SPARK Media is delighted to announce its digital advertising sales partnership with Private Property, one of South Africa’s largest online property portals.
With over 12 million monthly page views, 4+ pages per visit and an average of seven minutes per session, advertisers can access audiences that are primed to engage with products and services that relate to the buying or selling of homes.
“In our continued efforts to connect advertisers with relevant audiences, we partnered with Private Property to bring a unique opportunity to our agency and brand partners,” says Marc du Plessis, Joint CEO of Spark Media.
While it may not be intuitive to think of a property portal as a prime audience for anything but homes and property financing, users on the site are however primed to engage with many other categories, such as home appliances, furniture, schools, tech for the home and many more.
“We pride ourselves on tactical solutions for both advertisers and customers,” concludes du Plessis. “Pairing one of South Africa’s top property platforms with our interest based and location targeting capabilities gives advertisers a comprehensive advertising solution.”
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Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location based marketing solutions. The company owns and represents a myriad of print and digital products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.