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Kevin Ndinguri appointed Managing Director at UM

Full service media agency UM has strengthened its local leadership team by appointing Kevin Ndinguri as Managing Director.

With a decade of media strategy and digital experience as his base, the last year of which has been spent at UM Africa as Client Managing Partner, Kevin seamlessly moves into his new role with the full support of his colleagues and clients.

Brad Smale, Managing Director of IPG Mediabrands says that Kevin was the natural choice. “As a Group we have watched Kevin take on more responsibility and confidently lead his team to great success over the last 12 months, culminating in new client wins and greater business growth. We’re excited to see him elevate UM even more with the Group’s full backing in this new venture.”

Having worked on brands across the spectrum including SA Tourism, Nedbank, Johnson & Johnson, Investec, Pernod Ricard, Blackberry, Renault, Spotify and Emirates, Kevin is skilled at switching focuses between categories and is the consummate client guy.

Kevin says: “I’m grateful to Brad and the IPG Mediabrands leadership team for their continued support and look forward to growing and building one of the best media agencies in South Africa while attracting the best authentic talent that lives and delivers against our proposition of using Better Science and Better Art to drive Better Outcomes for our clients.”


UM is a strategic media agency committed to proving that media is a topline growth driver as much as an efficiency play. We believe that better science and better art deliver better outcomes for our clients. We deliver science through the transformational power of business analytics and real-time data intelligence. We deliver art through creating moments that matter in media to deliver momentum for brands. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 5,000 people innovating on a roster of global and local clients. For more information, please visit

IPG Mediabrands DNA

IPG Mediabrands is the global media and data arm of Interpublic Group (NYSE: IPG). Today, the network manages $39 billion in marketing investment on behalf of its clients, employing over 12,000 marketing communication specialists in more than 130 countries.  For more information, please visit


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