free Helpline 0800 006 008.

Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        https://twitter.com/emerald_resort

LinkedIn:                     https://www.linkedin.com/company-beta/3105430/

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No matter the reading platform – quality content is key to advertising success

In on-going, large sample studies over the past two years, London based research company Lumen has conclusively proved that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales.

Lumen is an attention technology company that uses eye tracking cameras to measure the actual visual engagement readers have with various media types1.  Just because consumers can see an ad, does not mean that they will look at it. Advertising typically gets looked at for very short periods of time – regardless of how much detail advertisers include.

“The technology is brilliant, and by using existing web cams in computers drastically reduces costs and eliminates the biggest problem in all research, that of claimed vs. actual behaviour,” says Peter Langschmidt, Research Consultant to the PRC (Publisher Research Council). The software passively monitors the respondent’s web browsing as well as eye movement on every page and plots a ‘heat map’ of whatever content and advertising is being viewed.”

While print adverts are more viewable and achieve longer dwell times than their online counterparts, this is not the entire story, as quality content plays an important role as well.

There are wide variations in how different media perform,  some sites and ad formats perform far better than others. The best sites do a much better job of delivering attention for advertisers than the average, with as much as 56% of viewable impressions being noticed. In fact, on average, ads on Newsbrand platforms are almost twice as likely to be seen than those on other websites, and they achieve longer dwell times.

Alignment between the advertising and the content also helps facilitate ad attention. This contextual relevance matters! Experimental studies have found that placing ads in a contextually relevant environment can boost attention dramatically. Testing shows just how much context matters,  as ads placed within the right context get 692 times more attention than those simply placed in any environment.

The fundamental to any advertising message working is first, actually seeing the advert and secondly, dwell time that allows for cognition to impart the message. The longer consumers look at ads, the more likely they are to remember the message and act upon it.

Anyone who has ever studied for an exam or test, knows that reading is the best way to learn, and that the longer one studies the more familiar one becomes with the course material.

Does this also apply to advertising and brand recall? Well there’s a simple way to find out. Just like exams we can simply ask respondents to do a prompted advertising recall test.

These results, gleaned from many studies over several years, conclusively prove the theory of dwell times precisely linking back to recall.

The final, and most important step that advertising must accomplish is to encourage purchase, for it is here that the advertiser receives their Return on Investment (ROI). To complete the purchase journey and prove this, Lumen installed their eye-tracking technology onto a sub sample of an existing FMCG consumer panel belonging to Nectar in the UK.

By linking the initial online advertising interaction of the panel with their subsequent offline shopping behaviour, we can see the dramatic effect that actual viewing of advertising has.

As can be seen, across these 10 Nectar brands, the average upliftment of sales during the campaign was 2%, but amongst those who actually looked at the advert this was 8.5 times more at 17%.

Media planning is traditionally based on possible exposure, an opportunity to see, but this metric is becoming more and more irrelevant, because if consumers don’t even view an advert, how can it possibly change behaviour? With this new measure we can track the difference in sales between those who actually looked at the advert and those who did not.

 The Lumen data shows that the best ad inventory facilitates communication with consumers when they are in the right mood to be receptive to advertising messages, and then creates the time and space to enable advertisers to get their messages across.

“This is dynamite,” concludes Langschmidt. “Until now we have been unable to measure actual viewed impressions.

To summarise, no matter the reading platform, to maximise advertising exposure, the advert must firstly be seen for a period of time. Different platforms perform differently, the media environment affects a reader’s attention and finally, context matters.”

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101 bigger and better Slots at Emerald!

Just in time for the festive season, Emerald Resort & Casino will be unveiling the latest in international slots technology as 101 new slot machines are delivered and installed to the casino. “The Emerald Resort & Casino, will be the very first casino in South Africa to install these brand new i-Deluxe machines, all offering entertaining and innovative gameplay,” says Emerald Resort & Casino’s Marketing Executive Tanuja Gangabishun. “The roll out has already started and is due to be completed by mid-December 2017.”

To replace older products101 brand new slot machines have been sourced from four suppliers. These include Aruze, Scientific Games, IGT and Konami.

To whet the appetite, one offering, the IGT CrystalSlantTM 32 Gaming Machine contains industry-leading hardware advancements, best-in-class software,  unmatched reliability and serviceability all combined to create the next-generation slant cabinet, while the Fu Gui Ji Li™ Video Slots contains an Asian-inspired theme for players that enjoy gameplay with a light entertainment focus.

All gaming sections, including the Privé, non-smoking and smoking sections within the casino will receive these top of the range slot machines.

To mark and celebrate this iconic event at the Resort with its customers, Emerald Resort & Casino will be running competitions until the end of December. Prizes comprise of two main packages each worth over R10 000 that includes a VIP two night stay for two at the luxurious Leopard Bush Lodge, meal vouchers, gaming vouchers, Animal World and Aquadome entrance, not to mention game drives. For additional information, listen to local community station VCR between 6AM and 6PM.

“We’re delighted to be amongst the first casinos in South Africa to bring these best-in-class gaming experiences to our loyal customers,” concludes Tanuja. “Join us in the Vaal for adventure and the very best in entertainment and gaming this festive season.”

From high stakes tables to progressive jackpots, the Resort’s lively and extensive casino offers 23 prestigious Roulette, Blackjack, Poker, and Baccarat tables alongside more than 450 Slots of which 101 now contain the latest technology.

Joining Emerald Rewards is absolutely free and is open to persons from 18 years of age and older, with three tiers of cards, namely Green, Gold and Diamond. Tier progression is based on points earned on slots and tables.

To view these and other casino promotions, events and more, visitors to the casino are encouraged to stay close to their Facebook and Twitter pages, or guests can visit www.emeraldcasino.co.za for more information on any of the casino promotions mentioned here.

Emerald Resort & Casino is a licensed gambling venue. Winners know when to stop. Only persons over 18 are permitted to gamble. National Problem Gambling Counselling Toll Free Helpline 0800 006 008.

Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        https://twitter.com/emerald_resort

LinkedIn:                     https://www.linkedin.com/company-beta/3105430/

 

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Fun, feasting and fantastic entertainment at Emerald!

Emerald Resort & Casino has released a jam packed festive season programme to delight adults and kids this December! Paintball tournaments, mouth-watering festive fare and the best musical entertainment in town is the order of the month!  “Some of our most anticipated events include welcoming gorgeous award winning songstress Lira back to Emerald Resort & Casino to perform for us on the 15th December and arguably the most prominent electronic music producer in Africa, record producer and DJ, Black Coffee together with supporting acts that include Classic Tank on the 23rd December,” says Emerald Resort & Casino’s Marketing Executive Tanuja Gangabishun.

The Hotel is offering a special accommodation deal of R1500 for two guests per night including breakfast over the 22nd and 23rd December. Quote ‘Black Coffee’ when making this booking to qualify for the reduced rate.

“As always kids are spoiled for choice this December. Aquadome, Animal World, Pins Ten Pin Bowling, wall climbing and a host of regular entertainment activities remain available throughout the festive season. “The Paintball Championship, creating a lot of excitement last year, is back between the 7th to 10th December at Aquadome as is our Beach Sports offering,” says Tanuja.

“And forget about cooking lunch or dinner this Christmas, leave it to us. We have multiple Christmas lunch and dinner options for the whole family at our restaurants Ubuntu Buffet, High Stakes and Breeze. How does roast turkey with sage stuffing, glazed smoked gammon with apricot, pumpkin pie with orange cream, and sticky toffee pudding with brandy custard sound?

We also have turkey and bacon terrine, beef fillet roll-ups, roasted lamb shanks, a seafood tower, South African favourite malva pudding with homemade ice cream, fresh fruit platter, and so much more on offer.

Over the 30th and 31st December our gaming customers can enjoy a top-notch DJ to see out 2017 while a live marimba band will entertain guests in the Piazza area. The 31st December has been themed ‘beach party’ and we encourage our guests to dress the part.

In closing I’d like to pass sincere thanks to each and every one of our guests and team members for making 2017 the fantastic year that it was. We wish all our customers and their families and blessed Christmas and New Year and we look forward to seeing you all around the property during the holidays!”

Information on all activities and specials mentioned can be found on www.emeraldcasino.co.za

Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        https://twitter.com/emerald_resort

LinkedIn:                    https://www.linkedin.com/company-beta/3105430/

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Anyone for some Black Coffee in the DJ box?

Be entertained by arguably the most prominent electronic music producer in Africa, record producer and DJ, Black Coffee! He, together with DA Capo, IAMPH, Langa, ably supported by Vaal’s finest Classic Tank, 016 Banger Boyz and DJ Crocks, will be performing at Emerald Resort & Casino’s ‘Ibiza to Vaal’ on 23 December 2017. “What a line-up!” says Leolize Naidoo, Emerald Resort & Casino’s Events & Entertainment Manager. “Many of our loyal patrons have informed us, largely because of the state of the economy, that they will be spending the festive season at home. Because of this we have more than one ‘big name’ performing at the Resort this December.”

Over the years Black Coffee has been awarded numerous awards which includes amongst others SAMA Best Urban Dance Album, SAMA Best Male Artist, Sunday Times Generation Next Award for Coolest DJ (multiple times) and most recently in 2017, for two consecutive years, DJ Awards Best Deep House DJ.

Emerald Resort & Casino brings the best of South African music and performers to the Vaal. Past performers have included the likes of Thandiswa Mazwai, The Soil, Nathi Mankayi, Vusi Nova and Zonke to mention a few.

“Not to mention all the events and activities lined up at Emerald Resort & Casino these holidays, but fans are in for a treat this festive season as we bring popular, big name artists to the Vaal to entertain our guests,” says Leolize.

Tickets range from R200 to R500 (Golden Circle) per person. Golden Circle includes a welcome drink, raised seated area with dedicated restroom area, access to bottles only bar and waiter service. Available from Computicket http://online.computicket.com/web/event/ibiza_to_vaal_with_black_coffee/1195661650/0/83280274

DJ Black Coffee at Emerald Resort & Casino:

Venue:             Aquadome Lawn Area

Date:               23 December 2017

Time:               19h00 (Doors open at 18h00)

For up to date information on these events and more, visitors to the Resort are encouraged to stay close to their Facebook and Twitter pages, or guests can visit www.emeraldcasino.co.za for more information on any of the events mentioned here.

Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        @emerald_resort

LinkedIn:                    https://www.linkedin.com/company-beta/3105430/

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