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Category: The MediaShop

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Digital monopolies and the global economies that are benefitting

Speaking of Digital Monopolies

Chris Botha: Group MD of The MediaShop

 

The South African lexicon and news has been filled with a bunch of new phrases over the past few years. These include “monopolies”, “foreign capital” and “local first” which are all “symptoms” of a consumer market kicking back against what appears to be the product of a global economy.

A global economy can be defined as large global corporates moving into any given market, undercutting local suppliers and sucking the market dry, and not adding any value back. It’s very hard for local markets to compete against, and very difficult to stop.

South Africa is obviously not immune to this. We have seen big global banks, FMCG companies and mines come into our market and they are nearly impossible to compete with. Smaller local businesses get run down, and wiped out. They’re simply unable to compete against a global monster that can amortise cost, and improve product output over multiple markets.

I recently saw some numbers that spoke of digital media accounting for 50% of overall adspend in the UK. The 50% share that digital takes is broken up mostly into two groups, namely, Search (Google specifically), and Social (Facebook primarily).

By some indications, Search accounts for nearly 50% of digital adspend (therefore 25% of All UK adspend), and Social in the region of 20%. So in other words, these two media owners combined, account for nearly 70% of the 50% spent on digital in the UK – or – 35% OF ALL ADSPEND IN THE UK!!

Will this number grow? You betcha.

Is it enormous right now? Yes, the UK adspend market (depending on who you believe) is currently worth £20 billion. That means Facebook and Google take nearly £7 billion in ad revenue every year.

Now this raises a few tough questions in my mind. Most of which I don’t have the answer to right now (sorry). But I think if we don’t tackle them now, I fear we might end up in a very awkward position in the years to come.

Let’s assume that Digital grows to 25% share of total adspend in SA in the next five years, and that Search and Social take up 70% of that. That would mean Google and Facebook would take roughly 18% of the total adspend market in SA. Let’s also assume our market is worth R44 billion. That would mean that nearly R8 billion in advertising revenue would go to Facebook and Google alone.

That revenue is taken away from local business. What does that do to the local media scene in South Africa? That R8 billion would have paid salaries for actors, DJ’s, presenters, directors, producers and journalists. In the meantime that money is given to Monsieur’s Zuckerberg, Brin and Page to make their global monsters bigger, and even more compelling.

As Facebook and Google are “global media owners” – the only clients they will really engage with, are global clients (and their global media agencies). What does that mean for a local client or local media agency? How do our local guys deal with them competitively? Could this trend literally render local media agencies redundant? Possibly, yes.

Then there are the tax implications. Money will once again probably be filtered through Ireland, en route to Palo Alto in California and the South African Government, and more importantly, its people don’t see the massive benefit at all.

If we look at the latest product offerings coming out of Facebook and Google, it’s clear that they have their eyes firmly set on competing in every single sphere. Facebook Canvas is in essence a print leaflet. Video obviously competes with TV and Radio and their location based services challenge OOH.

I think the threat is clear. As these two monopolies (because that’s what they are) grow stronger and stronger – we will become more and more dependent on them, and in the long run, be entirely beholden to their will.

But Chris – that is the dynamic of a free market economy, I hear you say. Yes, I know, but there is something about it that doesn’t sit right, and it worries me.

So what am I saying? Should we collectively stop advertising with Google and Facebook? Absolutely not. They have a critical role to play in the consumer engagement cycle. I do however think we need to walk with eyes wide open into a media future where the production budgets for TV shows, the monies needed to keep the printers turning, and the cash required to fund our local media scene is NOT slowly being sent abroad.

I for one don’t have the answer to this one. Any suggestions?

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Driverless cars and OOH

Driverless Cars: The Death Knell for Roadside Billboards?

Craig Wallis, Business Unit Director at The MediaShop

 

I was recently provided with an interesting report by the US law firm, Venable LLP, entitled “The Future of OOH in a Self-Driving America“.

Being in the OOH industry, I thought it would make for an interesting read, and it has! I’ve taken the liberty of including a few excerpts from the report to summarise its findings:

 

In the US, 94% of vehicle crashes can be attributed to a human choice error. This has resulted in many motor manufacturers installing crash avoidance technologies and now we even have trials being conducted with driverless/fully automated vehicles (“AVs”).

 

In addition to safety advancements, AVs are poised to change the way consumers and businesses experience mobility and transportation. All vehicle occupants will be free to engage with stimuli both in and outside the vehicle. Some research indicates that this increased efficiency could reduce the time consumers spend in traffic.

 

Other research shows that AVs may increase time spent in vehicles as ‘drivers’ or passengers find longer commutes more tolerable, convenient, and more consumers may choose to use AVs over non-automotive transportation options. As AVs are able to drop off or pick up passengers on demand at precise locations, this efficiency and convenience could result in increased ridership of public transportation.

AVs can provide tremendous opportunities for communities with limited mobility options, such as those facing low income earnings, aging populations, or people with disabilities that are currently prevented from operating a motor vehicle.

 

So what does this disruptive technology mean to the OOH Industry?

 

Since drivers will no longer be focused on managing the multiple tasks needed while operating a vehicle, some commentators believe that AVs could allow a driver to engage more fully with their surrounding environments. Other researchers theorise that occupants would carry out more activities, such as work, conversation, using mobile devices, reading or watching videos. These activities will allow OOH and mobile app advertisers to co-ordinate messages across digital billboards and smart phone screens.

 

There is an opportunity here for OOH providers to leverage existing assets and technology to deliver an improved advertising experience, wireless connectivity, and public service messaging. In Los Angeles, companies are partnering with the city to offer “smart benches” across the city. These benches represent new opportunities for the OOH advertising industry in that they provide pedestrians and public transit users with Wi-Fi and mobile device charging stations, and the opportunity to interact with advertising on the benches.

 

Built-in displays in public transportation vehicles could provide OOH companies with access across public transport fleets, allowing more engaging, dynamic, and relevant advertising to find consumers in new ways.

 

The IEEE predicts that by 2040, 75% of all cars on the road in the US will be AVs. That is just 23 years away. So, until a significant number of AVs are on the road, drivers will continue to focus on the road (and on OOH) in much the same way they are doing today.

 

So it’s business as usual… for now. But what happens in 30 years time and how will our SA out of home media owners secure their existence and relevance over the next two decades?

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It’s Squeaky Bum Time for South Africa

Jedd Cokayne, Business Unit Manager for The MediaShop

Junk Status. Two words that evoke a generally negative emotional response in every adult South African, but what can brands do to stay ahead?

It’s landed, just like that irritating aunt at family gatherings! You’ve tried your best to ignore it in the hope that she wouldn’t notice you but Junk Status has placed the proverbial kiss right on our cheek with bright red lipstick made from some pungent oil.

Although we are still reeling from the announcement, we don’t yet have any idea what the long terms effects are going to be on the economy and more importantly, the man on the street. From personal research, it seems that countries can take up to seven years before any significant changes to their status can be seen. I suppose only time will tell.

Consumers are not going to stop spending, that’s a given. But spending will become more conservative and discerning. With South Africa having one of the highest ratios of debt relative to income in the world, coupled with higher inflation rates, people will be forced to spend more money on the essentials like food, transport and paying back interest which will no doubt eat into their very limited disposable income. Luxury items or services may become a thing of the past, or will it?

Savvy brands are going to have to raise the bar in terms of how they operate and, more than likely have to rejuvenate the segment they trade in to stay ahead. For the general consumer this often has a positive spin off and benefit for them in the long run.

After compiling a bit of information around the topic of brands that have not only combatted a downturn in their economy but have changed the way they trade, have shown that changing a few simple rules with the consumer in mind will have a big impact.

  • Refine your product offering (create value for money in everything you do.)
  • Give customers what they want, when they want it and how they want it. (Customers are spoilt for choice, ensure they chose your brand above all others. Exceed all expectations.)
  • Quality and excellent service offering are key.
  • Make sure every customer feels like they are your only customer.
  • Keep the brand agile and ensure you make changes when required.

One benefit of the downgrade, as brands relook their operating models, redefine their offerings and ultimately deliver a better service, is that the consumer on the street will benefit and hopefully not feel the financial burden as badly.

Junk status is like an iceberg, you can either make the necessary adjustments to avoid it and sail past, or hit it and go down.

I know what choice I would make.

Brands need to catch up with their influencers

Does advertising need to catch up with the internet?

Do brands need to understand their influencers? Avtaar Mohanlall, Digital Media Strategist at The MediaShop says “Hell Yes!”

Word of Mouth is probably one of the oldest and most trusted methods of marketing because there’s nothing like a good recommendation of a product from someone you know.

This has evolved over the years and has led to the growth of influencers, brand ambassadors, spokespeople and celebrity endorsers. These are all used by many brands in many different ways in order to increase engagement and gain the age old favourite objective of ‘virality’ on their chosen campaign.

According to Forbes 5 Influencer Marketing Trends That Will Dominate 2017 more and more brands are increasing their influencer strategies and relying on them to perform more than just an endorsement job, but rather relying on them to be a lot more creative within their own circles.

Despite not having an actual measurement of ROI, this forces influencers to think out of the box in order to get their content to gain traction within their subscription base, however this is where I see brands still lagging behind.

Brands choose specific influencers because of their audience and in order for a piece of content to resonate with the consumer it has to have a sense of who the person they are following is all about, their look and feel, tone of voice etc.…Yet we still find brands sending influencers dictated scripts or stock images and really limiting the creativity that made the influencer attractive to the brand in the first place.

Our personal social media feeds are updated with endless amounts of content. According to Facebook content is updated every couple of seconds so it takes something a little extra special in order to stand out. In my opinion, consumers will be able to see straight through a scripted endorsement and if poorly executed you might find it going viral for all the wrong reasons.

Brands do have a tendency to retrofit influencers into their brand positioning instead of allowing them creative freedom – granted they need to be guided to some extent but not fully controlled. As a media nerd there’s nothing worse than a receiving a message that was written by someone who has no idea why I follow a specific person but still thinks that standard messaging will convince me to use their product.

So I guess my next question is, how far is too far? Brands still have an element of fear when executing influencer marketing. In order to create thumb stopping creative it has to be unique, never seen before and dare I say slightly edgy. Brands tend to stay clear of the ‘edge’ or the slightly controversial in fear of upsetting their followers but staying closer to the middle of the island isn’t always the right strategy.

Looking at 10 Impressive Examples of Influencer Marketing Campaigns by HubSpot the common successes seem to be a series of content that drives the power of storytelling, utilising high quality images and video. Finally, they all allow the influencer to communicate the brand to their subscriber base the way they ordinarily would any other piece of content – by being original and entertaining. We need to give users a reason to engage with our content other than the fact that a popular person is endorsing it.

With marketers predicting an increase in budgets allocated to influencer marketing more thought needs to go into who is selected rather than what they’re saying. The right influencers know exactly what content gets their followers ticking so let’s leave it to the pro’s to unleash their creativity and inject their own flavour of originality into the brand.

To put it into perspective, brands have approximately one second before someone scrolls past your content so you need to catch them quickly! But what makes that thumb stopping content? An interesting headline? A video title? Is it the image?

The bottom line is that brand’s need to know what makes their consumers, and more so their influencers, tick in order to get more products off the shelf.

Walk a mile in your consumer’s shoes to discover the pot of gold!

Louise Hefer, The MediaShop

I’ve been in a few meetings over the years where it became very evident that a lot of teams, whether public relations, creative agencies, media agencies or even in marketing, are just not familiar with the mindset of the very consumer they are trying to reach.

It’s not always necessary to work through piles of paperwork and do in-depth research to achieve this, however there is a need to put yourself in the shoes of the consumer. A little bit of understanding, compassion and awareness will go a long way to delivering a wealth of insights.

For that reason alone, mapping the consumer’s journey from the moment they open their eyes in the morning to when they close it at night should be a prerequisite when developing communication and media strategies! Within this, certain touch points will become evident which provides multiple opportunities to connect with the consumer on a deeper level within a specific mindset, offering a natural fit for a specific brand.

Take a minute and quickly run through your routine on an average day, think of certain touch points that brands can use to connect with you. Then take another minute and go through the same process with the petrol attendant that filled up your car this morning, or the cashier at your local supermarket. By doing this, I’m sure you’ve already noticed that there’s one touch point that remains constant throughout, no matter who or where you are. Mobile – it’s the last thing you look at night, and the first thing in the morning.

So let’s think of the different moments we use our mobile devices. The first thing that comes to mind is phoning, Whatsapping or texting, then we move onto social media, photos, emails, listening to music/radio and perhaps playing games (there are definitely some closet Candy Crush addicts out there). Then there’s the even more functional use for mobile, and that’s where the ‘Google it’ phrase comes to life.

Find the moments where consumers are looking for information to help them make decisions – whether that’s finding a dinner recipe or helping with a child’s 3rd Grade maths problem. Google has coined these as ‘micro-moments’ where consumers are more open to interacting with brands as well as looking for help in making decisions. Micro-moments are the new battleground for brands according to Google, these are the I-want-to-know, I-want-to-go, I-want-to-buy and I-want-to-do moments.

It’s all about relevancy in these moments, consumers today are less brand loyal but more open to brands that address a specific need at a specific moment in time. Google highlights three strategies that can help brands win micro-moments.

 Be there: This is especially important on mobile. Brands need to be there throughout the consumer journey, not only when they’re ready to buy. So how can brands ensure that they are ever present in micro-moments that really matter to consumers? One exercise that Google recommends is to think about the most searched for topics that relate to your brand or category. Search these topics on your mobile device. Is your brand there and do you like what you see?

 Be useful: This relates to being relevant and satisfy a consumer’s need in a specific micro-moment. To check whether your brand scores high on usefulness and relevancy, Google recommends you answer these questions. What do consumers want to learn about the brand’s category, product or service? Does your brand have ‘snackable’ or bite sized content that answers the consumer’s question?

 Be quick: It’s all about instant gratification and consumers are making decisions faster than ever before – especially on mobile. If your site takes 5 seconds to load it’s already 3 seconds too long. What are the key actions you want consumers to take on your mobile site? If this takes longer than a few minutes, Google recommends that the interaction be more streamlined.

By mapping the consumer’s journey and identifying different touch points that brands use to connect with consumers will lead to insights as to what mindset or moment consumers find themselves in. Utilising the above example and recognising micro-moments within a certain touch point will add an additional layer of richness to strategies that might be lacking.

So let’s get out of our boardroom mind-sets and walk a mile in our consumer’s shoes to gain an understanding of those micro-moments ­‑ whether on mobile or any other medium. It’s an exciting time for brands to leverage micro-moments and create truly memorable experiences with your target markets.

YouTube’s Ad Controversy and How It Affects You

 

YouTube and Google hit with controversy and advertisers are not happy

Kevin Ndinguri, Business Unit Manager at The MediaShop

YouTube was recently hit with major controversy. Advertisers noticed that their ads were shown alongside inappropriate videos, this included content that advocated hate speech, and, in extreme cases, even terrorism.

This wasn’t just a disaster for Google, but also for brands whose values and ideals were compromised by where their adverts were being placed. Of course, multiple advertisers pulled their adverts from YouTube in fear of being associated with such contentious content.

While the estimated advertising loss for parent company Alphabet is less than 1%, there is talk of advertisers being more cautious with where they place their advertising spend in the future, leading to uncertainty for both parties.

When this advertising catastrophe was discovered by Google, it expanded its advertising safeguards, adding to the strict policies already in place. Their intention is to prohibit the display of ads on pages or videos that promote hate speech and offensive or gruesome content, ultimately leaving advertisers with greater peace of mind.

But Google came under fire again recently for unfairly hiding videos through its restricted mode; the majority of these videos were from the LGBTQ community. After a weekend of social media uproar, YouTube’s CEO Susan Wojcicki tweeted that she was “pushing [their] teams to investigate.” Google’s current handling of the advertising situation is leaving investors uncomfortable and with serious cause for concern.

While the situation was far from ideal, Google acted swiftly to remedy the problem and to prevent any future issues. The list of advertisers who pulled their ads from YouTube sits at over 250 companies, and includes the likes of Coca-Cola, L’Oreal, and Verizon Communications. As a result of this, advertisers are asking for discounts in pricing upon their return to the advertising network. It has been predicted by Trip Chowdry – who is an analyst at Global Equities Research – that Google will need to give out ad credits to entice advertisers back to the platform.

A major concern being voiced is that ads are placed on YouTube via an algorithm, with no human intervention at all. This leaves doors open for the same problem: how do advertisers know that their adverts will be steered clear of controversial content? This is where Google’s brand safety measures come in to play. As we speak, Google is conducting extensive reviews into its advertising policies and tools to ensure that an advertiser’s brand is safe, and that it will not be shown on controversial content.

Google has committed to taking a tough stance on content that is hateful, derogatory or offensive. As part of this, Google will more effectively remove ads from content that it deems to be harassment or that attacks people based on gender, race, religion, or the like. They will tighten safeguards through its YouTube Partner Program to only show ads on content developed by legitimate creators, as opposed to channel impersonators and accounts that violate YouTube community guidelines. Ads will continue to be removed, and finally, the YouTube team will be re-evaluating their community guidelines to determine which content should be allowed on the platform.

Through these brand safety measures, Google aims to ensure that ads are not displayed against content that will reflect negatively on any brand. Who said technology made our lives easier?

Traditional media not dead YET for Millennials!

Laiza Zikalala, Business Unit Manager at The MediaShop

Traditional media is not dead for Millennials – yet!

According to Consumer Barometer, Millennials don’t go online, they LIVE online. Some 90% of 16 to 34 year-olds go online daily. What do they do? They catch up on social networks, research and shop online and of course use it for entertainment like watching videos. They live their everyday lives with their offline and online worlds intertwined.

Even though this article is based on data from AMPS 2015, the data still reflects current Millennial behaviours.

Millennials are digital natives! They have grown up in the digital era, having access to the internet and mobile devices from the time they were born, in fact, research shows that close to half of the Millennial population have accessed the internet (yesterday), which is higher than that of Generation X and Boomers. One would think that they are more likely to spending most of their time with digital platforms, however the truth of the matter is that they still spend time consuming traditional media.

TV Viewership

Millennials watch traditional TV, and are heavy consumers, watching 4+ hours per day, compared to their Generation X and Boomers counterparts. When comparing the trend over a two year period, viewership patterns have declined by an average of 2% across the three target audience. The most viewed channels are S1, S2, etv, S3 and Mzansi Magic respectively, however Mzansi Magic has the highest affinity for the Millennials compared to other channels.

The Connected Consumer Survey 2016, shows that 72% of Millennials view TV on an actual TV set and only 8% consume online content streamed via a TV set. 40% watch TV by going online through connected devices.

 Radio Listening

Radio listenership tends to increase with age with the majority of listenership being at home. Boomers have a higher usage of radio averaging 82%, while only 75% of Millennials have listened (yesterday data) and are using the traditional way of listening (through a radio set). The second most used device is cell phone with Millennials leading the way at 48%. This is almost double to that of Boomers and 34% of Generation Xers, which is in line with mobile usage and penetration for this market.

In terms of listening by time of day, 62% of Millennials listen between 6am and 4pm, 68% Gen Xers between 5am and 1pm and 74% Boomers listen between 6am and 4pm.

 Print Readership

Millennials do read magazines, 50% read a magazine which is higher than both Generation X (48%) and Boomers (36%). However newspaper readership is lower for the Millennials with 42% having read a newspaper in the P7D (past 7 days), compared to Generation X and Boomers at 50% and 40% respectively. Generation X is more likely to read newspapers or access current news online.

In conclusion, even though Millennials live on digital platforms they still consume the traditional media platforms. They consume more TV than the older generation, but spend less time listening to radio than past generations. When they do listen, it’s usually at home using traditional methods (radios). They are more likely to read magazines than newspapers, but tend to rely on social media for news and keeping up with what’s happening around them.

We wait to see how these figures may change when the Establishment Survey (ES) goes live utilising the new reading, listening and viewing currencies.

Media Inflation Watch January to September 2016

Belinda Kayton, Media Strategist at The MediaShop highlights top findings from Media InflationWatch (MIW) January to September 2016

Thanks to the amazing work done by Mike Leahy, we have the latest MIW figures!

We’ve been waiting to see how these would be measured, because there has been a great deal of changes in the past few months: most media owners have moved to a nett rate card, others have increased the commission level to 17% and some have kept the 16.5% structure.

In order to make sure that we compare apples with apples, all historic, current and future rates are reduced to nett of commission.

Thankfully most media owners are responding to the harsh economic conditions, and increases have been modest.

It’s good to see that ALL MEDIA rates only increased by +3.96% overall in 2016 and that the Jan-Sept Index is lower than the same period in 2011, 2013, 2014 and 2015.

Because of the overall performance increase (+2.79%) the MIW Index at +2.67% is low and can be attributed to the low TV rate increases.

Let’s have a brief look at the individual media channels.

TV: Although there has been a rebasing of the TV audience (1 AR is now worth 336,430 adults vs 329,180 previously), this hardly contributes to the swell of viewers experienced (ETV and SABC 1 were the major contributors to the surge of viewers – both boasting over 20% up 9 months on 9 months). This impacts hugely on the performance and therefore the MIW is a large contributing factor to the lower than usual ALL MEDIA MIW Index.

Pay TV (DSTV) made adjustments to their rates, rounding down when moving to nett rates, thus decreasing the total rate, but Mzansi Magic countered this by increasing their rates. However – the overall 1.32% increase in rate is lower than the +7.72% in the first quarter of 2016.

 

PRINT: With all print increasing a low +4.89%, one would think that the MIW Index would also be low – but the -7.58% performance pushed the MIW Index to +14.57%. The highest rate increases are coming from communities, although countered by the best performance within the print category. The declining circulations across most categories of print is the cause of the double digit MIW Index.

RADIO: This is again the category with the highest rate increases, albeit that these are lower than previous periods. The highest rates occur in the Black Format stations (+14.98%) because of the SABC’s policy to close the CPM gap between these stations and its independent competitors.

Performance is set at 0% because in January, the BRC RAMS study took over from SAARF RAMS, and the two methodologies are different and therefore data is not comparable. In order for integrity, the Performance Index is set back to 0 and the rate increase is used as the MIW Index. A final CPM will be released once quarter 4 of 2016 has been released.

OOH: This category is once again flat when compared with competing media.

CINEMA: This Index is calculated from the top 15 Ster Kinekor houses (approx. 140 screens). Cinemark had a 6% increase in July 2015, with no real increases since then. In Jan-Sept 16, the audience fell slightly when compared to the same period in 2015.

ONLINE: Because all the sites in the schedule have a CPM rate, there is no given change in performance (performance is constant). We must remember that many sites offer large discounts and this must be considered with any evaluation.

It will be interesting to once again look at MIW Index when the whole of 2016 has been analysed. However – the MIW Index is looking promising in that it isn’t too high!

Marketers often wonder what media costed 10 or 20 years ago. As a fun exercise, we used MIW to go back and look! With 1998 as the anchor year, we can see which mediums increased their rates the most, and in which year.

The graph below demonstrates Media Inflation by medium, taking only full years into consideration (and that is why 2016 can only be included once quarter 4 data and therefore the full year is finalised).

The MediaShop has more big news!

Not even one week after the agency opened the doors to its brand new offices in Johannesburg, Group MD Chris Botha has announced the appointment of Kgaugelo Maphai as The MediaShop’s new Managing Director of the Sandton office, effective 1st April.

 “It’s been a whirlwind few weeks, that’s for sure,” says Chris. “We’ve been looking for the right candidate for quite some time now to head our Johannesburg office and to take on additional management responsibilities. We all agree that Kgaugelo is the right man for the job.

His passion has always been about understanding our diverse South African consumers, their behaviour, what influences them and how to effectively communicate with them within their own environments. We’re confident Kgaugelo will bring a lot of dynamic, innovative and different thinking into the agency and we’ll support him 100% of the way.”

Kgaugelo is a marketer and entrepreneur who has experienced all aspects of marketing, media and communications within the client, media owner and agency working environments.

His marketing pedigree is huge, having held the following management and leadership positions: Group Marketing Services Manager at Peermont Global (Pty) Ltd, National Trade Marketing Manager at SABC Radio, National Sales Manager at East Coast Radio (Pty) Ltd, Key Account Manager at Etv and Acting Portfolio Sales Manager at Metro Fm in 2002. In addition he has also consulted agencies including Draft FCB on the topic of consumer insights.

Kgaugelo adds: “I am thrilled to be entrusted with the position of MD at such a progressive agency. I believe that The MediaShop’s purpose aligns perfectly with my own and that is to connect brands with consumers through pioneering and innovative communication solutions. I’m looking forward to the challenge and to working with a fantastic group of people.”

For more on The MediaShop visit www.mediashop.co.za, like them on Facebook: The MediaShop or follow them on Twitter @MediaShopZA

The MediaShop is moving

The MediaShop’s Johannesburg office will be moving to brand new premises on the 22nd March. The agency’s new home will be Block B, The Main Straight Office Park, corner Main and Portman Roads in Bryanston. Telephone numbers will remain unchanged.

“Great Minds Think Different – we’ve put a lot of thought into what we’re looking for in terms of office space for the team, and for our clients and media owners – this building has it all. Great modern spaces, it’s more social than our current environment, it has a canteen and a lot of space for creativity to thrive,” says Group MD Chris Botha.

“Other positives include loads more parking and it’s a better commute for many of our team which will make life easier for a lot of people. We’re excited to get into the new space and look forward to welcoming our clients and media owners soon.”

The agency will be shutting down at 5pm on Thursday the 16th March ahead of the move. “We expect minimal downtime and disruptions to services while we make the transition and we can’t wait to welcome our staff into this new modern space.”

Follow the hashtag #TMSNewOffice on Facebook and Twitter before and after the move!

For more on The MediaShop visit www.mediashop.co.za, like them on Facebook: The MediaShop or follow them on Twitter @MediaShopZA

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