Month: May 2019

On the back of the latest Audit Bureau of Circulation’s results, Caxton Magazines’ monthly family interest magazine, Bona is celebrating a further increase of a massive 10% on its Quarter One 2019 circulation figures.

The growth of the magazine’s sales from 68 665 to 75 219 copies is on the back of another 13% increase on the Quarter 4 October to December 2018 ABC release and 7% increase on Q3 Jul-Sep 2018 results.

“We were confident of positive results in the quarter one release of ABC data but were still blown away by the consistent upward trend of Bona’s sales figures,” says Bona’s Editor Bongiwe Tshiqi. “In fact, Bona remains one of the highest circulations in the Caxton Magazine group and some of the best statistics and circulations in the Female and Family magazine categories.”

Bona is the only magazine in the country that publishes in four different languages: English, Zulu, Sotho and Xhosa, with the 63-year-old brand maintaining impressive engagement and interaction between the product and its readers across all of its platforms.

Anton Botes, General Manager of Caxton Magazines comments, “We’re incredibly proud of Bongiwe and her team for consistently growing the Bona brand. It’s clear that the team is delivering on the most current needs of their readers and advertisers alike.”

Caxton Magazines DNA

Storytelling is our business. Content is our currency. Caxton Magazines is a division of Caxton CTP Printers & Publishers and houses 12 brands in print and digital formats, primarily aimed at the women’s lifestyle segment across life stages, lifestyles and income groups. These brands are: Vrouekeur; Woman & Home; Bona; Living & Loving; People; Food & Home Entertaining; Your Family; Garden & Home; Farmer’s Weekly; Essentials; Rooi Rose and SA Country Life. Visit www.caxtonmags.co.za

ROOTS, with a random sample size of more than 27 000 respondents, is South Africa’s largest and longest running consumer shopping behaviour survey, and SPARK Media launches ROOTS 2019 in June.

 This year SPARK Media are excited to partner with LEGO to showcase the ROOTS 2019 launch.

“We will be BUILDING insights out of the new, extensive data and reveal these through ROOTS LEGO SCENES at each city’s launch event,” says Gill Randall, CEO of SPARK Media. “Like LEGO bricks, the data by itself is pretty useless until you start building and analysing and finding patterns and designs. These findings will be used as tools that help assist our marketing and media professionals to make better decisions about their strategies.”

The ROOTS LEGO SCENES aim to take some of the immense amount of data and translate it into practical, visual and fun scenarios of what our South African buyers and shoppers look like and do. ROOTS gives marketers a better understanding of their customers by geographic area.

“The South African shopping and buying landscape is constantly changing in response to both macro-economic factors like politics and economics, and geographically more local factors like new shops, shopping centres, online shopping options and the effect of digital media on reading habits. ROOTS helps us interpret and understand these changes community by community.

ROOTS 2019 has incorporated new technology to both improve sampling and speed up in-field data collection, but has also rigorously retained proven and validated readership research questions for accuracy and trending purposes. We have also included some new areas in our efforts to build a true reflection of the South African shopper and buyer at the geographic community level,” Gill concludes.

ROOTS will be launching in Durban on the 4^th of June, Johannesburg on the 6^th of June and Cape Town on the 11^th of June.  For more information and to book your space visit http://sparkmedia.co.za/about-roots/ or contact info@sparkmedia.co.za.

For more on SPARK Media, visit our website and follow us on social media @sparkmediasa.

SPARK Media

Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location based marketing solutions. The company owns and represents an arsenal of print products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.

Utilising a first-to-world technology, AdColony the mobile advertising and marketing platform that delivers innovative in-app mobile video advertising, has delivered an unprecedented 37% engagement rate for Telkom’s Summer campaign smashing the average local industry benchmark of just 3%. AdColony is just one of the innovative media businesses operating under the Nfinity Media banner in South Africa. 

“The campaign ran for a period of five months specifically utilising our Aurora product which delivers interactive video advertising experiences like allowing users to tap and swipe the campaign on their phone or to shake and tilt their devices for added engagement,” explains AdColony South Africa’s MD Andrew Kramer. “The technology is astounding – the ad was watched to full completion 1.2 million times during the campaign period.”

The objective of the campaign was to educate consumers on Telkom’s FreeMe Bundle service and to generate awareness and engagement around the *180# USSD string, in a fun and innovative way.

“The Aurora product offers brands amazing life like graphics, Instant-Play™ and HD quality video with lightning fast loading. These factors added to the campaign’s success,” he says.

Telkom aligned with AdColony to extend their 30 second ad, into an engaging media placement, tasking consumers to interact with the video, while collecting and inputting a correct sequence of numbers. These were correctly completed over 460 000 times.

Nivasha Pillay, Digital Media Lead for Telkom SA at media agency Vizeum says: “Working with AdColony to bring to life our interactive video for Telkom Summer was both daunting and exciting. Mostly because it breaks the norm around what we do as a brand, and pushes our boundaries. The results were phenomenal and we are super proud of the work which was done as it hit our KPI’s out the park in the first three weeks.”

“Needless to say we’re absolutely thrilled at the campaign’s performance and now we’re looking to get even higher stats on the next campaign!” says Andrew.

For more on Nfinity Media visit www.nfinity.co.za

Nfinity DNA

Headed by entrepreneur Ken Varejes as CEO, Nfinity is the latest innovation hub to land in the media, marketing and eventing fields. Nfinity is poised as a space for entrepreneurs to grow and better their businesses under the guidance of Ken and his growing management team, each a specialist in their own field. Nfinity currently has established shareholding and presence including in the following companies: AdColony, theSALT, Reveel, Whisky Live, Whizzky App, Orange Block, , theIntern-Ship, Brand a Tuk Tuk, Nfinity Digital and Brand Game Shows.