Joint CEO of SPARK Media, Marc du Plessis has been announced as Head of the Publisher Council of the IAB. The Publisher Council represents its IAB publisher members in a wide range of interests including regulatory and audience measurement issues.
“I’m really excited to get stuck into my new role within the IAB where I’ve been a member for the past two years,” he says. “My duties will be to drive the agendas of the publisher members, with special focus in the areas of fake news and upholding journalist standards; cross platform publishing; developing an entry strategy for publishers within the Bookmark awards; brand safety for advertisers on IAB member sites and driving publisher involvement in improving overall measurement.”
Marc has spent many years honing his digital marketing skills within the digital publishing, media, marketing services and advertising industries. He works very closely with most of South Africa’s major retailers specifically within the spheres of digital retail marketing and advertising strategy space, and is well set to take on his new role as Head of the Publisher Council for the IAB.
He first joined the company in 2006 (when it was still known as NAB) and has since then rapidly proved himself a very worthy company asset, gaining valuable marketing and sales experience in the world of localised digital and print advertising.
Marc obtained his BCom in Commercial Accounting from the University of Stellenbosch in 2001, before studying further at the AAA School of Advertising and obtaining a Diploma in Integrated Marketing Communications in 2003.
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Spark Media DNA
Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location based marketing solutions. The company owns and represents a myriad of print and digital products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.