In an exciting new venture for its stable of media companies, The Nfinity Group, headed by media entrepreneur Ken Varejes enters the Television and Radio broadcast spheres. The company is proud to announce a new partnership with an innovative consumer engagement broadcaster in the form of the Brand Game Shows and its creator Craig Clay-Smith.
Nfinity and Clay-Smith share a common vision and passion for media innovation and the Big Brand TV Show together with a new radio extension, The Lucky Listener Radio Show are unique media, with interactive brand focused television and radio game shows, that are synergistically supported with print, and/or online and social media platforms.
To reach a total cross section of the South African consumer market, The Big Brand TV Show enters the DSTV Bouquet family, featuring six shows a week, two each across the MNET, Mzansi Magic and KykNet channels. Lucky Listener launches on East Coast Radio and Jacaranda, where collectively the two shows will give away over R4-million in cash prizes annually. “We see these interactive, broadcast brands as a perfect fit for our strategic sales mix and vision for unique media solutions that we already offer,” says Ken Varejes, Group CEO of Nfinity Media.
The partnership allows Nfinity Media to leverage their unique sales expertise to deliver highly effective and value-based media packages to the market. The incredible value proposition of the show engages consumers across the entire viewer or listener spectrum when the on-air presenter asks a viewer or listener, targeted, brand or value-centric questions. Correct answers are rewarded with cash whilst simultaneously consumers are educated on the key intrinsic values or sales propositions of a variety of brands.
“The Big Brand TV and Lucky Listener shows make perfect sense at Nfinity as cross-over support for a brand’s traditional media mix, providing engagement, feedback and market intelligence,” says Ken. “The first consumer interaction with the brand for TV is weekly across some of the biggest print titles in South Africa; Huisgenoot, You and Drum, initiating a two-way communication stream.” On radio the shows are driven through the station’s own web site while both platforms are supported through online and intensive social media campaigns.
The Brand Game Show will be represented in Johannesburg’s Nfinity offices by Justin van Alphen, an experienced New Business Sales Developer with more than a decade of experience. Justin has been named Portfolio Sales Manager of the year 2016-2017, Media24 Sales Manager 2016-2017 and Sales Innovator of the year 2016-2017.
“We welcome our latest partnership with Craig and Justin and we know that we have a solid and innovative offering that brands haven’t truly maximised yet on TV and radio,” says Ken.
Nfinity DNA
Headed by entrepreneur Ken Varejes as CEO, Nfinity is the latest innovation hub to land in the media, marketing and eventing fields. Nfinity is poised as a space for entrepreneurs to grow and better their businesses under the guidance of Ken and his growing management team, each a specialist in their own field. Nfinity currently has established shareholding and presence including in the following companies: AdColony, theSALT, Reveel, Whisky Live, Whizzky App, Orange Block, , theIntern-Ship, Brand a Tuk Tuk, Nfinity Digital and Brand Game Shows.