More than a year has passed since the launch of SPARK Media. Remember the SPARK Media dance-off, aptly named Strategically Come Dancing?
Contestants, supporters, partners and friends reminisce and remember the evening fondly. “Who can believe that our fantastic launch happened well over a year ago,” says Gill Randall, Joint CEO of SPARK Media. “People still talk about it, reminisce and comment on it when we visit media agencies and, of course, the video clips are saved forever, on YouTube.”
Just as dance is a fluid and strategic partnership between two partners, so is the relationship with our clients – and based on this concept of synchronised partnerships, the launch party drew together over 500 friends, clients, marketers and media agencies.
We asked some of the contestants (a year down the line) who competed, what they learnt about their partners. According to Ilsa Grabe, she was dropped once by Tumi but learnt to trust her again, while Nivasha Pillay said that she learnt so much about Matteo Zambetti and that he was the best support she could have asked for. Wayne Bishop, part of the overall winning duo on the night, states that his partner Yamkela has the strength of a lion when it comes to determination.
“As the saying goes ‘practice makes perfect’, we have evaluated and refined our product offerings over this past year, but remain committed to our core vision – bringing clients insights from evidence-based research to keep them growing their brands. But nobody said that had to be boring, so we add a little fun!” concluded Randall.
To re-live the night’s magic, visit SPARK Media’s YouTube channel and to see all the dance moves and videos:
Spark Media DNA
Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location based marketing solutions. The company owns and represents a myriad of print and digital products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.