It’s no secret that consumers are doing everything they can to avoid as many ads as possible. This ad avoidance, while hampering the traditional advertising efforts of marketers, has led to a relatively new tactic – Inbound Marketing.
Recognising exceptional success in this area, Hubspot has named Spitfire Inbound Marketing with the grand prize – the prestigious Hubspot Overall Impact Award for 2017, acknowledging Spitfire’s incredible 21% growth in sales for client Suzuki SA.
The Inbound Growth Story category, specifically celebrates agencies’ inbound marketing success by highlighting a client’s rapid growth through inbound marketing practices.
Hubspot is an international offering that provides tools and combines social media marketing, content management, web analytics, landing pages and search engine optimization. Inbound Marketing can be described as a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention.
The Spitfire team travelled to Boston USA this week to collect their award. “Winning the overall Impact Award is a massive achievement and huge recognition from HubSpot for delivering fantastic client work using inbound methodology,” says Spitfire Inbound’s MD and HubSpot Gold Partner Darren Leishman.
“In our case the accolade is a direct result of a consistent partnership that tackles each marketing objective holistically, with a strong focus on inbound marketing. None of this would have been possible without the support of our amazing clients at Suzuki and our Penquin partners.”
The Hubspot Impact Awards scrutinised each entry on the basis of: challenges the client faced; specifics around the agency’s implementation; quantitative results of the campaign and how it impacted on the client.
“Inbound marketing played a significant role in the growth of Suzuki’s market share. The process not only attracted new customers to the brand it also helped align the sales and marketing teams internally, and with the dealer body,” he says. “Once we started an integrated inbound marketing strategy, digital leads exceeded our twice revised stretch goal by a massive 123%.
Customers attributed to web and content leads increased to 128% of the stretch goal.”
Spitfire’s sister company, full service advertising agency Penquin, is equally thrilled at the accolade. Veronica Wainstein, MD adds: “We as the shareholders of Penquin made the decision just over a year ago to split the inbound business into a single minded and focused offering, and this award affirms that it was absolutely the right decision.
It’s allowed us to collaborate and provide an integrated marketing solution to our clients with a focused partner that guides us in our traditional marketing efforts from a different perspective. Winning the award validates the success of aligning a digital and traditional strategy that delivers tangible results to our clients. Suzuki’s involvement is testament to this and as an agency that has always been focused on delivering results to our clients, the Spitfire award further tells our story and reinforces that we can and will continue to be a results driven agency.”