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Establishment Survey full year results unpacked

On 3 October 2017, the two Peters, Peter Langschmidt and Peter Storrar from the Publisher Research Council (PRC) and Kantar TNS respectively will be presenting the Establishment Survey’s (ES) full year results, which for the first time includes household expenditure.

 The ES is a multi-purpose, multi-media survey providing context for all media platforms and all media currencies in South Africa. It is a collaborative partnership between the Publisher Research Council (PRC) and the Broadcast Research Council (BRC). The aim is for media owners, marketers, and advertisers to use the survey as a strategic inter-media planning tool.

The presentation will take place at Bryanston Country Club on Tuesday, 3 October 2017 at 15h00 until approximately 17h00. A Q&A session will take place immediately after the presentation to address all concerns and queries regarding the ES and the presented data. “The results, off a robust 25 000 sample, comprising of two waves of 12 500 each, includes household expenditure for the first time,” says Motlalepula Mmesi, researcher at the PRC. “We look forward to seeing all of our media, advertising and marketing colleagues there.

The two Peter’s will be available afterwards to discuss any questions personally and of course, everyone is invited for some informal networking.”

The first PAMS (Publisher Audience Measurement Survey), with individual published titles and major ad-spend brands included, will be released in February 2018, and subsequently fused with the ES.

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