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An oft neglected advertising space is a newspaper’s ROP (Run of Print) space. It’s a very powerful platform that Caxton Local Newspapers is unlocking for local and national businesses.

“ROP is still a very powerful space,” says Jaco Koekemoer, MD of Caxton Local Media & Coldset Printing, “and one of the most powerful elements within ROP is our ability to localise content!”

Latest eye-tracking research shows that ROP print media remains one of the most effective advertising mediums if the human eye is used as a yard stick. This medium becomes even more effective if it is delivered in conjunction with local content within a local newspaper. The advert itself becomes more trustworthy by association as people trust and believe the paper’s editorial content.

The research also indicates that ROP advertisements become even more noticeable and effective the larger the size of the advert. In this instance bigger is better! Unfortunately many large retailers have missed this opportunity and many have only been focusing on pre-printed pamphlets for print media. “At each branch within Caxton we have a team of designers to design effective relevant adverts for local clients,” says Koekemoer. “A well designed advert next to quality content, provides the client with a great opportunity to reach a high amount of consumers.”

Each town or region is unique in terms of its residents and SPARK Media’s ROOTS research proves this. For example, in Bellville/Durbanville in the Cape where 96% of homes fall into the LSM 8-10 bracket, the average grocery shopper will visit up to four stores in a four week period while in Ezakheni near Ladysmith, where 97% of the consumers are lower income earners (LSM 4 -7), shoppers will visit at most two different stores over the same period.

The benefit of local news media is that a national story can be adapted to make it more editorially relevant to the local community. Take the example of a national brand with multiple outlets; the community needs to know where the store is located and who the manager is – perhaps he’s a person of interest to the community. Caxton has the ability to take a national advertising campaign that has been localised to make it more relevant to the people that matter – the readers in that specific geographic area.

Caxton employs journalists in every area it has a paper – local editors and journalists that may be born and bred there who write in, and about that area. These are the people that know and understand the local community and the team that the local community trusts.

Caxton has touch points all over the country with a weekly footprint and print run of 3.5 million. Remove the metro and city papers and there is still a weekly print order of 1.5 million representing smaller communities across South Africa. Having this type of reach and influence means that Caxton Local Media is very often the first with the news. A small local paper may break a story which is escalated up the Local News Network to other news outlets.

Being a supplier of local relevant news also means that Caxton has an exceptionally strong readership which is the customer base of business and advertisers within their geographic areas. “We know people, in particular local people and local companies, and can unlock a local environment for corporates,” says Koekemoer. “Take Roodepoort for example, we know that there are over 3600 businesses in the immediate vicinity forming part of the local community. Many of these are national and international brands that advertise.

The “shotgun” approach to advertising is long past! It’s all about the engagement, relevance, precise targeting and making use of those that know and understand who the target market is.

“Wouldn’t there be more value to a brand if the locals could relate to the story at a personal level?” concludes Koekemoer.

SPARK Media DNA
Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location based marketing solutions. The company owns and represents a myriad of print and digital products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.

 

AMASA (the Advertising and Media Association of South Africa) is delighted to announce that Kaya FM will sponsor the Roger Garlick Grand Prix for the AMASA Awards 2018, for a third consecutive year.

“The Roger Garlick Award is the pinnacle of our accolades and is awarded annually to the overall Campaign of the Year,” says Wayne Bishop, Chairperson of AMASA. “We’re thrilled that Kaya FM has come on-board to sponsor this award that showcases the best in media creativity, innovation and execution.”

The AMASA Awards recognise and celebrate media planning, innovation and creative media excellence from agencies around South Africa. Judges look for entries which are based on sound insights, underpinned by great ideas and followed through with perfectly executed strategy all the while showing outstanding and measurable results.

Last year, Halo won the Garlick Grand Prix Award for their outstanding work on the Jacaranda FM, #MoreMusicYouLove campaign.

Brenda Modibane, Marketing and Business Development Manager at Kaya FM adds: “As a brand, Kaya FM is constantly looking to innovate within the business for our audiences and clients across our platforms. Our sponsorship of the Roger Garlick Grand Prix award allows us to celebrate like-minded individuals and teams that push boundaries. We’re proud to continue this partnership for a third year.”

This year, the AMASA Awards has added Agency of the Year to the list of categories. The winning agency will be determined through a combination of points for shortlists, highly commended and gold awards as well as a senior panel of experts to evaluate the top scoring agencies.

Now in its fifth year, the AMASA Awards has grown from a single award shared within the framework of other great industry award ceremonies, into its own credible, memorable and valuable award ceremony.

“We would like to thank all of our sponsors and especially the media agencies that have taken the time to enter. From initial scanning of the entries, marketers are in superb hands,” concludes Bishop. “We look forward to seeing all of our media industry colleagues at the awards on 10 October 2018.”

For tickets or for more information email amasa.awards2018@gmail.com

South Africa’s largest urban community quantitative survey, ROOTS, is currently in field. ROOTS 2019 is set to launch in the first quarter of next year. The new instalment of the survey balances trendability while keeping up to date with current industry developments.

 “ROOTS 2019 shows what consumers look like, how they behave, where they shop, what media they consume and how they have changed over time,” says SPARK Media’s Jacqui Hansen. “At a local level and compared to ROOTS 2016, our new methodology incorporates both LSM and SEM descriptors, painting a more accurate picture of South African communities, as well as a more in depth look at the digital environment.”

 Besides the usual datasets of demographics and general info, ROOTS digs deeply into categories like digital integration, activities, entertainment and many retail categories too.

“The 2019 ROOTS survey includes 20 new communities with 148 total areas across South Africa being interviewed, with a total sample of 26 000 decision makers in homes using the pure random sampling method,” she says. “We have increased the percentage of digital related questions and have adapted our methodology to test in real live environments concurrently with the main study in 2016 and 2019.”

“ROOTS 2019 has maintained the industry gold standard in terms of validated readership methodology, but has also included the digital versions of media platforms to provide a holistic view.”

Some of the questions in next year’s survey include asking which shopping centres are favoured by those living in the Northern Suburbs of Johannesburg and does selection differ depending on purpose?

The survey also explores how many people shop for food and groceries online, with who and how frequently; are people in the Western Cape interested in the same things as people in Johannesburg and Durban; which area is the healthiest in the country; are consumers more interested in local community news or current affairs, where do they go to get this information and importantly; do people still read their local community paper and how many use it to make shopping decisions.

 “ROOTS started in 1984,” says Gill Randall, Joint CEO of SPARK Media. “Since then close to 200 000 interviews have been conducted. In 2001 we partnered with TNS, ensuring that the past 18 years of data is consistent and trendable at a community level. This year we delve even more thoroughly into the digital and technology aspects that take up so much time and resources of a consumer’s daily life.”

For more on SPARK Media, visit our website and follow us on social media @sparkmediasa.

SPARK Media

Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location based marketing solutions. The company owns and represents a myriad of print and digital products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.

On the back of a successful website re-launch, South Africa’s premier online retail aggregator Guzzle, which allows consumers to browse the best deals from South Africa’s largest retailers, has just launched its business-to-business app that will allow local businesses to create catalogues on the fly. “Not many small to medium businesses have the capital available for large advertising campaigns which is partly why Guzzle has launched a dedicated app for these businesses. This will allow them to create and share their own digital catalogues directly to www.guzzle.co.za right from their mobiles, and in the process increase their bottom line,” says Joint CEO of SPARK Media Marc du Plessis.

Through the Guzzle app, catalogues can be created using predefined templates which showcase up to eight products at a time.

“The purpose of this new development is to allow SME’s the ease and affordability to create catalogues while having the opportunity to have these catalogues potentially be seen by the hundreds of thousands of monthly Guzzle browsers who come to the site looking for the best deals within their specific geographic areas,” says Guzzle’s General Manager, Muntasir Bester.

“It’s a great exposure opportunity for small businesses. We know that in order for any brand (national or local) to be part of a consumer’s consideration set, they need to be seen as broadly as possible, which is exactly how the Guzzle app will serve them.

We encourage all SMEs to download the app and share their catalogues to the website,” he says. “All SME owners who create catalogues using the app will receive regular emails detailing how many potential customers have viewed their catalogue as the month passes to measure ROI. We’re looking forward to making a real difference to the success of our registered SMEs.”

For more information on the app or to get started, contact 021 286 5464, or send an email to dtp@guzzle.co.za.

SPARK Media DNA

Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location-based marketing solutions. The company owns and represents a myriad of print and digital products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.

In the competitive world of retail, shopping centres need to provide exposure for their tenants in unique and innovative ways. One such offering is experiential events. Over the last few years, Caxton Magazines has partnered with many shopping centres all over South Africa to offer their readers bespoke retail experiences in an everyday setting.

Although shopping centres rely on foot traffic within their catchment areas, it benefits the centre to partner with national glossy magazines that resonate with and speak to their customers.

“Recently, Caxton Magazines together with magazines from their female interest group: Essentials, Woman & Home and Garden and Home partnered with Eastgate shopping centre,” adds Anton Botes, General Manager at Caxton Magazines. “The activations highlighted certain tenants and introduced the magazine readership to what the centre had to offer. These events included: a Beauty Meander with Essentials magazine, a Food Meander with Woman & Home magazine and a Décor Meander with Garden and Home.”Building on the pillars of each magazine, the content was translated into unique experiences where a meander format guided the readers though the shopping centre. During each meander, guests where divided into different groups where they could actually experience various offerings at a more intimate level.

The Beauty Meander had pit stops at a nail bar, a fragrance house and a hair salon. Experts gave talks at each destination and the readers were treated to complimentary beverages and canapés. One of the restaurants provided the final destination, not only for a relaxing dinner, but also the conclusion of the evening: fabulous spot prizes including Alexander McQueen fragrances and PureCup Hampers worth more than R2000.

The Food Meander portion offered readers the opportunity to have a three-course meal at different restaurants – tasting three different food styles in one evening coupled with wine pairings throughout.

The Décor Meander incorporated trend talks and style ideas at three different décor stores in the centre.  The furniture and décor items that the stores had in stock were incorporated in the talks and the readers received special discount offers on purchases during the evening.

The Food Meander (or any of the associated Meander concepts) can be adapted to any of the Caxton Magazines titles that feature related content. Great examples can be seen with the upcoming Food Meander for the year; Food & Home Entertaining Magazine at Melrose Arch on the 6^th of November 2018 and a meander with rooi rose and Lynwood Bridge on 4 December 2018.

“Caxton Magazines offers a wide variety of experiential events across all its titles,” concludes Botes. “We structure a package that suits the client’s budget and marketing objectives with a win-win result for both parties.”

For all future Caxton Magazines events, visit www.caxtonevents.co.za.

Caxton Magazines DNA

Storytelling is our business. Content is our currency. Caxton Magazines is a division of Caxton CTP Printers & Publishers and houses 12 brands in print and digital formats, primarily aimed at the women’s lifestyle segment across life stages, lifestyles and income groups. These brands are: Vrouekeur; Woman & Home; Bona; Living & Loving; People; Food & Home Entertaining; Your Family; Garden & Home; Farmer’s Weekly; Essentials; Rooi Rose and SA Country Life. Visit www.caxtonmags.co.za

Relativ Group, founded by Brett Tucker, has announced the appointment of Sijadu Mzozoyana as Chief Executive Officer of the company effective 1 September.

 “This is the first big step towards transformation in our Group, and what we believe is a crucial move for media owners in South Africa,” says Brett. “Sijadu is a phenomenal home grown South African success story, a man who has literally beaten all the odds to embrace his entrepreneurial spirit which is already having such a positive impact within the business.”

Born in a small village in Maluti, Sijadu was a cattle herder attending a mud hut school in Ramohlakoana in his adolescent years. He was raised in a household with 29 other children. Through sheer hard work and determination Sijadu’s parents raised funding for him to study at St Andrews College where he owned his first pair of school shoes. After completing high school he obtained a bursary to study at UCT before joining Investec’s graduate programme.

Before joining Relativ Group Sijadu was en route to filling the position of Treasurer at Investec Bank. “I’m an entrepreneur at heart with a massive social conscience,” he says. “After spending an initial couple of weeks with the team here, it became very clear that not only is the business made up of specialists within their own right, but here’s a company that is set on changing the dynamic of media owners in South Africa, both from a service offering and a transformation point of view.”

“I grew up in a dichotomy of black and white within South Africa and when you live in one environment, whether that be of privilege or poverty, you automatically hide the one and focus more on the other. My lived experiences have given me an understanding of both sides of the coin. I’m very passionate about uplifting people. I’m driven by a need to be a great example to kids that feel that their obstacles to success may be too great to conquer,” he says.

Sijadu was recently nominated for TOYP Ten Outstanding Young Professionals Awards. He is also a founding member of the Young Professionals Association which is an organisation that combines the access and resources of young South Africans to make a meaningful impact in Education and Employment within South Africa. Sijadu has a great love for outdoor and digital media which was part of the attraction to Relativ. He is also investing a lot of his earnings into township programmes – in particular towards empowering and uplifting women.

Sijadu says that Relativ’s ethos of putting people first was another major draw card for him. “I was very fortunate to get a taste of who the team is and I really connected with them. The environment is unbelievable and the people are highly skilled and extremely motivated.

This business has extreme potential,” he says. “I see my initial role at Relativ as one where I will do three things. I will help optimise the businesses balance sheet; I will refine strategic focus of the businesses within the group and finally I will look to provide an enabling environment for our people to perform at their absolute best. I’m excited about the opportunity that lies ahead.”

The shortlist for the highly anticipated AMASA Awards taking place on the 10^th October 2018 is finally here!  A record number of entries have been received this year from specialists across media, creative, direct, PR and specialist agencies.

“This year’s edition has seen a record number of entries making 2018 the most competitive iteration yet,” says AMASA Chairperson Wayne Bishop, “We’ve also brought in a new category ‘AMASA Awards Agency of the Year’ which will go to the agency with the most number of shortlists, certificates and Golds.

Our goal when we launched the AMASA Awards in 2014 was to show how much value agencies can add to client’s businesses and this new award promises to do just that.”

The most entered categories for 2018 include: Best Tactical use of Media, Best use of Mobile and Best use of Technology and Data.

Long standing AMASA committee member and judge Wayne Bischoff had this to say: “There is still a large gap between the entries that won Gold and the majority, and that gap needs to be filled. AMASA will endeavour to give feedback in an open session on what is missing and how to level up. There was definitely uncertainty in what ‘insight based’ media strategy meant and many of the ‘insights’ that should inform the strategy were just facts. A fact without the insight it points to is useless.

These awards are vital part of our industry make-up. They celebrate passion and excellence in media strategy and creative innovation. They also help increase the understanding of the importance of excellent media planning and strategy in delivering on client’s business and marketing objectives. In addition, by celebrating the agencies and individuals who win Golds and the Grand Prix, we increase the professionalism of the industry and hopefully attract and retain future stars.”

The shortlisted agencies are:

Best Branded Content
OMD	Standard Bank Your Next Million
Mediamark	Foshini Sebenza Girl
Hitch Digital	ER 24 Festive Season
Ogilvy	Huggies Kids Marathon Campaign
Best Contribution by a Media Owner
Tiso Black Star	Nando’s #Rightmyname
Ad Colony	Debonairs Pizza South Africa – Smoking BBQ
AdReach	Entry Name : Beyond the River
Mediamark	Foshini Sebenza Girl
Best Experiential / Event
Ogilvy	Carling Black Label – Soccer Song for Change
Playmakers	Two Icons Tour
JC Deceaux	Survivor
The MediaShop	The Eastgate Extra Time Challenge
Best Integrated: Financial
Vizeum	Sanlam 2 Minute Shower Song
Standard Bank	Standard Bank Your Next Million
Standard bank	Standard Bank Joy of Jaz
Primedia Broadcasting	Standard Bank – African Connected
Best Integrated: FMCG
Ogilvy	Carling Black Label – No Excuses
Ogilvy	Huggies Kids Marathon Campaign
Phd	Aquafresh – #KeepitFresh Mafikizolo
Phd	Liquifruit – Summer Anthem
Carat	Edward Snell – Russian Bear Vodka
Best Integrated: Media
JC Deceaux	Survivor
Best Integrated: Retail
The MediaShop	Nando’s #rightmyname
The MediaShop	The Eastgate Extra Time Challenge
OMD	EDCON Retail (Incl ecommerce & QSR): Offline Measurement & Search
Best Integrated: Other consumer goods
Levergy	New Balance #BeProteas
Best Integrated: Public Services
The MediaShop	Imperial Road Safety – Safe Scholar Programme
Best Integrated: Transport
Hitch Digital	Harley Davidson Project Revolution
Levergy	IDQ Fast Track
Mediacom	Shell – LGBTI
The MediaShop	Imperial Road Safety – Safe Scholar Programme
Best Integrated: Travel, Entertainment & Leisure
The MediaShop	South African Tourism (SAT)
Best Integrated: B2B
Demographica	Nedbank Seat At the Table
Best Online
The MediaShop	Debonairs Pizza – Christopher
Ogilvy	Huggies Kids Marathon Campaign
The Media Image	A Havaianas Summer
The MediaShop	Cell C
Zenith	Dettol
Mindshare	Aware.org
Best Social Media
The MediaShop	Debonairs Pizza – Christopher
Brand Truth	FNB Budget Speech
Levergy	New Balance #BeProteas
IndaHASH	Carling Black Label – Song of Change #NoExcuse
Zenith	Dettol
Just Palm	Miller Genuine Draft
Best Pro Bono/Cause Related
AdReach	Beyond the River
Havas	Unicef Father’s Day
Best Sponsorship
Levergy	New Balance #BeProteas
Levergy	Audi Q5 Fast Track
Playmakers	#CokeScoreChallenge
Best Trade Marketing
Mediamark	Mediamark Black Friday
Ads24	Ads24 presents Food for Thought 2018
Ads24	Ads24 Wat Meme Jy
Best Use of a Small Budget
Mediacom	Royco
Phd	VW Date My Family
OMD	EDCON Clinique Online Supported Instore Promo Campaign
Best Use of Mobile
Mindshare	Lucozade
The Media Image	A Havaianas Summer
Ad Colony	Samsung S9
Mediacom	Uber Eats M&M’s
Just Palm	Omo Gentle Hands
Best Use of Technology
The MediaShop	Debonairs Pizza – Christopher
The MediaShop	Cell C
Ogilvy	Huggies Kids Marathon Campaign
The Media Image	A Havaianas Summer
Ad Colony	Heineken South Africa – Uefa Champions League
Poster Scope	Liveposter
Best Tactical Use of Media
Ogilvy	Carling Black Label – Soccer Song for Change
The MediaShop	Cell C
The MediaShop	#It-Can-Wait
The MediaShop	Nando’s #rightmyname
The MediaShop	Debonairs Pizza – Christopher
Red Star	Soweto Gold
MediaCom	Royco

Tickets are selling fast for the Gala Awards dinner on 10 October at the Hilton Hotel in Sandton. Secure yours today to avoid disappointment. Visit amasa.awards2018@gmail.com for more information.

AdColony South Africa, one of Nfinity Media’s investments, has been named Overall Media Owner of the Year and Digital Media Owner of the Year at the 2018 MOST Awards. AdColony SA’s Head of Sales Mike van Tonder was also named Rising Star of the Year in the media owner category.

Globally, the company is one of the largest video advertising platforms with a reach of more than 1.5 billion users.

Known for its unparalleled third party verified viewability rates, exclusive Instant-Play™ HD video technology and proprietary rich media formats, AdColony is passionate about helping brands connect with consumers at scale on the most important screen in their lives.

Managing Director Andrew Kramer says: “What a wonderful achievement. I really want to highlight the dedication of this amazing group of great people that we get to work with every day. Thanks team for embracing our great challenger brand and for sticking with it no matter what. Thank you to all our agency partners for the support and for voting for us.”

Ken Varejes, CEO of Nfinity Media adds: “What Andrew and his team have achieved in the video advertising space over the last few years has been incredible. These awards are testament to their on-going dedication to excellence for our advertisers and media agency partners.”

Nfinity DNA

Headed by entrepreneur Ken Varejes as CEO, Nfinity is the latest innovation hub to land in the media, marketing and eventing fields. Nfinity is poised as a space for entrepreneurs to grow and better their businesses under the guidance of Ken and his growing management team, each a specialist in their own field. Nfinity currently has established shareholding and presence in the following companies: AdColony, theSALT, Whisky Live, Whizzky App, Orange Block, MediaPop, theIntern-Ship, Brand a Tuk Tuk and Nfinity Digital.

SPARK Media has won the highly competitive newspaper category at The 2018 MOST Awards.

“This has been a complete team effort and we’re extremely excited to have been declared the winners of the newspaper category,” says Gill Randall, Joint CEO of SPARK Media. “We’re extremely happy that our firm belief in revolutionary, evidence-based marketing principles are paying off.

Well done and congratulations too to all the evening’s winners and to Sandra Gordon and her team for putting together a magnificent award evening and congratulations on hosting a decade of the MOST Awards! We look forward to celebrating many more.”

For more on SPARK Media, visit our website and follow us on social media @sparkmediasa.

SPARK Media

Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location based marketing solutions. The company owns and represents a myriad of print and digital products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.