Month: April 2018

OrangeBlock is a proud Nfinity company. Connect with them at https://orangeblock.net/ or www.nfinity.co.za

OrangeBlock, the bespoke events business operating within the Nfinity group of companies, has recently been awarded the contract to build awareness and promote the new content streaming platform – black.

 “Besides special corporate hospitality events, award ceremonies, launch/release parties and public events, we are able to host promotional activations that put brands within touching distance of their markets,” says Michelle Kirby, Managing Director of OrangeBlock. “We believe that it is our creative concepts and ability to deliver on the brief that makes us successful at consistently implementing effective ideas.”‘black’ is the latest content streaming offering that comprises a range of exclusive information including sports, television series and movies. In answer to client’s brief, OrangeBlock in collaboration with MagicMonkey arranged and implemented the “GETblack Gameshow” and specifically wrote the “GETblack Song” for this road show.

The GETblack Gameshow takes place in malls and other consumer convergence points across Gauteng and encourages shoppers to take part in various games where cellphones, t-shirts, caps, scratch cards and earphones can be won. Contestants do however need to be careful as some ‘booby’ prizes, like eating chillies and Mopani worms, are included.The GETblack Song is performed by six highly talented dancers/singers performing a Gqom styled song specifically written for black. The audience is encouraged to get involved and dance, in turn, receiving prizes for the best participation and dancing. The performance ends with an introduction to our highly skilled GETblack foot soldiers who will introduce to you what the platform offers and facilitate the app download and content purchases right there and then.

“These activations have been a great success, particularly because everyday consumers have engaged with the events energetically and spontaneously,” concludes Kirby. “The activations were launched at the Rand Show and will continue until August 2018”.

Out of Home specialists Relativ Media has recently made several charitable donations to causes in need:

Women of Vision

As a part of Relativ Media’s Corporate Social Responsibility programme, the company donated a brand new Suzuki Super vehicle to Woman Vision, a non-profit organisation that addresses high levels of gangsterism, violence and substance abuse within the local and surrounding community.

The donation was made in order to provide much needed aid to the Woman of Vision organisation in their daily tasks. The day was a huge success and an emotional one for many attending the handover.

Women of vision was formed on the 16^th December 1996 by Sophie Okeke. The organisation runs many support projects within the local community and is a very worthy cause for donation. Relativ Media hopes that the new vehicle will aid in their vision of helping the local community.

 Woodrock Foundation

Earlier in the year, Relativ Media donated 20 blankets and 30 towels to the Woodrock Foundation, who provide valuable assistance to neglected and unwanted animals. The foundation began in 1992 by Nicholas Estelle and is heavily involved within the local community by providing education relating to the humane treatment of animals. The foundation also feeds, spays and neuters animals in the community where necessary, and provides blankets and kennels where possible.

Celebrating Life

In February, Celebrating Life; a formal affair where guests were given the opportunity to give back, to converse and interact with a range of South Africa’s finest ambassadors for a great cause, was held at the Rand Club and attended by over 200 guests.

The event was inspired by the realisation by the Tucker Family that life is short and needs to be celebrated every day.  Celebrating Life was held in partnership with the Rand Club. Founded in 1887 the magnificent clubhouse was the perfect venue for friends, family and loved ones to celebrate life.  Some of the local legends attending the event included James Small, Mpumelo “Pommie” Mbangwa and guest speakers John Robbie and Joel Stranksy.

All proceeds earned from the night, through ticket sales and added donations have gone to the St. Mary’s Foundation and St. John’s Academy, supporting one of South Africa’s most dire causes – education. Guests had great enthusiasm and enjoyed speaking with local legends while donating to a worthy cause.

Relativ Media’s MD Brett Tucker is proud to be able to have made a difference to these charities and is excited at the prospect of doing more of the same in near future.

Caxton’s local newspapers keep their surrounding communities informed about the latest happenings in the area. But their community investment goes so much further than news. Caxton and each of its newspapers aim to improve and uplift their communities, not only through the investment of financial resources, but by getting actively involved in service organisations and driving initiatives to better their society.

“This year alone, Caxton has spent R13.2-million to sustain projects initiated in 2008 and 2009 that provide support to more than 75% of Black beneficiaries,” says Jaco Koekemoer, MD of Caxton Local Media & Coldset Printing.

Caxton seeks out areas where they can positively impact the plight of disadvantaged communities, including the provision of free and discounted advertising and editorial space to Black organisations and educational institutions in all publications, both newspapers and magazines.

Caxton Printers in Johannesburg prints Homeless Talk for free every month, providing a source of income for close to 100 street vendors across the city. They support Itshepeng, an NPO organisation that runs a feeding scheme for 500 people, 5 days a week, as well as a Maths and Science programme helping to educate 200 Grade 10,11 and 12 students, each year. They also sponsor Kids Haven, a shelter and children’s home and supply free hard and soft covered exercise books to West Rand School.

In each and every town or city where a Caxton local paper is distributed, you will find them immersed in their communities, providing assistance with projects that uplift society.  A stand-out community newspaper initiative is D.I.C.E. (Do I Care Enough), a vital component of the Zululand Observer, indelibly linked to Zululand since 1973. Not only is it involved in the care of the vulnerable and dispossessed, but it is active in all spheres of community upliftment wherever the need may be.

DICE’s annual 2017 Christmas Cheer distributed 1 400 20L buckets filled with groceries to the needy, 2 000 toys among creches, 45 hand crocheted blankets for seniors and toiletries and other incidentals.  This month they anticipate raising R35 000 at their annual Tea on the Terrace event, which will be donated to two Oncology centres.

The Mossel Bay Advertiser started the Oliver Twist project in 2011 to assist people in need, from homeless people who come to the offices three times a week to receive bread handouts to providing soccer kits to local teams, to giving toys to children’s’ hospitals. Die Pos/The Post’s Children’s Fund has donated up to R100 000 annually to needy children and children’s organisations in their readership area, such as sponsoring bus fares to needy learners and the donation of building materials for the building of preschools.

“Caxton Local Media will continually strive to improve and socially uplift the communities in which they operate, as not only a financially sound corporate citizen, but a socially conscientious one. They will continue to seek areas where they can positively impact the plight of disadvantaged communities, says Koekemoer.

It all began with a challenge at a Tekkie Town conference last year to reach an exceptional target for December 2017 – an “absolutely impossible to reach” target that had the CEO betting that he would walk in a Speedo from one Tekkie Town building to the other if it was reached.

Unfortunately for Tekkie Town’s CEO, Bernard Mostert, but luckily for the Tekkie Town business, this target was exceeded.  The backbone of the strategy was for Tekkie Town to negotiate the beatable deals with their suppliers, and then advertise them in an 8 page catalogue. The catalogue was inserted into 38 relevant local Caxton newspapers twice, at two week intervals.

Unbelievably, the “impossible” was achieved and Mostert had to do what he promised, strutting out across the headquarters in a snugly-fitted, Tekkie Town-branded Speedo.

Based on this incredible campaign success, Tekkie Town plans to run the insert four times this year and has increased their print order and publications, for the next campaign.

To find out more about how inserts can drive your brand’s campaign success, contact SPARK Media: call +27 10 492 8391 or email info@sparkmedia.co.za.

Relativ Media is proud to announce that Katja Wellen has joined the team and will be taking on the role of Sales Account Manager. Katja will be responsible for managing a large portfolio of national and multinational brands, growing and maintaining relationships with key stakeholders and providing strategic sales solutions within the Relativ Media Group.

Born for the media industry, Katja is a passion fuelled, self-proclaimed fashionista, positivity ambassador and Pringle lover. She stated that, “I’ve spent the past three years in an energetic environment that has offered me many learning experiences and a platform to develop wonderful business relationships. I’m looking forward to the journey ahead.”

Relativ Media’s Andrew Cooper is both proud and excited to welcome Katja Wellen to the Relativ Media team. “We are already enjoying the positive effects of Katja’s drive and intuition in the business and are excited to watch her career grow within the Group,” he says.

Relativ Media is a dynamic out-of-home media business covering a national footprint across both the urban and a broader demographic landscape.

Conducted by SPARK Media every three years, ROOTS is South Africa’s largest urban, community-level quantitative survey. With fieldwork for the 2019 survey already started from mid-March, there is much anticipation around what the latest findings from the updated questionnaire will reveal, particularly around digital trends, when the data is released in early 2019.

 Started in the 1990’s, ROOTS provides marketers with vital demographic information for their customer base at a community level. It delivers key intelligence and insights into buyers’ behaviour in various categories, such as: readership, shopping, food and groceries, banking, entertainment, travel and digital. The pure random sample covers 120 communities across urban South Africa. 27 000 household purchase decision makers are interviewed for 50 minutes in their homes to gather this information.

ROOTS is undertaken by independent research house, Kantar TNS. This will be their 6^th ROOTS, with 2004 being their first. This means that in many communities changes can be tracked back 14 years. 80% of the questionnaire remains consistent for this reason, while 20% is updated to incorporate new trends in consumer behaviour, particularly around the impact of technology on our lives.

 “ROOTS’ data gives us powerful insights into consumers at a local level,” Gill Randall, Joint CEO of SPARK Media says. “With the data in hand, it’s crucial that marketers decide how best to use that information within a broader framework of globally proven consumer behaviour laws, such as continuity of exposure, leveraging a brand’s distinctive assets and achieving mass reach of a category.”

Keep your eyes peeled for more updates on this exciting study. For more information about ROOTS 2019, contact SPARK Media on 010 492 8390, visit www.sparkmedia.co.za, follow us on Twitter – www.twitter.com/SparkMediaSA or connect with ‘SPARK Media’ (sparkmediasa) on Facebook, LinkedIn and Instagram.