Mark, Author at owlhurst.com

A positive reality show for brands!

November 17, 2020
by Mark

The second season of the incredibly successful and gender-neutral global production The Fashion Hero, is set to start filming from March 2021 at Sun City. The unique qualities of the show will act like a beacon for brands looking to integrate products seamlessly within the locally produced series aired across multiple countries.

“The reality series that focuses on the fashion industry – with a significant difference – will flight over a period of two years across the globe, and we’re adding new channels to the mix every week, meaning that the exposure for our contestants and participating brands, will reach well over 500 million people,” explains Gail Hoffmann Parrish, Co-Founder of Marketing and Integration agency G2 Connection.

A gender-neutral reality show, celebrating everyone, The Fashion Hero is a completely new kind of series – challenging the fashion industry’s standard image of beauty. The first season of the show aired internationally in over 160 countries/territories on both linear TV and digital streaming platforms, the show has been seen by millions of people.

Season Two will be hosted by a very well-known international celebrity; we will announce the name soon. Our host in combination with a team of 40 international influencers who reach millions of people will be promoting The Fashion Hero TV series and its website and the websites of participating brands on their platforms, with a potential global reach of close to 100 million.

“Brands can completely immerse themselves into the show across multiple platforms and touchpoints,” says Gail. “The Fashion Hero TV series shares important values such as individuality, passion, self-confidence and self-empowerment. With diversity at its forefront, The Fashion Hero empowers real people to be themselves and to celebrate that which makes them unique.”

Research out of the US looked at more than 2,800 placements for 99 brands and indicated that prominent product placement embedded in entertainment continues to have a strong positive impact. Effective product placement enables brands to connect with their personal reality, across multiple touchpoints in different ways that are subtle enough not to distract, but impactful enough to be noticed and remembered.

Looking for a possible 25:1 return on investment? The sky’s the limit when it comes to opportunities within and, more importantly, in media surrounding the show.

“Just as the old rules for TV sponsorship are being challenged, the rules of who should be a brand ambassador or role model no longer apply. Now the world decides what is beautiful, what sells and what is fashionable, and The Fashion Hero brand partners will reap these rewards,” concludes Gail.

G2 Connection DNA

We connect brands to strategic, aligned communication opportunities to amplify and reinforce the creative brand message. G2 partners with leading production companies whose track record is well established in executing both quality international formats and local content for all broadcasters, including Africa. We complete our solutions offering through partnerships with highly respected PR agencies, specialist digital and mobile companies as well as all ATL media.

Issued on behalf of: G2 Connection

Virginia Hollis

Gail Parrish

Co-Founders

Facebook: G2 Connection

LinkedIn: G2 Connection

W: www.g2connection.co.za

We gotta get down to get up!

November 16, 2020
by Mark

Herman Degener, Digital Media Strategist at The MediaShop

What interesting times we live in… pardon the cliché but seriously, each week brings with it something new and interesting that makes us less certain and more anxious about how things are going to turn out!

Google reports that 15% of daily searches are still of the ‘never-seen-before’ variety, so we are being served-up domestic and global events which are straight out of left field! At the time of writing this blog post, we are on a precipice of one of the most nail-biting elections in the history of the US-of-A; which way will it go? The ramifications for either outcome is equally fraught with complexity, with neither truly instilling a sense of real comfort, right? What interesting times… but whether it’s across the Atlantic or across the road, there’s not a lot we can control, so let’s turn our gaze away from Donald’s tangy glow and towards our own navels… yes, I am saying it’s perfectly okay to spend a (short) while navel gazing J After all, if you truly want to embrace #SelfcareSundays, some inward focus and self-indulgence is necessary.

The point of this blog post is not so much to wax lyrical about self-indulgence, but rather to write about getting down to get back up which is proving harder than ever given the sucker-punch to the solar plexus courtesy of year one of the new decade! Like a purely executed re-targeting campaign, worry is like an omnipresent display banner, lurking on every website or social media page we view after ‘just browsing a new pair of shoes’!

What will happen to our country? What will happen if the economy cannot recover quickly enough? Is my job safe? These are fair and reasonable thoughts that cross our mind, but worrying… well that never helped anybody. We all long for the good ol’ days, although to be fair, some of you reading this post aren’t old enough to use that cliché yet, so indulge me for a bit if you will. The good ol’ days… when things weren’t this hard. When most folk could still get a good night’s sleep sans medicinal help, when we could fit in some family time after a day’s work, or some self-care time! Like the Beetles sang… “Yesterday… all my troubles seemed so far away…” Well, guess what, them troubles are here to stay, for a while at least. But here’s the thing, how long we stay in a state of anxiety is largely dependent on us; yes, there are macro factors far beyond our control, but as the saying goes, manage what you can and let go of the rest.

The funny thing is, when we actually do just that, i.e. managewhat we can, and truly let go of the rest, the rest kind of takes care of itself and we come up roses. We have to realise that although things are tough right now, it’s us who ultimately determines not only the duration of tough times, but the level of difficulty we place upon ourselves during these tough times. Tough times… reminds me of a piece of creative-genius from the team on Johnny Walker at the time, where Robert Carlyle narrates the history of the striding man. Treat your eyes and ears here, and listen out for ‘tough

times’…

To get back to a semblance of the good ol’ days (i.e. the get up part), we need to roll up our sleeves (i.e. the get down part) and get down to not only hard work, but also to putting in the extra time with family, with friends, and most importantly, with yourself. Don’t, under any circumstances, neglect yourself. But know this (cue another slice of cheese for my next cliché), there are no traffic jams on the extra-mile highway!

I was watching what is already now an old movie, Waiting (which, by the way, is a must see if you’re partial to frequently dining-out) and although arguably the most cheesy of all my clichés, one thing from that movie really resonated with me… when the manager in the mandatory intro-video which all new employees are subjected to says “ the difference been ordinary and extraordinary, is that little “extra! ” So cheesy, but yet so true… especially in today’s crazy times. Mediocrity was never acceptable, even less so now, so let’s not settle for it. It’s amazing how doing that little bit extra translates into success and happiness of the purest form, in all areas of one’s life.

Yes, I am a Digital Media Strategist for the best media agency in South Africa, possibly even the world (hey Chris, I hope you’re reading this! #SuckUp) so I should be writing about programmatic algorithms and that the death of the cookie will ultimately prove that contextual relevance was always right! Or perhaps the duopoly of Facebook and Google and how we can actually still achieve many marketing objectives and help SA publishers survive another day by sharing the marketing budget love… (by the way, if you haven’t watched The Social Dilemma it is arguably the most must-watch doccie of 2020, especially if, like me, you’re a parent!).

But for now, I choose to write about something which I believe is the core of our value proposition to the world around us, and that is belief. Belief and faith are one in the same, but hope… well that’s not a strategy. We all hope things will get better, but we have to believe in ourselves that we can make it better, and do the work. Wherever you find your inspiration, whether it’s reading self-worth quotes , listening to Al Pacino’s now famous halftime ‘ pep talk’ from Any Given Sunday, or looking into the eyes of a loved one, find it and let it inspire you to get down so that we can all get back up.

Like the saying goes “if life hands you a cactus, you don’t have to sit on it!”

Are you the next The MediaShop Johannesburg MD?

November 11, 2020
by Mark

The MediaShop Johannesburg is an agency steeped in local and international recognition. Now the company is ready to expand its team again with the appointment of a Managing Director to head its flagship office.

“Our agency is known for being innovative and pioneering, and our next Johannesburg based leader will need to match those qualities and more, including having a firm grasp of the South African cultural and consumer landscape,” says Chris Botha, Group Managing Director of Park Advertising.

The successful candidate will be supported by an established team of highly capable staff and management. “The person leading us into 2021 and beyond will be someone with unwavering integrity, creativity and insights- and evidence-based thought processes,” adds Chris.

“This is an exciting opportunity to head up one of the most award-winning media agencies in the country and we’re looking forward to interviewing potential candidates.”

Interested applicants are invited to submit their CV’s to Ayanda Mda at Ayanda.mda@parkadvertising.co.za before the end of November.

The MediaShop:

The MediaShop is South Africa’s most established, most awarded, most transformed media agency, and member of the Nahana Communications Group of specialist agencies, each with their own independent structures, cultures and management teams, and a desire to work together where synergy exists.

Covid-19 fatigue is real, but marketers are still responsible for their brands

November 10, 2020
by Mark

Victor Koaho, IMC Lead at The MediaShop

After seven months of being in Lockdown most people are currently experiencing Covid-19 fatigue.

During the initial period in winter most consumers were confined to their homes, with some not being able to earn a living. This also resulted in businesses being unable to sustain themselves, as they were observing the regulations put in place by the government. Many businesses could also not afford the salaries of their employees, with some businesses still unable to re-open due to lack of income.

At the beginning of September, we saw club owners, promoters and musicians take to the streets of Johannesburg and Durban, stressing that they had not worked in six months and it was proving to be difficult to provide for their families. For example, events that drive a lot of visibility for brands and engages with consumers, such as the Durban July, DStv Delicious and Macufe couldn’t take place because of the pandemic. Some well-known sporting events also couldn’t take place, with some having to opt for digital events.

However, with the lockdown regulations being relaxed since 16^th September 2020, people have come out in numbers to be active and continue with their lives. It seems that consumers have forgotten about the pandemic, and those who were complaining about their businesses being impacted are already operating as if there was never a pandemic to begin with.

Consumers are visiting places of entertainment without observing the basics of social distancing, wearing masks or sanitising. People have been arrested leaving places of entertainment on weekends around 02h00 in the morning as opposed to closing at 24h00 midnight.

The interesting thing is that its these very same owners, promoters, and musicians who were complaining about how their income had been impacted who are now flouting the law, but as marketers and brands we are equally to blame, as we associate our brands with these activities without putting measures in place to ensure that these festivities adhere to the current regulations that are put in place.

Towards the end of November brands and distributors will be talking about Black Friday and encouraging consumers to participate in getting products and brands at a cost-effective rate from their nearest stores. Knowing how South Africans respond to sales, this day could become a nightmare to manage with potentially thousands of people not adhering to social distancing regulations.

So the responsibility to ensure that we don’t get back to level 3 or 4 is upon us as marketers to keep reminding the companies that distribute our brands and their respective consumers that we are still under lockdown regulations and should behave. Let’s not be reckless because this could have more devastating effects on our economy, which will also result in brands losing out on further valuable revenue.

Mass Personalisation – A Targeting Paradox

October 30, 2020
by Mark

Isla Prentis, Head of Tirisano Consulting at The MediaShop

If you are anything like me, then you start your year off by reading all the different trends and predictions for the upcoming year – 2020 was no different except that there were trends for the entire decade! In amongst these trends was one that received a lot of hype – personalisation.

Whenever a trend has that much hype, I worry about it. Why? Well when a trend is overhyped the term tends to be thrown around for the sake of appearing to be on trend (often misinterpreted) rather than by understanding it and applying it correctly. So let’s unpack this trend.

First we need to rewind and remind ourselves of the context. In the early 2000s marketing focus shifted from mass to one-on-one as we realised that audiences are not all like minded. But there was a major flaw with this approach. Individual communication at the time was extremely cost intensive, which meant that brands started to reduce their audiences.

Behavioural economics and marketing science provide us with empirical evidence that we need to broaden reach and target the category. If you aren’t yet familiar with these methods, a great starting place is Byron Sharp’s book “How Brands Grow”. We also learn from behavioural science that people are led by their hearts. Even when we think that we are making a logical, thought through purchase decision, it is mostly our brain working overtime to justify what the heart wants. So when we remember that audiences are not machines but groups of human beings then we must realise that brands need to connect through different emotions.

So as we enter this new decade we need to remember to look at all the learnings and string them together rather than just focusing on the latest trend or buzzword. We need to be intensely careful that the trend of personalisation does not take us back to the era of one-on-one communication described earlier. We don’t want to repeat past mistakes.

Let’s look at what else we know to find a place for personalisation. It is unclear who first said “Understanding is deeper than knowledge. There are many people who know me but not many who understand me” but it is a quote that I like to refer to because it reminds us that we need to strive to understand the human beings that make up our markets in order to resonate. There are many things that allow us to connect to emotions – names, interests and language are just a few to come to mind.

When looking through the web for an example to share, I was also reminded that mass personalisation is by no means new and it has been a topic of conversation for quite a number of years already. So rather than sharing an example that is just the latest, I’ve chosen to share an example that illustrates the concept of mass personalisation the best. I’m sure you’re all familiar with this campaign (after all, if I use an example you don’t know about – was it really successful at achieving the mass part of the equation). This campaign was particularly successful because they customised it for each market, and then continued to grow the story subsequently.

And so it is with this in mind that personalisation has a place and a chance to make a real impact. Personalisation allows us to use technology – analytics, AI and machine learning to understand the humans that we are talking to and adapt communication to the individual at scale. And that is how we create this paradox of mass personalisation – we can aim to reach the entire category but still connect with each and every one of them individually.

OMC’s ROAD data paints healthy picture for Out of Home industry

October 26, 2020
by Mark

For the first time ever, the Outdoor Measurement Council (OMC) launched its latest iteration of ROAD data virtually, covering the 2016/17/18 fused data results after interviewing a total of 45 466 respondents over the three-year period.

Trish Guilford, General Manager of the OMC, said that the OMC and partners, Ask Afrika, Kuper Research, Cuende Infometrics and Telmar had an interesting time leading up to the launch. “OOH continues to be a medium with robust, usable data that definitely assists the industry in providing clients with world class research and justifications for proposals,” she said.

“In total, this three-year fusion resulted in more than 13.4 billion impressions made up of 80% reach of All Adults with an average frequency of 621. Since our last release we have also grown our members to 22. The added growth has meant more trip analysis for more panels. We now have over 6 800 panels on the Quantum system of which just over 6 500 are visible and available for agencies and clients to plan against.”

Methodology highlights of the research were presented by Lauren Shapiro, Managing Partner of Kuper Research who emphasised that OOH research is more fluid than other media types and that each release of the travel survey will represent a different sample with different travel patterns.

“Due to Covid-19, we have not been in field with our Travel Survey questionnaire. Ask Afrika did complete just a portion of our interviews during February and the first half of March and therefore will have to complete the wave of 2020 data at the beginning of 2021 if all goes well and we don’t encounter the projected second wave of the virus. We will reassess the situation again in 2021 and are therefore looking at alternative ways to deal with interviewing respondents” Lauren said.

With the move to change over from static billboards to digital plans, Lelanie Butler, Acting Sales and Marketing Director at JCDecaux shared the algorithm which the OMC has adopted to evaluate DOOH audiences. The OMC launched this algorithm to the industry in April. Lelanie reminded the audience that the old way of taking the audience and dividing it by the number of ads in the loop is incorrect. She shared the variables and information that is needed to be taken into account in order to get more accurate audience figures.

During the launch, international guest speaker Kym Frank, President of GEOpath, the Out of Home measurement, joint industry council equivalent from the United States of America stressed that the OOH industry globally has taken strain. She said that even though advertisers were concerned at the lack of travel around the States, data showed that people were still moving around quite a lot. She also said that the advent of Covid has placed increasing importance on available research globally, with advertisers demanding more data and more recency.

Trish adds: “The OMC is striving to close the gap in our research releases despite now being able to work on the 2016/17/18 data that is more up to date than what the industry has had until now. Therefore, our next release is planned for mid-2021 and will be the fused data covering 2017/18/19, with the consistent 45 000 sample size.

There is so much more information to share! What has come through the research, especially after speaking with our overseas counterparts, is that the world is a small place and it is heartening to know that the challenges we face are not that different to the rest of the world. DOOH, coupled with programmatic buying, is becoming a prominent advertising platform, globally and here in South Africa.

We continue to strive for the highest quality ROAD research, giving our members, media agencies and clients the most realistic audiences and data possible in order to effectively and efficiently plan OOH,” says Trish.

The full recorded presentation will be available online soon at www.omcsa.org.za for those who missed the online launch.

About the Outdoor Measurement Council

The OMC (Out of Home Measurement Council) is a non-profit Joint Industry Committee that has been incorporated to provide buyers of Out of Home Media with a currency and survey that allows for efficient and accurate OOH planning. It produces consolidated, inclusive and representative research covering the key OOH formats, commencing with Static Roadside panels in South Africa including the panels from all Out of Home participating Media Owners. The JIC aims to market and grow the OOH advertising industry within South Africa.

http://www.omcsa.org.za/

Issued on behalf of the Outdoor Measurement Council

For further information, please contact Trish Guilford

trish@omcsa.org.za

Coronavirus: Complacency Is South Africa’s Biggest Challenge

October 22, 2020
by Mark

The second wave of Coronavirus will arrive soon if South Africans become complacent and no longer take precautions. This was the warning from Health Minister Zweli Mkhize, who notes that as of the middle of October 2020, the number of new infections that have been remaining steady at around 10 000 a week, are starting to increase. “It’s still vitally important to remember that the virus is still here, and everyone should take steps to protect themselves and others from the infectious disease,” the minister explained. His warning came just days before he and his wife tested positive for the virus.

Until a safe, effective and widely available coronavirus vaccine is developed, there will continue to be a risk of infection, even as people get back to work, school and a more normal life. Nearly 8 months of wearing masks, sanitising and washing hands constantly are taking its toll and many are tired of the restrictive hygiene protocols. “Complacency is the biggest threat we face,” noted a WHO spokesman. Blood studies done around the world suggest that fewer than 1 in 10 people has had the coronavirus so far, leaving the potential for new waves of infection to spread.

“As business owners, employers and community leaders, we have a responsibility to protect those in our care from contracting the coronavirus”, says Prevan Naidoo, Director Hygiene Zone. “Proactive solutions are now available in South Africa to protect everyone, especially in high traffic areas.” Naidoo is referring to the launch of an anti-microbial film developed by the Hexis Group in France. In a written statement the HEXIS Group announced that their patented technology, developed and marketed since 2013, is active in combating the viral load of coronaviruses. The characteristics of the antimicrobial protective films reduce coronavirus viraemia by 95% after contact of 15 minutes, and nearly 99.9% after contact of one hour (compared to an untreated membrane).

Internationally businesses like restaurants, gyms and retail outlets are offering customers increased protection by wrapping high touch zones like door handles, fitness equipment and food preparation areas with the specialised antimicrobial film. “It’s a good visual reminder, “says the owner of a restaurant in California, “It reminds customers that we are still in the midst of a pandemic while offering protection from silent spreaders – asymptomatic people who carry the virus but show no symptoms”. The transparent film has also become a common sight across South Korea, covering lift buttons, shopping trolley handles, touch screens and public toilet seats. “It’s an efficient way to offer protection to our customers,” says a retail owner, “Ensuring public spaces offer maximum protection is good for business and it’s our way of proving to customers that we take their safety seriously.”

All communal environments contain many different types of bacteria and microbes, and whilst not all are dangerous, some are. A case study carried out in two medium-sized primary schools in the UK measured the difference between an anti-microbial film protected school and a school where no film was applied. The schools were chosen for their similarities in use, location and demographics. The anti-microbial film was applied to computer desks, chairs, door handles, light switches, liquid soap dispensers, bookcases and storage units at the test school. A weekly collection of swab samples was collected before and after the school day and processed in a microbiology laboratory to isolate, count and identify the bacteria recovered. A comparison of the average number of bacteria recovered from the surfaces protected by the anti-microbial film revealed almost 96% less bacterial contamination than in the unprotected school.

“We trust that the public environments we go to every day are hygienically cleaned, “says Naidoo. “Anti-microbial films add a layer of protection and peace of mind. The film doesn’t miss spots or hard to reach places and it’s working 24/7.” As complacency becomes the biggest factor in deciding whether South Africa is hit by a second Coronavirus wave, anti-microbial films may just be the proactive solution needed to help keep that threat at bay.

Brent Lindeque and Mark Sham team up to bring even more good news!

October 21, 2020
by Mark

Suits and Sneakers Founder Mark Sham has teamed up with South Africa’s Good Things Guy Brent Lindeque to bring bigger and better vodcasts that share good news about ordinary South Africans doing extraordinary things.

The video interviews will be recorded in the Suits & Sneakers studios and will feature guests Mark Sham, Mandy Weiner, Joe Black, Catherine Constantinides, Proverb and more.

“Mark Sham and I have a long and innovative history but more importantly, we have shared values of spreading happiness which makes this partnership all the more special,” says Brent.

The Good Things Guy vodcasts will be shared weekly on all GTG digital platforms and the team is also open to hearing about other inspiring candidates to interview. “We’re looking to feature South Africans who are doing truly good things that have the potential to change not only their immediate community but our country,” says Brent. “Good news is honestly all around us, if you just know where to look.”

Mark, who has recently launched a series of Happiness workshops adds: “I’ve always wanted to help people and believe that informal learning can change the world. It’s been a great journey so far but like Brent I’m very purpose driven and my goal is to be as happy as possible. I also truly believe that 2020 is the year to spread happiness. We’re very excited to watch this interview series evolve and grow.”

The first episode can be viewed here: https://www.facebook.com/goodthingsguy/videos/1489351164600230 or https://youtu.be/rkS3Pc8Hkyg

The Good Things Guy can be found at www.goodthingsguy.com, on Twitter, Facebook or Instagram.

I say Sponsorship and you say?

October 20, 2020
by Mark

Mention the word ‘sponsorship’ in a media agency or client briefing and the eye rolls may start faster than most budgets can be spent. The fact is that Sponsorship as a function is no longer as relevant as it once was. It has a purpose, says Marketing and Integration agency G2 Connection, but that purpose has changed. Enter the world of 360˚ brand integration!

“Nothing is ever going to be the same again! We as an industry have to start thinking differently,” says Virginia Hollis, Co-Founder of G2 Connection. “For real brand integration to be possible, a solution that offers concrete ROI for agencies and brands has to be one that is sustainable and offers real returns no matter the medium.”

G2 Connection is an agency co-founded by Virginia and Gail Hoffman Parrish in 2019, both with extensive media and agency experience within the South African market. G2 Connection effectively integrates brands into multiple touchpoints. “We receive calls on a daily basis from production agencies, and that’s where we come in, offering brands from every industry a way to fully integrate their products into exceptionally popular shows,” adds Gail.

“For example, integrating a brand into a project like Family Feud South Africa hosted by Steve Harvey may begin as a TV production but from there it can evolve into radio, digital, print, mobile, social and outdoor, providing that the brand, the message and the medium all fit. Sponsorship is no longer a matter of depositing your cash into a TV production or event and stepping back. There has to be managed continuity for the chosen brand within a quality environment.”

Steve Harvey said of the team: We have really enjoyed working with the G2 team. They have a unique ability to connect the right people, clients, brands and sponsors together across Africa.”

“KFC came on board as the headline brand for Family Feud South Africa, and we were honestly blown away by the resulting value their brand received within the show’s airing, but also from the supplemental media touchpoints that gave the brand longevity throughout the series and beyond,” says Virginia. “The show averaged over 2.1 million viewers per week among e.tv audiences over the age of 15 – a perfect target audience for KFC as more than half the audience were between the ages of 25 and 49.

Additionally, the show itself influenced a change in viewership patterns over the timeslot it ran on e.tv, increasing the audience by one million people over the first broadcast.”

Suhayl Limbada, Marketing Director at KFC said that during lockdown, most people were looking forward to entertainment for the whole family and Family Feud delivered on exactly that. “We are delighted that we have been able to not only partner with such a popular gameshow, but to bring the best family entertainment to African shores for the first time hosted by none other than comedian Steve Harvey. KFC is renowned for bringing families together over buckets of chicken and this partnership was a natural extension of that – after all what’s better than great food coupled with great entertainment.”

“YouTube enabled the audience to grow exponentially, with well over 44 million views – that’s unheard of in South Africa – and Family Feud SA regularly trended in the top three on Twitter since the commencement of flighting,” adds Gail. “The show’s social media following grew with each episode as did the value for KFC. Even when the show wasn’t on air, the social media posts continued, growing affinity for the show.”

Due to its phenomenal success, Family Feud South Africa has launched on Netflix South Africa – a completely unexpected but a wonderful acknowledgement to the success of the SA show which has provided even more opportunity for KFC to shine.

“This is just one example of how great brand integration can elevate a brand within a natural, seamless and relevant environment,” says Virginia. “Local production invariably delivers higher audiences than international shows, and in SA we have extremely talented production companies that have great formats open to integration on many levels. We can connect the right brands with the right content, and deliver great results for all parties.”

G2 Connection DNA

Issued on behalf of: G2 Connection

Virginia Hollis

Gail Parrish

Co-Founders

Facebook: G2 Connection

LinkedIn: G2 Connection

W: www.g2connection.co.za

The Outdoor Measurement Council (OMC) releases latest ROAD data

October 16, 2020
by Mark

The Outdoor Measurement Council (OMC) has announced the release of the fourth data set of its ROAD audience data which will take place virtually on the 20^th October. ROAD is one of the largest sets of research in the market boasting a rolling sample of a massive 45,000 respondents.

Entitled ‘Navigating the Future’ the launch features international guest speaker, Kym Frank, President of GEOpath, the Out of Home measurement, joint industry council equivalent from the United States of America. Kym will provide an update on OOH measurement procedures from around the globe, the impact of Covid-19 on the industry, an update on DOOH (digital OOH) in different markets and much more.

Lauren Shapiro, Managing Partner of Kuper Research, Lélanie Butler, Acting Sales and Marketing at JCDecaux and an OMC board member and Trish Guilford, OMC’s General Manager complete the line-up.

“Lauren will be presenting our new data and highlighting the changes and other interesting information found in our new data as our technical overseer,” says Trish, “while Lélanie will be presenting an update on South Africa’s DOOH (digital OOH) measurement processes.”

Trish will provide an update on OMC’s accomplishments over the past few months and explain the processes followed to get the latest ROAD data released. “We encourage our current and potential members of the OMC, as well as our media agency and media owner partners and clients to take full advantage of this webinar. It provides a great opportunity to hear from Kym, Lauren and Lélanie and to get first hand updates of the efficacy of the Out of Home platform from around the globe.

The OMC is South Africa’s premier Out of Home industry research body and we pride ourselves on sharing the most up to date metrics and data sets to our members to ensure accurate planning with detailed audience insights,” she says.

To register for the webinar simply visit http://www.owlhurst.co.za/events/navigating-the-future/

For more information on the OMC follow @SouthAfricaOMC on Twitter or find OMC Out of Home Measurement Council on Facebook.

Issued on behalf of: The Outdoor Measurement Council (OMC)

Trish Guilford

General Manager

T: 083 325 0404

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