One year ago NAB, Caxton’s local newspaper’s national advertising sales company, and Habari Media, specialists in digital sales, joined forces to form SPARK Media as a brand new media sales powerhouse. One year down the line the company has reinforced its core business as experts in localised retail marketing.
“We have over the past year done a lot of soul searching, gaining and losing team members and partnerships but now we’re extremely pleased to be living our true purpose in print and online, and that is to be the go-to team for retail and location based marketing solutions,” says Gill Randall, Joint CEO.
The company recently announced the appointment of long standing staff member Marc du Plessis as Joint CEO and that COO John Bowles will be stepping down from his current role. John will still be working with the SPARK Media team in Cape Town while getting his new business off the ground: Turn Left Media.
“SPARK Media has always taken the best practices of online and print and grounded these in evidence-based research, with a vision to share valuable consumer behaviour insights to help our clients grow their brands, and that won’t change,” says Gill.
Moving forward SPARK Media will continue to represent local traditional and digital media platforms, namely Caxton owned local newspapers and online assets as well as current and future partners that are in line with their clear objective of delivering locally relevant, effective audiences for advertising clients.
To contact SPARK Media call 010 492 8390, visit www.sparkmedia.co.za, follow us on Twitter – www.twitter.com/SparkMediaSA or connect with ‘SPARK Media’ (sparkmediasa) on Facebook, LinkedIn and Instagram.