Now expanding into the UK market! Make contact to find out what we can do to get you heard!

Open post

What does DebiCheck mean for South African businesses?

TransUnion reports that consumer credit extension in South Africa is currently around

dav

R1.8 trillion, with approximately 9% of this debt at least three months in arrears. In addition,  around 45% of the approximately 22.5 million credit-active consumers have impaired credit records. This is a major obstacle to collections activities as it becomes increasingly difficult for credit providers to collect payments as the level of debt rises, with many collectors across multiple industries trying to solicit payments from the same consumers. “Business needs to think about these realities when preparing for the launch of DebiCheck,” states Andrew Springate, CEO of PAYM8, a leading technology and financial gateway services company for payments, collections and mobile commerce.

From 1 November 2019, South Africa became the first country in the world to implement a debit order system that requires banks to request electronic authorisation, directly from their clients. It’s called DebiCheck and it was instituted by the South African Reserve Bank and Payments Association South Africa (PASA), in response to an increase in fraudulent debit orders, while also protecting merchants and credit providers from a spike in disputed debit orders.

There is a lot of information being released about DebiCheck, most of it confusing. “I’m not sure debit order dependent companies have fully understood the implications,” warns Springate.

“The change will have a profound impact on any business that currently uses Non-Authenticated Early Debit Orders (NAEDO), and to a lesser degree those who use Authenticated Early Debit Orders. Both these debit orders sit under the EDO (early debit order stream). The EDO system will be replaced by DebiCheck,” Springate explains.

Many South African companies are highly reliant on debit orders as a payment channel and in a weak economy, no company can afford to put their payment processes at risk. Payments Association of South Africa (PASA) states that 48 million debit orders are processed monthly across all industries, totaling approximately R80 billion in revenue.

“Without the DebiCheck system, your company will have to use an EFT based debit order for all new client debit order payments”, says Springate, “This will mean you can no longer take advantage of the ‘early window’ and your debit orders will no longer be processed in the early morning but rather late in the evening. This will put your debit orders at the back of the payment queue. It will have the biggest effect on companies, like debt collectors, credit providers and many others, who rely on being able to ‘strike first’ when a customer’s salary hits their bank account. Currently EDO’s allow companies to track a customer’s account for up to 32 days for available funds. This benefit will also no longer be available to you without an approved DebiCheck.”

Springate also cautions businesses to think about how DebiCheck will affect their sales processes. “DebiCheck will add a new step to your current sales process. Before any sale or contract can be deemed final, your sales representatives will have to wait for confirmation of the payers authorisation of the mandate. The decision to accept or reject a DebiCheck lies with the consumer. It is sent by their bank, via an electronic platform. No bank will proceed with a debit order until they have received positive confirmation from your customer via DebiCheck.”  But, Springate adds that the positive change coming from this new regulation is that disputes will be almost impossible. “As long as you process the debit order exactly in line with the date and value loaded when the mandate was created and the payment matches the authorisation given to the bank, the payer will not be able to dispute or reverse a payment.”

Time is running out if your business relies heavily on the NAEDO early window – no new NAEDO’s will be processed from 1 May 2020, and, from 1 November 2020, DebiCheck will be the only early window debit. “There is a lot to think about,” explains Springate, “There are many variables that could derail your current payment system and affect your monthly cash flow and collection targets. It’s not a process that can be done in a rush and as time runs out for companies reliant on the early window and account tracking, you are going to need to make some strategic decisions”.

As the TransUnion figures show a low-growth economy is pushing more and more South Africans into a fiscal struggle, with more and more unable to pay their monthly bills. “If you need to be at the front of the payment queue,” states Springate, “you need to get on top of DebiCheck. It’s a risk many businesses haven’t seen coming”.

The DebiCheck system will replace the EDO system from November 2020 although the switchover could start as soon as May 2020.

For more information visit PAYM8.co.za

Open post

How old is AI anyway?

Yvette Gengan, Digital Media Manager at The MediaShop

If you had to think back to when AI first became a buzzword across the globe, how many years would you say that was? Three, five, maybe ten years ago?

If you thought of any of the above, you’ve not gone back far enough!

I recently came across an article about a chess game between one of the world’s best chess players and a super computer called Deep Blue, owned by IBM. That was in 1997, 23 years ago!

Garry Kasparov lost his game to the supercomputer. Kasparov had never previously lost a game to a human opponent so his loss to the supercomputer was his only one at 34 years old. The loss came in under 20 moves. (Wired, 2020)

Fast forward 23 years and we live in a world filled with chatbots, smart cars, IoT devices and voice assistants like Siri and Alexa. Simply put, AI or Artificial Intelligence “refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions.”

But what’s the general sentiment around AI? Well if we look to Hollywood, we see AI depicted as robots taking over the world resulting in apocalyptic ends or hard at work parents losing their jobs to machines. This is not accurate.

I think that as the dominant species, it is normal to want to retain all control and be the smartest but if we never push boundaries, how do we develop as a species? To share Garry Kasparov’s point of view, “We are comfortable with machines making us faster and stronger, but smarter? It’s some sort of human fear.”

A lack of understanding about technology advances such as AI has created a cult of fear mongers who are conflicted by the speed of AI development and who’d prefer for us to slow it down. But doesn’t this not hold us back as a generation?

No one really knows what the future of AI even looks like and where it fits into our world. It has taken decades to get to where we are now and it is still not good enough, so if we slow down now then aren’t we just delaying the inevitable?

Artificial intelligence is a simulation of human intelligence and therefore it cannot exist without a human.

We cannot press pause on where AI advances are going but maybe we can advance with it. We can create a balanced narrative on the topic so that more and more people move away from the fear and wrong use of AI and focus on how to equip ourselves to utilise it in a positive way. Yes, technology has been the cause of many job losses for those that are being left behind. However, it has also created new jobs and industries.

One of the industries that are benefitting greatly from AI is healthcare. Having a person’s full health history is proving to be vital in research and diagnosis, engineering and patient care. “This field of artificial intelligence is dedicated to representing information about the world in a form that a computer system can utilise to solve complex tasks such as diagnosing a medical condition or having a dialogue in a natural language.” (Prof. Dame Wendy Hall, PhD)

Paint got an upgrade:

The app Deepfake uses face mapping to bring the Mona Lisa to life. There’s a video online – check it out! There has been lots of conversation around the privacy and use of this app, including how everything related to advanced technology should be used with proper controls that protect those that use it.

If we look at AI as a tool then we know that what matters is how we use it just like everything that has some power. There are ethical considerations with AI, as with most tech advances, which should be controlled by human intelligence. AI in the wrong hands and used for the wrong thing is obviously a concern, especially with the mounting issues of irresponsible use of data and lack of privacy. However, this is a human problem not an AI problem. The key focus in this case, should then be forcing firm regulations and controls over the use of AI and actually having people stick to it.

“AI is like a mirror, it amplifies both good and bad. We have to actually look and just understand how we can fix it, not say ‘Oh, we can create AI that will be better than us’.” (Garry Kasparov, 2020).

Garry Kasparov’s loss became an iconic moment in the history of AI and machine learning. What is his message now on the impact of AI, 23 years later? “We have to look for opportunities to create jobs that will emphasize our strengths. Technology is the main reason why so many of us are still alive to complain about technology. It’s a coin with two sides. I think it’s important that, instead of complaining, we look at how we can move forward faster.” (Garry Kasparov for Wired)

1997 also saw Microsoft becoming the world’s most valuable company valued at $261 billion dollars and Steve Job’s return to Apple. The top valued companies currently are Amazon, Google, Apple, Microsoft and Samsung respectively. Most of which are significant players in the field of AI.

For me, the lesson is that we should work with AI, not against it.

Open post

End Summer with a Splash!

On Saturday, 4 April 2020, Emerald Resort & Casino will be hosting an awesome Mayfair Summer Splash event featuring Nasty C, Shimza, Lulo Café, Speedsta, DJ Fresh and many more DJ’s on top of their game.

As we move into Autumn, Emerald Resort & Casino will be playing host to one of the hottest festivals around – the Summer Splash. With DJ Fresh, Ryan the DJ and many more talents joining the star-studded line-up, this is going to be a party to remember.

There are only a limited amount of tickets, and they will be selling fast! Early bird prices start from R129 per person while VIP tickets can be bought from R299 per person. Tickets can be purchased online through Computicket. Please note that the price of tickets are dependent on the selected viewing area.

If it’s the VIP experience that guests are after; VIP entry includes a complimentary MayFair Gin drink on entrance, a private deck with private service bar and waiters.  The VVIP Table Booking – at R6000 – includes entrance for eight into the VIP lounge, one Bottle of Mayfair Gin and the choice of two bottles either from: Hennessy, Moet Nectar/Brut, Belvedere Vodka, El Jimador Tequila. The service also includes 30 mixers and additional waiter service.

Summer Splash

Date:               4 April 2020

Time:               14:00 to 00:00

Venue:             Emerald Resort & Casino

Price:               Early bird starts from R129 pp and VIP starts from R299 pp

Emerald Resort & Casino looks forward to welcoming these stars and all their fans in April to make even more memories this summer!

For all up to date information on events, promotions and happenings at Emerald Resort & Casino, visitors are encouraged to stay close to their Facebook and Twitter pages, or guests can visit www.emeraldcasino.co.za for more information on any of the events mentioned here.

Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        https://twitter.com/emerald_resort

LinkedIn:                     https://www.linkedin.com/company/emerald-resort-&-casino/

Open post

SA’s stagnant business growth gets a kick start from technology

Citing a stalling economy and ongoing power shortages, ratings agency Moody’s has cut South Africa’s GDP growth forecast from 1.5% to 0.7% for 2020. As growth stagnates, businesses, both large and small, are struggling to find the additional revenue generation needed to meet shareholder expectations. 

 

It’s in times like this that business needs to adapt quickly by embracing advanced technology that can provide access to new business opportunities and previously unchartered markets.

 “The old way of finding new business opportunities has run its course,” says Ursula McDonald, Managing Director of women led and owned marketing and business innovations company ‘A Country For Jane’. “Cold calling, desk drops, trade shows and list brokers are not yielding the results they used to.” As South African businesses look for growth in an economy where job losses and budget cuts are the new norm, traditional marketing efforts, especially in the B2B arena are being pushed to innovate. “Costs attributed to a sales force with no pipeline of verified leads, are being questioned,” says McDonald. But the reality is that new business contacts are hard to reach, and the most influential decision-makers are protected by layers of gatekeepers whose job it is to keep out the ‘salesmen’. 

 

“The quality of sales pitches is also often shallow,” explains McDonald. “There is often no effort made to understand the potential client’s challenges in a specific industry, or how a product or service being pitched could alleviate their pain. It’s often just a ‘one pitch’ for all scenario, which leaves prospects feeling that sales representatives have no understanding of their business.” It’s a pain point being experienced by multiple companies across South Africa. “Business leaders will listen if a sales pitch takes into account their unique challenges,” says McDonald. But how does a company execute multiple pitches for multiple industries?

 

“Leads by Jane is our answer to stagnating business growth,” says McDonald. The advanced technology works off an intelligent LinkedIn platform, but that’s not where the innovation lies. “For businesses to succeed in a weak economy, they need to be able to forecast projected growth. This can’t be done with any accuracy unless there is a pipeline of new business prospects,” states McDonald. “Leads by Jane is a digital platform that links relevant content, in our case, highly researched content, that marries an understanding of macro-economic factors, causing industry pain points, with a product or service that can offer relief.” The platform developed internationally by Scott Cundill, Leads by Jane’s development partner, offers businesses the chance to engage one-on-one with business prospects. “It aims to get sales reps in front of the prospects most likely to purchase,” says Cundill. This is done through the use of a tracking system that measures content engagement. “We need more thought leaders in South Africa,” explains McDonald. “People who have a researched opinion, on how to kickstart growth and add value to the economy. We position sales reps as those thought leaders to give them a business opinion that is authentic and resonates with business leaders. This sets them up, with a differentiated view from their competitors, allowing them to make a standout impact in the market. We then track the reaction to their opinions and identify business prospects with whom the content resonated.” McDonald calls this ‘Idea Economics’. “Idea Economics was born out of our frustration, at the lack of business understanding inherent in many sales pitches. For our economy to grow, we need businesses to thrive”, says McDonald, “Idea Economics ensures every business is marketed from a business reality, not with a catchy slogan.” 

 

Can South Africa surprise its critics and finish 2020 with a higher GDP growth number than 0.7%? “Leads by Jane has been developed to create real business relationships based on a shared understanding of business realities. In the end, businesses have a solid pipeline of verified leads”, says McDonald. “Many companies are under pressure to meet sales targets,” continues Cundill. “But in the current economic climate, these targets aren’t being achieved. Leads by Jane pinpoints the sale cycle weaknesses and determines where in the process things are going wrong”. Having verified leads can quickly become a moot point when the sales team lacks the skills needed to turn them into sales. It’s why Leads by Jane has incorporated a sales training module that equips sales reps with the tools and confidence they will need to continue the relationships and close the deals. 

 

Leads by Jane has the potential to increase the chance of turning a business pipeline into business success. “Beating the growth forecasts, both as a country and as separate businesses is going to require new ideas. Leads by Jane closes the sales loop for companies who need to get traction in tough times,” states McDonald. 

 

For more information visit countryforjane.com 

Open post

rooi rose is proud to announce the commencement of season 3 of rrRADIO in February 2020!

rooi rose is proud to announce the commencement of season 3 of rrRADIO in February 2020!

rrRADIO, rooi rose and Caxton Magazine’s first, free Afrikaans podcast channel for women, is expanding its programming for a second time, since its launch in June 2019. rrRADIO offers clients a new innovative and cost-effective way to connect to the Afrikaans market and sought-after rooi rose audiences.  “Over the first 2 seasons, rrRADIO downloads and impressions have grown organically at an exponential rate and we foresee that, during season 3, it will rise to 40 000+ impressions per month”, says rrRADIO Executive Producer and rooi rose Deputy Editor, Hannelie Diedericks.

Some feedback & reviews from listeners from season 1 & 2:

  • “Thank you for this enjoyable series.  I love every second of it!  At times I laugh out loud, and even cry a tear or two.  I only allow myself one episode each evening, so it will last longer.”
  • “What a wonderful podcast series! I can’t believe it’s finished now.”
  • “I adore this story immensely and have laughed and cried with the protagonist.  Elize Cawood is an excellent narrator.”
  • “rrRADIO – at long last! Finally an Afrikaans podcast channel to listen to.”
  • “rrRADIO is a stroke of genius. Thank you rooi rose, I love your podcasts.”

Season 3 will see the launch of two brand new series:

Lam in Wolfsklere

Lam in Wolfsklere is a new serial fiction series, which is based on the fun, light hearted novel written by popular Afrikaans author, Bernette Bergenthuin.  The story will be narrated by well-known actress and TV presenter Elma Postma (pictured).  New episodes will be released every Thursday morning from 27 February.

Ons diere & hul giere

Ons diere & hul giere is a new pet care series hosted by Ilse Salzwedel.  Pets are an integral part of our reader’s families’ and the show will focus on everything pet owners need to know about how to care for their pets.  We will interview various pet experts and veterinarians, and each episode will cover a pertinent topic for pet owners.  New episodes will be released every second Monday from 2 March.

The following popular series will return in season 3:

Tussen Ons 3

Tussen Ons 3 is a wellness programme hosted by rooi rose’s specialist journalist Mariette Snyman.  In this season we will focus on how people can help people close to them if they are experiencing a specific crisis, whether it’s divorce, death of loved one, terminal illness or any other life challenge.  New episodes will be released every Tuesday morning from 25 February.

Tee & Taai Toffies

This popular interview and advice series returns with a new cast of interesting celebrities who are interviewed by our veteran journalist and radio personality, Ilse Salzwedel.  In the second part of the interview, they attempt to give relationship advice to our listeners. We promise a listener’s experience filled with compassion and humour. New episodes will be released every second Wednesday morning from 2 March.

Ka-tjieng!

In the latest season of our financial advice series, specialist journalist Anet Schoeman, will talk to various experts in finance about everything you need to know and teach your child about finance. New episodes will be released every second Friday morning from 6 March.

rrRADIO can be streamed directly from rooirose.co.za and is also available wherever you listen to podcasts.  All the previous series from season 1 and 2 (Botox, Barbies & Bietse,  Dans met die rooi rok, Tussen Ons seasons 1 and 2) are still active. E-mail rrradio@caxton.co.za for more information.

 Photo credit Elma Postma: rooi rose

Open post

Heavy weight contenders gearing up for the Emerald Speed Fest this weekend

Emerald Resort & Casino will come alive with roaring action from 28 February to 1 March with everyone patiently waiting to find out who will take home the inaugural Master of the Mile Championship Trophy.

This race features heavy weight contenders, Franco Scribante and André Bezuidenhout, who each has won the Knysna King of the Hill on three occasions. Franco says: “We’ve been waiting for an event like this to take place in Gauteng for a long time. I’m excited about the challenge, because it’s an even playing field as none of us has raced on this high downforce circuit before”.  Scribante will take on the 1.6-kilometer custom-built track with his Nissan GTR 35. His Team Perfect Circle co-driver, André Bezuidenhout, entered his Martini Porsche RSR in the Historic racing category and said: “The organizers of this event have gone out of their way to attract a quality field and all the competitors are really looking forward to show their skills and equipment. I predict that the event will go from strength to strength.”  Other exciting contenders to keep your eye on is Reghard Roets, Wilhelm Baard and previous Mobil 1 V8 Super Car Champion, Franco Di Matteo. These are just some of the 80 plus competitors who will bring roaring power to the Vaal this weekend.

So much more than just racing!

Emerald Speed Fest promises to be a fun-filled day for the whole family, with five racing classes to thrill the motorsport fanatics: Historic cars, Road Performance and Supercars, Modified Saloon Cars, Sports Cars and the much-anticipated Master of the Mile Championship.

Visitors can also expect classic car displays, lifestyle retail exhibitors, live music and a beer garden to keep visitors entertained in between the racing action. Or relax and rest your legs whilst watching the race on big screens so you never miss a second of the action on the race track.

The Emerald Resort & Casino also has lots of activities to choose from should you wish to break away from the adrenaline rush for a little while, activities include; Putt Putt, swimming in one of the heated pools in the Aquadome, enjoying a game of Ten Pin Bowling and so much more.

Interactive Pit Area

Get up close and personal with the competitors in the pit area which is open to the public across all three days to bring cars and drivers closer to race fans. Enthusiasts will have the opportunity to observe race contenders execute aerodynamic changes, heating, changing and pressure testing of tyres, as well as suspension set-ups done on their race cars.

Classic Car Displays and Exhibits

Cars expected at the Car Clubs area at the inaugural Emerald Speed Fest will vary from very old to very exotic cars, as well as, racing cars on local tracks. A variety of car clubs will have some of their beauties on display including Vaal Old Wheels Club, Inex Legends Club and SA Car Clubs Magazine.

Vaal Old Wheels Club will showcase a theme variety of cars from each decade starting from the 1920’s up to a car in the 1970’s. Inex Legends Club will have some of their amazing looking little Legends on display, while SA Car Clubs Magazine will also have a few golden oldies such as a stunning 1991 BMW M3 on show.

Five action packed racing classes:

Historic Cars

Historic racing is one of the fastest growing and most popular forms of motorsport world-wide. The values of original classics have increased dramatically, and many competitors are building recreations of iconic race cars. Race competitors will complete in three classes of overall honours.

Road Performance and Supercars

This is the largest class at ESF. Race competitors in this class range from 4-cylinder saloon cars to V8 Supercars.

Modified Saloon Cars

The winner of the Master of the Mile (fastest recorded time) will most likely come from this category. This class allows for unlimited specials. Cars built specifically to race in this type of motorsport event.

Sports Cars

This category has 3 classes catering for purpose-built Sports Cars. This category presents some of the loudest, fastest and most spectacular cars competing.

Master of the Mile

Competitors competing in the various categories can enter for the Master of the Mile competition. The winner will be determined by the fastest times recorded and will walk away with the Master of the Mile Trophy as well as a trip for 2, to Caesars Palace in Las Vegas!

Don’t miss out on the action of three fun filled days.

Tickets range from R20 – R135 and are on sale at  https://tickets.computicket.com/event/emerald_speed_fest/7098320

Tickets are also available at the gate on the days of the event.

For more information visit our website:  www.emeraldspeedfest.com

For event and competition related queries contact – Annelie.Reynolds@za.messefrankfurt.com

For media and visitor related queries contact – Priyanka.Lutchman@za.messefrankfurt.com

For exhibitor related queries contact – Marlene.Bosch@za.messefrankfurt.com

Open post

Brand longevity – a lesson from Ladysmith Black Mambazo

Thuso Mmotlana, Buyer at The MediaShop

With all the noise and clutter in the market, how can a brand illuminate itself to have a long productive life and make a mark in cultural and artistic history?

On Tuesday the 11th February I heard the sad news of Professor Bhekizizwe Joseph Shabalala’s passing. He was the founding member of the Is’cathamiya group, Ladysmith Black Mambazo. Taken aback by the news I listened further as the ENCA reporter gave a short eulogy. Talking about his early life and origin, she went on to say that Bab’ Shabalala founded the band in 1960 – I paused for a moment and thought “1960? That means this year the group will be celebrating 60 years of existence”, which is an incredible feat for a group of roughly ten band members, touring the world and winning prestigious awards without scandalous reports and ego clashes.

My mind started racing as I asked myself what it takes to build that kind of a brand that is consistent, beyond reproach and stands the test of time such as this amazing group. So out of interest I googled ‘what keeps a brand alive over an extended period of time?’ These were the top tips I found on this matter, aka Marketing 101.

Have a distinct brand identity – this includes the visible elements of a brand like its name, colours, design and logo that distinguish it in consumers’ minds. It’s important for a brand to be bold from the onset about who they are and what they do, this sets them apart from their competitors and carves out a unique journey for the product/service. For Ladysmith Black Mambazo part of their ID is in their name and in the visual presentation of their unique Dashiki shirts, formal pants and bright white shoes, which are/ very visible when dancing and lifting their legs in the air.

Relevance and Resonance – another way to keep a brand alive is by identifying a need in the market and continuing to meet it. A sure fire way of remaining relevant is also by constantly being truthful and authentic in all endeavours taken by the brand. LSBM achieved that in its formative years.

Performing during a difficult time in South Africa and with racial tensions quickly escalating, the groups’ purpose was to bring a message of peace, kindness and hope amongst the people of the world, which is still a relevant message today. They also remained authentic to themselves while using their voices acapella style. 

Have a growth strategy or succession plan – if any brand is to live long after its founders have gone its growth strategy should be to groom young talent for key leadership positions and to impart skills to the younger generation. For Bab’ Shabalala and his team the solution was easy – he and his band members taught and trained their children to sing, so now the younger band members are sons of the original band members with one grandson even joining. Thamsanqa is now the lead singer of the band since his father’s retirement in 2014.

The last but not least important tip to keeping a brand alive is Courage and Self-Belief. The courage to stick to your guns and be consistent in who and what this brand is. In an environment where there are many different influences that could’ve enticed LSBM to change their indigenous sound, they were courageous and took a chance on what was true to them. They believed in themselves and over 60 years later, with more than 50 albums released and five Grammy awards won, the Group has toured worldwide with the likes of Paul Simon and Nelson Mandela. They even sang for Queen Elizabeth III and they’re still going strong.

The brand journey is far from over for this band but I’ll park my thoughts about what makes a brand have longevity and stand the test of time right here. There are a lot more aspects of what makes a brand great but I found these to be the most influential in pushing a brand forward, just as it did for the Legendary Ladysmith Black Mambazo.

Rest in Peace Professor Bhekizizwe Joeseph Mshengu Mxoveni BigBoy Shabalala,

Open post

The MediaShop evolves into a fully-fledged IMC, intelligence led agency

Award winning media agency, The MediaShop began its evolution into an integrated marketing and communications (IMC) agency in 2019, and is now ready to make the transition final. The move allows the agency to offer business solutions beyond media that will be informed by data and behavioural economics, says Kgaugelo Maphai, The MediaShop’s Johannesburg MD.

Led by Victor Koaho as the agency’s IMC Head, the company’s new direction is promising great insight driven strategies. “We’re massively excited about our new direction which is already yielding positive results,” he says. “As an IMC agency we’re able to truly look at a business from all angles and address any shortcomings that may exist, beyond the realm of media planning. We’ll be taking a bird’s eye view of each client’s business in its entirety and offering workable solutions.”

Kgaugelo adds: “This is the foundation and investment we have made as a business to ensure that we differentiate ourselves, and that we are able to deliver even better results together with our clients in 2020 and beyond. Our vision is to be pioneers in revolutionary communication solutions for brands to connect with consumers — we can only achieve this by truly being in touch with consumers in this diverse society of ours.”

“With budgets being constrained, some brands are sticking to tried-and-tested methods, and therefore limiting the amount of innovation required to break through the clutter,” he says. “We are not seeing as much creativity as a result, which is unfortunate, because this is when we need it most.”

Backing the agency’s new direction is Tirisano Consulting, the agency’s human intelligence business headed by Isla Prentis that underpins all strategic work on intelligence led consumer insights.

The MediaShop:

The MediaShop is South Africa’s most established, most awarded, most transformed media agency, and member of the Nahana Communications Group of specialist agencies, each with their own independent structures, cultures and management teams, and a desire to work together where synergy exists.

Open post

Evidence Based Marketing has arrived!

 

Over the past decade there has been significant advances in the advertising and marketing fields, not least of which is the advent of Evidence Based Marketing, the latest global movement in marketing. As an introduction to concepts including Behavioural Economics, Observed Consumer Behaviour and Cognitive Neuroscience, Kirsty Dugmore of SugaSpice will be hosting a “Modern Marketing Bootcamp” to bring together these principles of Evidence-Based thinking in a useful and inspiring workshop.

“The rise of behavioural science within marketing around the world is quiet staggering, and any business looking for longevity and brand growth should be adopting Evidence Based Marketing techniques,” she says.

The short two-day course will take a closer look at consumer behaviour, why brands matter and the principles for brand growth by bringing together fact-based learnings that draw from the disciplines of Behavioural Economics, Observed Consumer Behaviour and Neuro-marketing or Cognitive Neuroscience.

“Throughout the course we will also understand how consumers make decisions, and the role that brands can play in these decisions,” says Kirsty. “There are so many factors playing beneath the surface when it comes to the decision making process and we will touch on a few of these as we learn to establish and maintain strong brands.”

The course is a must for anyone in the marketing, advertising, communication and related industries and takes place on the 24th and 25th March and the 5th and 6th May in Randburg, Johannesburg. Interested parties can email Kirsty on kirsty@sugaspice.co.za

Open post

Is attention the new media currency?

At the end of last year SPARK Media and Caxton commissioned international attention technology company Lumen to utilise its eye tracking software in qualitative research to measure attention on its local newspapers and lifestyle magazines. The results will be out in early March. It’s everything that was expected and so much more!

“Just because you can see something doesn’t mean that you will see it,” explains Mike Follett, Managing Director at Lumen. “Lumen’s eye tracking technology helps us understand what people look at.” The methodology also measures what is remembered or able to be recalled as the crucial metric. What you can’t remember you can’t act on.

“With attention at a premium in our multi-device dominated world, it’s more important than ever to understand the reality of visual attention on memory and the ability to recall messages,” says SPARK Media’s Marketing Services and Research Director, Debbie McIntyre.

“We know that we’ve created an efficient media shopping mall for consumers with all the relevant ads and inserts in our newspapers every week and we know they’re well read,” she says. “But our recent research findings from Lumen have also confirmed that times are incredibly tough for our readers and getting tougher so it’s crucial that we understand exactly where their attention is when it comes to our platforms.”

Eye tracking according to Lumen allows the company to ‘see exactly what people do, not what they say they’re going to do’. By measuring automatic responses and questioning respondents afterwards, Lumen can utilise this information to gain incredible consumer insights.

Results will be shared at industry presentations in Johannesburg, Durban and Cape Town. Interested parties are invited to email bs@sparkmedia.co.za for more information.

SPARK Media

Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location-based marketing solutions. The company owns and represents an arsenal of print products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.

Posts navigation

1 2 3 10 11 12 13 14 15 16 54 55 56
Scroll to top